G2 Market Intelligence
Markets shift overnight. Your data should, too. G2 Market Intelligence turns customer voice and buyer behavior into a live view of your category — NPS, pricing, win/loss, and switching trends — so you can adjust strategy, sharpen messaging, and make confident moves before anyone else.
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"This is already a part of my daily life. We’re delighted that we can find this kind of information on a competitor, and what we can provide to our leadership team is awesome. It’s dependable, repeatable, defensible data."
James RaffieldDirector of Competitive Intelligence, Druva
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Relying on static reports and gut feel isn’t a strategy. Live data into 100 million software buyers is. Watch new players rise, old ones fade, and buyer sentiment evolve in real time so you can anticipate what’s next, not react to what’s already happened.
Act on opportunities before they’re gone with always-on dashboards that highlight market shifts, emerging competitors, and customer switching behavior.
Your best insights aren’t from analysts. They’re from your customers. Tap verified sentiment and satisfaction data to craft messaging that reflects what buyers actually think, helping your GTM and product teams stay aligned and relevant.
No more guessing where you stand. See how your pricing, contracts, and discounting compare across the market. Build disciplined pricing strategies backed by real buyer and deal data.
Revenue and marketing leaders use real buyer and competitive data to move faster, align cross-functionally, and make decisions with confidence.
Cut win/loss analysis time by 70%
Identified 3 new competitor threats in Q1
Improved forecast accuracy by 25% with category insights
