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AI CUSTOM RESEARCH

B2B research that drives buyer decisions and AI visibility.

Using AI voice agents to interview real buyers, we deliver large-scale qualitative research in days at a fraction of the cost, turning buyer insight into proof that drives decisions and powers AI recommendations.

Book a demo  Try an AI interview
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Deeper than surveys. Faster than analyst research.

Interview real buyers at scale with AI to create fast, in-depth insights your marketing, product, and sales teams can use to drive revenue.

Scalability
AI-led real buyer interviews.

AI conducts voice interviews with your target buyers, capturing 20+ minutes of insight surveys that cannot match.

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We recruit the audience.

Participants are sourced from G2's buyer community, your customer list, or recruiting partners.

Target
You own the agenda.

Define your topic, audience, and research goals. Shape the narrative that influences buyers and AI.

5x

Faster insights vs traditional research

30%

Higher response than traditional interviews

70%

Cost reduction vs traditional interviews

100+

Interviews per day running simultaneously

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“G2’s AI-led custom research fundamentally changed how we think about market intelligence at Vivun. Instead of waiting months for insights, we were able to engage real buyers through conversational AI and get actionable intelligence in days. This isn’t just faster research — it’s a smarter way to make decisions.”

—Jarod Greene, Chief Marketing Officer at Vivun

Vivun

How B2B teams use AI Custom Research.

Competitive positioning proof

Quantify authentic buyer perception to strengthen differentiation & sales messaging.

AI discoverability

Publish original, data-backed research designed to be cited by AI.

Buyer journey insights

Understand how buyers evaluate, compare, and decide on software.

Market trend analysis

Identify emerging priorities and shifts in buyer expectations.

Competitive landscape analysis

See how buyers perceive other software sellers across your G2 category.

Win–loss research

Uncover the real reasons behind closed-won and closed-lost deals.

Always-on voice of customer

Continuously track customer sentiment and their evolving software needs.

Testimonials at scale

Capture structured customer proof without manual outreach faster than traditional surveys.

Produce high-quality B2B research in days.

The G2 AI Interview Agent automates research design, interviewing customers simultaneously, to deliver ready-to-use reports 5× faster than traditional research.

Define

We’ll zero in on your goals and build a tight research plan designed to get the answers you need.

Collect

We recruit the right respondents, run AI-led interviews and blend in G2’s proprietary market data from 100M+ buyers for context that multiple-choice surveys alone can’t surface.

Deliver

Our AI agent and human analysts analyze the transcripts, connect the dots, and build a narrative as effective and human as a seasoned strategist.

Unmatched G2 insight at the speed of AI.

AI voice interviews

Dynamic, human-like conversations customers complete on their own time, driving higher participation and deeper insight.

  • Natural conversational flow
  • Real-time adaptive follow-ups
  • Multi-language support

Research that scales

Run hundreds of interviews simultaneously, without increasing headcount, cost, or timelines.

  • Automated sourcing and screening
  • Parallel interview execution
  • Live dashboard visibility

Access senior decision makers

Connect with verified managers, directors, and executives through G2's trusted network.

  • LinkedIn verified profiles
  • Firm-level targeting
  • Pre-qualified executive participants

Real buyer insight, delivered at the speed of AI.

BuyerIntentActivity

AI voice interviews

Dynamic, human-like conversations customers complete on their own time, driving higher participation and deeper insight.

  • Natural conversational flow
  • Real-time adaptive follow-ups
  • Multi-language support

Research that scales

Run hundreds of interviews simultaneously, without increasing headcount, cost, or timelines.

  • Automated sourcing and screening
  • Parallel interview execution
  • Live dashboard visibility

Dashboard-4

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Access senior decision makers

Connect with verified managers, directors, and executives through G2's trusted network.

  • LinkedIn verified profiles
  • Firm-level targeting
  • Pre-qualified executive participants
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Start interviewing your buyers today.


Use AI to capture real buyer conversations at scale and turn them into insights that drive pipeline, sharpen positioning and guide product decisions.

What is G2 AI Custom Research?

G2 AI Custom Research is a bespoke buyer-insight research service that combines AI-led qualitative interviews with G2’s proprietary behavioral data from over 100 million software buyers to deliver fast, decision-ready reports tailored to specific go-to-market, positioning, messaging, and competitive strategy questions.