Explore resources built to help you succeed.
Webinars
Webinar
Capturing Demand in the LLM Ecosystem
LLMs are reshaping how buyers find, evaluate, and choose software. Are you showing up where it...
Quarterly Innovation Event
Build Your Brand Blueprint
AI didn’t just change software buying. It rewrote the rules. To stand out, your brand needs a...
Webinar
Earning Trust in the AI Era: What Content & Sales Pros Must Do Differently
Buyers today don’t trust easily. And can you blame them? They’re flooded with AI-generated...
On-Demand
Smarter GTM, Stronger Brand, & Intent Data That Converts
Today’s software buyers pick their top three solutions before they ever request a demo. So,...
Quarterly Innovation Event
Reimagine an AI-First Review Experience.
The days of clunky review processes, endless searching, and scattered insights are behind us....
On-Demand
Fueling Pipeline with Brand Credibility and Customer Voice
Buyers aren’t clicking on gated content and jumping on a demo like they used to. Now they’re...
G2U Edge
Webinar
Activate Your Brand Blueprint
At our last Quarterly Innovation Event, we revealed the blueprint for building a brand that...
On-Demand
From Discovery to Decision: New Solutions to Win More Buyers
Buyers do most of their research before they ever talk to sales. That’s why G2’s latest...
On-Demand
Mini Masterclass: Reviews for the AI Buyer Era
Fresh findings from the 2025 G2 Buyer Behavior Report, why recent reviews matter most, and how...
On-Demand
Profile to Pipeline: Turn Your G2 Profile Into a Demand Driver
You’ve got a great story — let your G2 profile tell it.
On-Demand
Mastering Review Generation: From Strategies to Certification
In our latest What’s New at G2, we highlighted key innovations that bridge the gap of G2...
On-Demand
Better social content started with a review.
See how you can maximize your G2 Content Subscription investment. Watch Allie Leddon from...
Guides & Tips
eBook
Unlocking Customer-Led Growth with Reviews
Winning in SaaS isn’t only about building great products—you’ve got to make sure you’re...
eBook
Intent Data 102: Advanced Buyer Intent Tactics for Sales and Marketing Roles
Learn sales strategies to personalize outreach, demand gen tactics to optimize targeting, and...
eBook
Intent Data 101: The Marketer’s Guide to Identifying and Targeting In-Market Buyers
You know the challenge: 95% of your market isn't ready to buy. How do you find the 5% who are?
eBook
5 G2 Moves to Power Growth in 2024
Want to turn G2 into your growth engine for H2 2024? Our guide reveals 5 tactics to use...
eBook
How High-Growth SaaS Companies Succeed on G2
Even the greatest SaaS product in the world can’t grow without building trust. Our ultimate...
eBook
Smarter Targeting, Higher Conversion: Unlocking the Power of Intent Data in Advertising
Trade market murkiness for in-market buyer visibility.
Success Hub
Review Campaign
Why Fresh Reviews Matter More Than Ever (and How to Get Them)
As the Director of Customer Marketing at G2, I know I’m biased, but my not so hot, hot take is...
G2 Review Generation
G2U Webinar Recap: Reviews for the AI Buyer
The world of B2B software discovery is rapidly evolving, with Artificial Intelligence and...
Marketing
Top 3 Ways to Fuel Pipeline with Customer Voice
The only thing that’s constant in marketing? Change.
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G2 Review Generation
G2U Webinar Recap: Turn Your G2 Profile Into a Demand Driver
Every brand has a unique story and unique elements that distinguish it from the others on the...
Sales
Breaking Down Silos: The New Revenue Paradigm
I recently had the pleasure to sit down with Christina Bottis, Chief Marketing Officer at...
Sales
Stop Leaving Revenue on the Table: Turn Customer Reviews Into Your Sales Superpower
Did you miss our recent "Unlocking Sales Success" webinar with ZoomInfo? Let's hope you were...