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Guides and Tips

Our collection of guides so you can thrive on G2.

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eBook

Easy and Actionable Account-Based Marketing

Implementing Account-Based Marketing can be fast, easy, and actionable. The strategies and tactics in this guide help align sales and marketing teams to effectively drive results that matter; including reduced advertising costs and increased ROI, deal sizes, and pipeline velocity.

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eBook

Intent Data 101: 
The Marketer’s Guide to Identifying and Targeting In-Market Buyers

You know the challenge: 95% of your market isn't ready to buy. How do you find the 5% who are?
eBook

5 G2 Moves to Power Growth in 2024

Want to turn G2 into your growth engine for H2 2024? Our guide reveals 5 tactics to use customer...
eBook

How High-Growth SaaS Companies Succeed on G2

Even the greatest SaaS product in the world can’t grow without building trust. Our ultimate growth...
eBook

Smarter Targeting, Higher Conversion: Unlocking the Power of Intent Data in Advertising

Trade market murkiness for in-market buyer visibility.
Report

ROI Study: G2 Marketing Solutions

4x MQLs? 81% larger deals?! Learn how B2B software and services providers are driving growth with...
Guide

Secrets to Proving ROI with Intent Data

The guide to measuring the impact and value of buyer intent has officially dropped.
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Get the latest from G2.

Understand your customers, the competition, and market trends.