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Customer Stories

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Vendor Microsite

We tried other review sites, and G2's data and reach is by far the most effective, and much higher quality.

—Colin Chang, Senior Manager, Demand Gen at ZoomInfo

Vendor Microsite

As reviews come to G2, it’s important for us to respond to them, especially if a customer is unhappy.

—Alexandria Snow, Product Marketing Director at Salesloft

Vendor Microsite

We layer the G2 Buyer Intent data over our RollWorks account data, and it becomes a one-two punch.

—Eric Tonk, Senior Director of Demand Generation at BetterCloud

Vendor Microsite

There’s probably not a single sales conversation that we have that doesn’t have G2 as a part of it..

—Jarod Greene, Vice President of Product Marketing at Highspot

Impossible? They didn't get the memo.

Company Size
G2 Products
Industry
Bonusly Builds a Daily Review Engine That Drives Trust and Visibility with G2

Bonusly Builds a Daily Review Engine That Drives Trust and Visibility with G2

When David Brown, Senior Marketing and Events Lead at Bonusly, began leading its G2 Review...
How Spiky AI Uses G2 Starter to Build Trust and Increase Visibility by 43%

How Spiky AI Uses G2 Starter to Build Trust and Increase Visibility by 43%

“G2 Starter has exceeded our expectations because it goes far beyond just collecting reviews. It’s...
Foxit Uses G2 to Drive Market Authority and AI Visibility Across the Buyer Journey

Foxit Uses G2 to Drive Market Authority and AI Visibility Across the Buyer Journey

“When your narrative is consistent across channels, AI recognizes it as authoritative and repeats...
How AiSDR Uses G2 Ads to Turn G2 Into a Top 5 Traffic Source

How AiSDR Uses G2 Ads to Turn G2 Into a Top 5 Traffic Source

“The lead quality from G2 Ads has been strong—better visitors, better conversations, and no...
How Product Fruits Uses G2 Ads to Improve Ad Lead Conversion Rate by 2x

How Product Fruits Uses G2 Ads to Improve Ad Lead Conversion Rate by 2x

“G2 Ads gave us quick wins, high quality traffic, and clear proof that G2 audiences align well with...
How Snitcher is Winning More Customers and Generating Revenue With G2

How Snitcher is Winning More Customers and Generating Revenue With G2

How do you stand out in a crowded market, when you’re a tiny team up against venture-backed giants?
How Tesorio Leverages G2 to Drive New Business That Closes 20% Faster

How Tesorio Leverages G2 to Drive New Business That Closes 20% Faster

There’s one thing all B2B SaaS companies all agree on – understanding when prospects are actively...
How the G2 and Sendoso Integration Revolutionizes B2B Gifting

How the G2 and Sendoso Integration Revolutionizes B2B Gifting

We’ve all heard of the five love languages: giving and receiving gifts, words of affirmation,...
How Xactly Generated 295+ Reviews and Ranked #1 in Their Category in Just 6 Months with G2 & Pendo

How Xactly Generated 295+ Reviews and Ranked #1 in Their Category in Just 6 Months with G2 & Pendo

Harnessing customer voice has never been more important – especially on review platforms as a way...
Demandbase Qualifies $3.5 million in Pipeline in a Single Quarter Using the G2 Buyer Intent + Demandbase Integration

Demandbase Qualifies $3.5 million in Pipeline in a Single Quarter Using the G2 Buyer Intent + Demandbase Integration

How can you use G2 to identify prime targets in a lagging segment and turn those targets into...
How SmartBug Media Supercharged Growth with G2’s Intent Data and a Unique Strategy

How SmartBug Media Supercharged Growth with G2’s Intent Data and a Unique Strategy

Marketers often have a lot of data at their fingertips. But it isn’t the amount of data available,...
How Chameleon Uses G2 and Dreamdata to Close Pipeline 33% Faster and Lower CPA by 50%

How Chameleon Uses G2 and Dreamdata to Close Pipeline 33% Faster and Lower CPA by 50%

B2B marketers often struggle understanding and proving the impact of their marketing budget. In...
How The Trade Desk Uses G2 to Enhance Market Insights and Competitive Strategy

How The Trade Desk Uses G2 to Enhance Market Insights and Competitive Strategy

Understanding your market is crucial to connecting with the right buyers.
Qualio Elevates Market Presence and Drives Revenue with G2

Qualio Elevates Market Presence and Drives Revenue with G2

As a SaaS company, establishing value and differentiating yourself is tough. And doing it in a...
Freight Forwarding Software Taps G2’s AI Sales Agent, Scales ROI by 70x

Freight Forwarding Software Taps G2’s AI Sales Agent, Scales ROI by 70x

"We hate wasting time. AI Sales Agent doesn't waste our time."
Empowering Sales with Customer Voice: Alteryx's Strategic Use of G2

Empowering Sales with Customer Voice: Alteryx's Strategic Use of G2

The buyer journey is changing significantly. And smart SaaS companies know that customer voice is...
PaperCut Generates $8 Million in Pipeline With G2 Marketing Solutions

PaperCut Generates $8 Million in Pipeline With G2 Marketing Solutions

Customers trust you only when they see the real you, know you're good at what you do, and feel your...
Chargebee Generates 280+ Leads in One Year With G2 Buyer Intent Data

Chargebee Generates 280+ Leads in One Year With G2 Buyer Intent Data

A success story about how one of our customers, Chargebee, generated 280+ top of funnel leads, and...
FlippingBook Sees 111% increase in Sales from G2 Leads

FlippingBook Sees 111% increase in Sales from G2 Leads

How do you take the benefits of a G2 profile to the next level to improve brand visibility, website...
How Contensis Leveraged G2 and The Voice of their Customers to Expand to New Markets

How Contensis Leveraged G2 and The Voice of their Customers to Expand to New Markets

How do you build greater brand awareness when trying to expand your presence within a market? And...
Aptitude 8 Sees a 120% Increase in Customer Reviews on G2

Aptitude 8 Sees a 120% Increase in Customer Reviews on G2

Navigating the world of customer engagement and feedback is no small feat. Whether you’re just...
How Siemens is Leveraging G2 to Drive Competitive Advantage

How Siemens is Leveraging G2 to Drive Competitive Advantage

In a highly competitive software market, standing out from the crowd and effectively connecting...
How impact.com Cut Their Cost Per Lead in Half with G2

How impact.com Cut Their Cost Per Lead in Half with G2

impact.com, a SaaS platform that allows businesses to manage their partnerships, was dealing with...
RELAYTO Establishes Market Leader Position with G2's Platform

RELAYTO Establishes Market Leader Position with G2's Platform

In today's saturated SaaS landscape, breaking through the noise, winning customers, and proving...
With G2, Kolleno sees 10x the Number of Closed-Won Opportunities

With G2, Kolleno sees 10x the Number of Closed-Won Opportunities

Launching a start-up is not for the faint of heart. That’s why when global financial operations...
Equip Boosts Review Generation with the G2 In-App Review Form

Equip Boosts Review Generation with the G2 In-App Review Form

A big mistake businesses across industries are making? Letting reviews that can boost their G2...
MoEngage Uses G2 to Strengthen Brand and Drive Demand

MoEngage Uses G2 to Strengthen Brand and Drive Demand

MoEngage is making waves with its innovative, insights-led customer engagement platform. They...
SEON Sees a 600% Increase in Free Trial Clicks Powered by G2

SEON Sees a 600% Increase in Free Trial Clicks Powered by G2

Are you a growing company in a niche industry that needs more eyes on its products?
Hospitable Boosts Leads by 280% With G2

Hospitable Boosts Leads by 280% With G2

Today’s buyers are savvier than ever before. This means leveraging social proof in marketing is no...
Everstage Sees a 50% Increase in Pipeline QoQ With G2 Buyer Intent

Everstage Sees a 50% Increase in Pipeline QoQ With G2 Buyer Intent

In an increasingly competitive landscape for sales commission software, two key challenges stand...
How Quixy Leverages G2 to Win More Deals as a Market Newcomer

How Quixy Leverages G2 to Win More Deals as a Market Newcomer

Even the most thorough, meticulously coordinated go-to-market (GTM) strategies are subject to the...
Reputation Sees 174% Increase in ARR With G2 In-App Reviews

Reputation Sees 174% Increase in ARR With G2 In-App Reviews

Demonstrating excellence is the most challenging part of leading by example.
Zuddl Generates $880K+ in Pipeline With G2 Marketing Solutions

Zuddl Generates $880K+ in Pipeline With G2 Marketing Solutions

If paid ads are your only play for capturing in-market accounts, it might look something like this.
BambooHR Boosts Contact Requests 40% With G2 + Chili Piper Integration

BambooHR Boosts Contact Requests 40% With G2 + Chili Piper Integration

We all know speed to lead is crucial, with 78% of customers buying from the first company to...
ZoomInfo Sees 17% Higher Conversion Rate and 27% Lower CPL With G2

ZoomInfo Sees 17% Higher Conversion Rate and 27% Lower CPL With G2

Top SaaS marketers know that in order to produce leads that convert to closed-won deals, it’s...
How Mine Uses G2 to Source MQLs 2x More Likely to Convert

How Mine Uses G2 to Source MQLs 2x More Likely to Convert

Pivots in business happen all the time. But there’s nothing better when a pivot has unlimited...
Customer Guide: How Learnerbly Boosted Their Reviews by 155%

Customer Guide: How Learnerbly Boosted Their Reviews by 155%

Have you ever experienced the thrill of a post going viral or the satisfaction of receiving a ton...
BetterCloud Sees 81% Increase in Deal Size With G2 Buyer Intent + RollWorks

BetterCloud Sees 81% Increase in Deal Size With G2 Buyer Intent + RollWorks

Many marketers have been here before – you’re generating leads, but they’re not leading to as many...
Vecteezy Gains 1,100+ Reviews In Under 6 Months With G2 In-App Review Lever

Vecteezy Gains 1,100+ Reviews In Under 6 Months With G2 In-App Review Lever

It’s no surprise that carving out a niche to differentiate your business is important.
How Planhat Became a Leader in 7 Competitive Categories

How Planhat Became a Leader in 7 Competitive Categories

Becoming a category leader is achievable for nearly any vendor on G2. But earning the top spot as a...
How a G2 + Pendo Integration Led to 150% More Leads for Truckstop

How a G2 + Pendo Integration Led to 150% More Leads for Truckstop

Even established brands need to continuously build on their digital presence.
85% of Highspot’s Closed Won Opportunities Influenced by G2

85% of Highspot’s Closed Won Opportunities Influenced by G2

Standing out in a crowded market is a challenge that many SaaS companies face. But if you’re...
Umbraco Uses G2 Solutions to Increase Average Deal Value by 30%

Umbraco Uses G2 Solutions to Increase Average Deal Value by 30%

Software buyers conduct extensive research.
Salesloft Uses Power of Customer Voice to Drive $1 Million+ in Pipeline

Salesloft Uses Power of Customer Voice to Drive $1 Million+ in Pipeline

For many companies, capturing customer feedback and effectively leveraging the voice of their...
Plytix Reduces CPL by 82% With G2 Marketing Solutions

Plytix Reduces CPL by 82% With G2 Marketing Solutions

Customer reviews confirm your selling points for buyers, but can be challenging to collect.
ROI Hunter Sees 1.5x Increase in Sales Conversion Rate With G2

ROI Hunter Sees 1.5x Increase in Sales Conversion Rate With G2

Pivoting your business at the onset of a global pandemic and establishing authority in a new market...
Metadata Activates G2 Buyer Intent and Lowers CPL by 42%

Metadata Activates G2 Buyer Intent and Lowers CPL by 42%

Sometimes new marketing platforms pose frustrating constraints. But if you’re anything like...
BoomTown Collects 220 New User Reviews With G2 Marketing Solutions

BoomTown Collects 220 New User Reviews With G2 Marketing Solutions

Your customers are your most important asset. And if you follow BoomTown’s footsteps, you’ll...
Kibo Sees Nearly 3x the Conversions With G2 Buyer Intent Data

Kibo Sees Nearly 3x the Conversions With G2 Buyer Intent Data

Is it possible to leverage your competitors' data to effectively scale your own outbound efforts?...
Enablix Uses G2 Profile to Reach New Customers and Boost Brand Awareness

Enablix Uses G2 Profile to Reach New Customers and Boost Brand Awareness

A success story about how one of G2’s customers, Enablix, made the most of their G2 profile to...
Audiense Generates 60+ Customer Testimonials and Improves Brand Positioning With G2 Marketing Solutions

Audiense Generates 60+ Customer Testimonials and Improves Brand Positioning With G2 Marketing Solutions

A success story about how one of our customers, Audiense, used their G2’s Marketing Solutions stack...
Winning by Design Maximizes Reviews on G2 to Close Big Deals

Winning by Design Maximizes Reviews on G2 to Close Big Deals

A success story about how one of our customers, Winning by Design, made the most of their G2...
Rev Ops Insights: Digital River's Success with G2 Buyer Intent

Rev Ops Insights: Digital River's Success with G2 Buyer Intent

Like a lot of SaaS businesses, Digital River constantly looks for ways to adjust to market needs...
Fuse Generated Over $300k of ARR From Clients Who Found Them on G2

Fuse Generated Over $300k of ARR From Clients Who Found Them on G2

A success story about how one of our customers, Fuse, leveraged the power of their G2 Premium...
Yellowfin Sees a 20% Conversion Rate from Leads to Opportunities with G2 Compare Report

Yellowfin Sees a 20% Conversion Rate from Leads to Opportunities with G2 Compare Report

A success story about how one of our customers, Yellowfin, improved conversion rates of their ideal...
DialogTech Closes Six-Figure Deal with G2 Buyer Intent Data

DialogTech Closes Six-Figure Deal with G2 Buyer Intent Data

A success story about how one of G2’s customers, DialogTech, made the most of Buyer Intent data as...
DealHub.io Doubled Their Google Campaign Lead Volume With G2 Content

DealHub.io Doubled Their Google Campaign Lead Volume With G2 Content

A customer success story of how one of our customers, Dealhub.io, made the most out of G2 Content...
Turning Real-time Insights Into Leads With G2 Intent Data and LinkedIn

Turning Real-time Insights Into Leads With G2 Intent Data and LinkedIn

A success story about how one of our customers leveraged the power of their G2 buyer intent data to...
Objective Paradigm Teamed Up with G2 Gives to Support Their Local Community

Objective Paradigm Teamed Up with G2 Gives to Support Their Local Community

A customer success story of how Objective Paradigm came together with G2 Gives to utilize a Review...
G2 Strengthens Kimble’s Marketing Against Well-funded Competitors

G2 Strengthens Kimble’s Marketing Against Well-funded Competitors

A success story about how one of our customers, Kimble, leveraged the power of G2 Review Generation...
G2 Review Booth Changes the Game for Oracle Analytics

G2 Review Booth Changes the Game for Oracle Analytics

A success story about how one of our customers, Oracle Analytics Cloud, increased reviews for their...
Looker Achieves 6x Average CTR Promoting Their G2 Grid Report on LinkedIn

Looker Achieves 6x Average CTR Promoting Their G2 Grid Report on LinkedIn

A success story about how one of our customers, Looker, improved conversion rates of their ideal...
Appknox Increases Product Pageviews by 262% After Optimizing G2 Profile

Appknox Increases Product Pageviews by 262% After Optimizing G2 Profile

A success story about how one of our customers, Appknox, improved traffic and conversions by...