5x
Faster insights vs traditional research
30%
Higher response than traditional interviews
70%
Cost reduction vs traditional interviews
100+
Interviews per day running simultaneously
AI CUSTOM RESEARCH
Using AI voice agents to interview real buyers, we deliver large-scale qualitative research in days at a fraction of the cost, turning buyer insight into proof that drives decisions and powers AI recommendations.
Book a demo Try an AI interview
Interview real buyers at scale with AI to create fast, in-depth insights your marketing, product, and sales teams can use to drive revenue.
AI conducts voice interviews with your target buyers, capturing 20+ minutes of insight surveys that cannot match.
Participants are sourced from G2's buyer community, your customer list, or recruiting partners.
Define your topic, audience, and research goals. Shape the narrative that influences buyers and AI.
Faster insights vs traditional research
Higher response than traditional interviews
Cost reduction vs traditional interviews
Interviews per day running simultaneously
—Jarod Greene, Chief Marketing Officer at Vivun

Quantify authentic buyer perception to strengthen differentiation & sales messaging.
Publish original, data-backed research designed to be cited by AI.
Understand how buyers evaluate, compare, and decide on software.
Identify emerging priorities and shifts in buyer expectations.
See how buyers perceive other software sellers across your G2 category.
Uncover the real reasons behind closed-won and closed-lost deals.
Continuously track customer sentiment and their evolving software needs.
Capture structured customer proof without manual outreach faster than traditional surveys.
The G2 AI Interview Agent automates research design, interviewing customers simultaneously, to deliver ready-to-use reports 5× faster than traditional research.
We’ll zero in on your goals and build a tight research plan designed to get the answers you need.
We recruit the right respondents, run AI-led interviews and blend in G2’s proprietary market data from 100M+ buyers for context that multiple-choice surveys alone can’t surface.
Our AI agent and human analysts analyze the transcripts, connect the dots, and build a narrative as effective and human as a seasoned strategist.
Dynamic, human-like conversations customers complete on their own time, driving higher participation and deeper insight.
Run hundreds of interviews simultaneously, without increasing headcount, cost, or timelines.
Connect with verified managers, directors, and executives through G2's trusted network.

Dynamic, human-like conversations customers complete on their own time, driving higher participation and deeper insight.
Run hundreds of interviews simultaneously, without increasing headcount, cost, or timelines.


Connect with verified managers, directors, and executives through G2's trusted network.

Use AI to capture real buyer conversations at scale and turn them into insights that drive pipeline, sharpen positioning and guide product decisions.
RMS is designed for companies that struggle to collect reviews consistently, have limited bandwidth for campaigns, face compliance constraints, or simply want to maximize their G2 investment without adding workload. If you want more reviews with less effort, it’s a fit.
RMS is designed for companies that struggle to collect reviews consistently, have limited bandwidth for campaigns, face compliance constraints, or simply want to maximize their G2 investment without adding workload. If you want more reviews with less effort, it’s a fit.
RMS is designed for companies that struggle to collect reviews consistently, have limited bandwidth for campaigns, face compliance constraints, or simply want to maximize their G2 investment without adding workload. If you want more reviews with less effort, it’s a fit.
RMS is designed for companies that struggle to collect reviews consistently, have limited bandwidth for campaigns, face compliance constraints, or simply want to maximize their G2 investment without adding workload. If you want more reviews with less effort, it’s a fit.
G2 AI Custom Research is a bespoke buyer-insight research service that combines AI-led qualitative interviews with G2’s proprietary behavioral data from over 100 million software buyers to deliver fast, decision-ready reports tailored to specific go-to-market, positioning, messaging, and competitive strategy questions.