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Case Studies

Grid® Report


Increased Awareness in a Competitive Market
Looker was looking for a solution to spread the word that they offer an exceptional customer experience. They promoted a G2 Crowd Grid Report through LinkedIn Sponsored Content, leading to a 2x increase in leads YoY and a click through rate 6x higher than the LinkedIn average.
Review Booth


G2 Review Booth Changes the Game
Oracle tapped G2 to gather feedback about Oracle Analytics Cloud and Oracle Essbase at Kscope. With a G2 Review Booth, 154 reviews were collected over the two-day event, resulting in $1,540 being donated to New Story Charity.
Compare Report


Increasing Conversion Rates and ROI
Sisense uses the voice of the customer to stand out against competitors by promoting a G2 Crowd Compare Report across all of their marketing channels, including website landing pages, ad campaigns, and social media campaigns, leading to a 19.3% increase in campaign conversion rates.
Buyer Intent


Closed Six-Figure Deal with G2 Buyer Intent
DialogTech arms each member of their Sales and Customer Success teams with G2 Buyer Intent data to remain up-to-date with the research activity of their accounts. This proactivity paid off with an Enterprise deal almost 2x their average deal size.
Upgraded Profile


B2B Services Company Converting Clients
Winning by Design utilized G2 Crowd as a B2B service provider to engage and convert potential customers. After six months after partnering with G2 Crowd, they found themselves with over a 1500% ROI.
Compare Report


Turning Reviews in Competitive Advantage
Yellowfin sees a 20% conversion rate from leads to opportunities with their G2 Compare Report by including it in email nurture campaigns to prospects evaluating business intelligence solutions.
PRofile & Reviews


Challenging Big Budget Competitors
Kimble Professional Automation Services leveled the playing field against big-budget competitors with G2 Crowd reviews and user-satisfaction ratings.
Content Subscription


Using G2 Content to Increase Brand Awareness
After launching the G2 content on their site, DealHub.io increased their organic website traffic by 13% and reduced their overall bounce rate by 10%.
Reviews (G2 Gives)


Giving Back to Their Local Community
Objective Paradigm takes action on the latest G2 Gives initiative with the Illinois Technology Association to assist more than 100 students on growing their education.
Profile & Reviews


Data for Every Stage of the Sales Cycle
By referencing their G2 Crowd profile in demos, linking to their profile in follow-up emails, and highlighting side-by-side comparisons of their product versus a competitor’s, Fuse has converted prospective buyers into paying customers.
Buyer Intent


Turning Real-Time Insights Into Leads
G2 Buyer Intent data + LinkedIn helped a major marketing automation software company to drive conversions from 200 MQLs driven in a single quarter and $100,000 in revenue and growing.


Read what our reviewers are saying about our partners.

G2 Crowd Marketing Solutions reviews sourced by G2 Crowd