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Answer Economy Report: See how AI is rewiring software buying.

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G2 for emerging brands

Growth starts here. 


Competing with brands twice your size doesn’t take a massive budget or a small army. It just takes the right proof. G2 Starter puts the voice of your customers to work. Build your reputation, know your market, and reach more buyers — all without the enterprise price tag.

Get Starter    Talk to a G2 Starter Expert

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Build trust where it counts


Reviews and G2 badges give you the immediate proof you need to compete with the big brands. Let your customers do the selling — on your profile, your site, and your sales decks.

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Know the competition & your niche


See exactly where you stack up. Use competitive insights to find your niche, refine your messaging, and outmaneuver the competition. It’s the data lean teams need to play a bigger game.

Be found in AI search & everywhere else


Put your product in front of 200M+ buyers on G2, in AI answers, and third-party marketplaces like AWS with fresh, verified G2 reviews that buyers and AI trust most.

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G2 STARTER

A simple plan right-sized for your team

Setup is self-serve and takes minutes. No contract required.

Start for $299 a month or $2,999 a year (that’s 2 months free).

Get Starter
  • Upgraded G2 Profile
  • Competitor-ad-free experience
  • Custom call-to-action
  • Customer satisfaction insights
  • Always-on & incentivized review campaigns
  • $100 in review campaign credits
  • Rights to quote reviews and rankings
  • Access to badges
  • Ability to add on G2 Ads and AI Sales Assistant
Shape

“If credibility and trust are critical in your sales process, which is true for most B2B startups, G2 Starter is the fastest way to get there. It’s low-risk, simple to use, and provides immediate value by amplifying your customer voice in a trusted marketplace.”

Burak Aksar

Co-founder

Read the story

4x

Upgraded profiles generate 4x more reviews and 17x more traffic.

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You’ve built a great product. 
Let’s make sure buyers find it. 


Get started for $299/mo

FAQs

Common questions.


How does Starter help with AI visibility?

G2 is the most-cited B2B software source across AI-first channels where software discovery happens — including ChatGPT and Perplexity. More G2 reviews on your profile means more signals those AI tools use when recommending software in your category to buyers. Going further, winning on G2 means winning the answer in LLM search. Drive reviews to earn your rank and be included in our yearly Best Software ranking to supercharge your AI discoverability.

What’s the biggest value of Starter over Free?

Starter unlocks key things you can’t do on Free:

  • Incentivized review campaigns (offer gift card incentives to drive more reviews)
  • A profile CTA button (send buyers to your site, a landing page, or a signup flow)
  • Badge downloads and usage rights (download and use the badges you've earned)
  • You also get review collection tools, basic performance insights, and more profile enhancements.
Who can upgrade to Starter?

Starter is exclusively for small businesses with 1–100 employees. If your company has over 100 employees, you’ll need to upgrade to Professional.

Can I cancel any time? What happens if I cancel?
  • Monthly: Yes. Cancel any time. Your plan stays active until the end of your current billing month.
  • Annual: Annual plans are a 12-month commitment.
  • Refunds: We don’t offer refunds.

After your plan ends, paid features like profile CTA, badge downloads, and incentivized campaigns won’t be available.

Can I switch between monthly and annual later?

Yes. You can change your billing cadence later from your billing settings.

What support do I get on Starter?

Starter includes in-app support and Help Center resources. Response times vary, but you’ll typically hear back within about 24 hours. A dedicated account manager is available on Professional.

How do admin seats work on Starter?

Starter includes up to 3 admin seats for your product. Admins can manage your profile, review collection, badges, and settings in myG2. Professional allows you to add up to 10 admins.

Core Features

Premium profile

  • Add product info, features, packaging & pricing, screenshots
  • Display company content and gated media
  • Interactive demo tours
  • Display security qualifications

Buyer exposure

  • Receive unlimited leads in real-time
  • Customize lead form
  • Customize G2 Profile CTAs
  • Lead integrations

Brand management

  • Collect reviews on your G2 Profile
  • Use awarded badges
  • Access to G2 Syndication
  • Reply to reviews as vendor
  • Review analytics
  • Share exclusive deals
  • Use reviews in sales and marketing

Admin functions

  • Access to in-app/my.G2 notifications
  • Unlimited G2 admins
  • Single sign-on
  • Analytics and reporting
  • Profile traffic analytics
  • Website redirect from G2 to a domain
  • G2 Track Your Prospects

Review Growth Features

Review generation

  • Review gathering landing page
  • G2 managed review campaigns
  • One (1) video review (includes MP4/license to repurpose)
  • Review collection integrations (Pendo, Medallia, Delighted)
  • Review collection API and widgets
  • Add live review booth

Review usage in sales and marketing

  • Custom questions on the review form
  • Share and embed key review quotes
  • Share user review widgets
  • Share Category and Live Grid® Widgets
  • Build custom reference pages

Review insights

  • Export review data (includes Snowflake access)
  • Access to review campaign performance
  • Review notifications powered by Slack

Buyer Intent Features

In-market buyer signals

  • Profile page visitor data for your G2 Profile
  • Category page visitor data for your choice of categories
  • Sponsored content visitor data in selected categories
  • Pricing page visitor data
  • Alternatives page visitor data
  • Comparison page visitor data
  • Technographic data via G2 Stack
  • Ideal customer profile signal filters

Actioning on intent

  • 20+ buyer intent integrations
  • Salesforce Connector*
  • Email notifications
  • Slack notifications
  • CSV export

Integrations

  • 6sense
  • Bombora
  • Cognism
  • DemandBase
  • Gong
  • Gainsight
  • Google Sheets
  • HubSpot
  • LeanData
  • LinkedIn Matched Audiences
  • LinkedIn Sales Navigator
  • Marketo
  • Metadata
  • Outreach
  • Pipedrive
  • RollWorks
  • Salesloft
  • Slack
  • Terminus
  • ZoomInfo

Content Subscription Features

All Content Packages include the following features:

  • Fully licensed content to include in marketing campaigns
  • Rights to cite specific performance metrics from G2 Reports as outlines in the
  • Content Usage Guidelines
  • 1 PDF G2 Report
  • Segmented versions of licensed G2 Reports
  • Content integrations
  • Choice of 2 from the below list (3):
  • 3 static social assets
  • 1 GIF social asset
  • 1 infographic

Choose the reports that best tell your story.

Category and Comparison Report Package

Promote the comparison of your product against competitors using aggregated evaluation criteria.

  • Category G2 Grid® Report
  • Comparison Reports

Momentum and Index Report Package

Promote the comparison of your product against competitors using specific evaluation criteria.

  • Momentum Grid® Report
  • Usability Index Report
  • Results Index Report
  • Implementation Index Report
  • Relationship Index Report

Additional content options are available. Ask us to learn more.

Market Intelligence Features

Product intelligence

  • Category Benchmarking dashboard
  • Product perception insights
  • Win/Loss insights
  • Buyer comparison data
  • Pricing insights

Data feeds and exports

  • Connect with Snowflake
  • Access data via API
  • Export review data from your product and competitors
  • Export chart data

Data accessibility

  • Unlimited users seats
  • See any competitor in any category your product is listed in
  • Get immediate access to new data sets when added
  • Benchmark against all categories you’re listed in