“When your narrative is consistent across channels, AI recognizes it as authoritative and repeats...
by Katlin Hess
“The lead quality from G2 Ads has been strong—better visitors, better conversations, and no...
by Dallon Zinszer
“G2 Ads gave us quick wins, high quality traffic, and clear proof that G2 audiences align well with...
by Dallon Zinszer
How do you stand out in a crowded market, when you’re a tiny team up against venture-backed giants?
by Sidharth Yadav
There’s one thing all B2B SaaS companies all agree on – understanding when prospects are actively...
by Mara Calvello
We’ve all heard of the five love languages: giving and receiving gifts, words of affirmation,...
by Erin Boyd
Harnessing customer voice has never been more important – especially on review platforms as a way...
by Mara Calvello
How can you use G2 to identify prime targets in a lagging segment and turn those targets into...
by Katelyn Silva
Marketers often have a lot of data at their fingertips. But it isn’t the amount of data available,...
by Mara Calvello
B2B marketers often struggle understanding and proving the impact of their marketing budget. In...
by Mara Calvello
Understanding your market is crucial to connecting with the right buyers.
by Katlin Hess
As a SaaS company, establishing value and differentiating yourself is tough. And doing it in a...
by Katlin Hess