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Unlocking
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Unlocking
Customer-Led Growth with Reviews
Winning in SaaS isn’t only about building great products—you’ve got to make sure you’re listening to your customers. In this eBook, we’re going deep into how customer reviews can fuel growth, build trust, and turn your buyers into lifelong advocates. You’ll learn:
- How Customer-Led Growth (CLG) differs from Product-Led Growth (PLG)
- Why customer reviews are important in influencing buying decisions
- The best ways you can leverage reviews across marketing and sales channels

Leverage customer reviews to win more customers.
Gain a deep understanding of CLG compared to PLG.
CLG prioritizes customer feedback to improve products, marketing, and sales.
Discover why reviews are the cornerstone to CLG growth.
Vendors who use G2 Reviews see a 30% higher click-through rate in their campaigns.
Unfurl best practices for a thriving CLG strategy with reviews.
A successful review practice is an always-on engine of review recency, in-app collection strategies, and consistent follow-up with sales and CSM teams.
Measure the efficacy of your CLG efforts to optimize and iterate.
Customer reviews unlock the voice of the customer, providing meaningful insights about your product and the health of your user base.