Frequently asked questions on G2 Reviews
G2 reviews go through a moderation process to ensure quality and authenticity. G2 has a team of moderators who check details and relevance before the review is published. Reviews that don’t meet these criteria are rejected, and the reviewer is informed.
G2 offers a variety of flexible ways to collect reviews for customers, depending on the involved you want to be! You can run G2 review campaigns, where G2 reaches out to customers on your behalf, or use review refresh campaigns to ask past reviewers to update older feedback. Reviews can also be collected in-app through G2 integrations, widgets, or APIs, or through your own outreach using G2’s review links. For more hands-off approach, G2 also offers Review managed services to handle review collection end-to-end.
Yes! G2 allows you to add up to two custom questions to your review form so you can collect insights that matter most to your business. These questions can help you better understand more about how customers use your product/services and why they chose it, giving you insights you can apply to marketing, messaging, and strategy.
Yes! G2 reviews can be collected across the globe, AND G2 review forms support multiple languages, including Spanish, French, German, Portuguese, and English. Reviews appear on G2 in the language they’re submitted, making it easier to collect feedback from global users.
Any verified business user with firsthand experience using a product or service can submit a review on G2.
Yes. Reviews contribute to G2’s algorithms that power category rankings, Grids, and reports.
Vendors can invite customers via G2’s review collection tools, email campaigns, in-product prompts, and automated workflows.
Reviews appear on your G2 profile, in category reports, on Solutions Pages, and across G2’s marketplace and partner network.
Vendors can publicly reply to reviews to thank customers, address concerns, and share context.
Yes. Vendors can use G2 review snippets, star ratings, badges, and quotes across websites, ads, sales decks, and campaigns.
Yes. Review content improves organic search visibility and supports discoverability across traditional search engines and AI-powered answer engines.
G2 structures and validates review data so it can be easily interpreted by LLMs and AI search tools, helping buyers surface trusted customer proof.
Yes. G2 follows strict privacy and data protection standards. Reviewers control what information is displayed publicly.
G2 complies with major privacy frameworks such as GDPR and CCPA.