Find the right plan.
No matter your sales and marketing objectives, G2 has a plan for you.
Speak to salesFree
Establish Your Brand
Grow your brand in the marketplace where over 80M+ annual buyers research software.
Essential
Build Your Reputation
Differentiate your profile, drive high intent traffic to your site, and engage in customer marketing.
Pro
Reach Your Active Buyers
Leverage buyer intent signals to focus marketing and sales efforts on active buyers with your profile.
Best Value
Power
Target All In-Market Buyers
Supercharge your pipeline with the most comprehensive buyer intent signals to your profile, your category, sub-categories, and competitive insights to increase market presence and maximize the volume of in-market buyers to engage.
- Includes basic G2 profile abilities, a beginner review collection page, access to earned badges, and monthly demand capabilities
Includes everything in Free, plus:
- Advanced G2 profile customization to control your brand presence and reputation
- Add CTAs to your business profile to drive demo requests, schedule prospect meetings, and content downloads
- Proven UGC generation strategies and tools to collect more reviews
- Review promotion features to begin amplifying your customer voice content
- Advanced analytics to track prospects
- Unlimited access to demand capture tools to start engaging with in-market buyers
Includes everything in Essential, plus:
- Create and display Sponsored Content for your brand to highlight your differentiators
- Leverage Sponsored Content signals to assess who is viewing a competitor’s profile
- Focus on active buyers viewing your brand with buyer intent signals
- Notification tools to get intent data in the hands of your reps so they can take immediate action on warm prospects
- Amplify the voice of the customer with advanced review display and distribution tools such as identifying references and utilizing crowd quotes
Includes everything in Pro, plus:
- Category-wide buyer intent signal access for a complete view of in-market buyers
- Competitive comparison signals to enhance your marketing campaigns and arm your reps when they’re prospecting, closing, and retaining
- Insights into market buyers who are not engaging directly with your brand
- Access comprehensive buyer intent signals including visits to your profile, competitors’ profiles, categories, and sub-categories
| Free | Essential | Pro | Power | |
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Profile Admins |
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| 2 | Unlimited | Unlimited | Unlimited | |
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Profile Content |
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| Add Product Info |
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| Add Product Features |
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| Add Screenshots |
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| Add Pricing Details |
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| Add Banner Image |
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| Add Banner Video |
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| Add Gated Content |
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| Access Traffic Analytics |
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| Access In-App Notifications |
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| Access Competitor Analytics (up to 3) |
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| Category-Wide Sponsored Content |
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Review Generation |
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| Collect Reviews on your Profile |
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| Review Gathering Landing Page |
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| G2 Managed Review Campaign w/Gift Cards | $500 | $500 | $1000 | |
| Video Review (includes link/license to repurpose) |
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| Add Custom Questions to Review Form |
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G2 Badge/Awards Syndication |
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| Use Awarded Badges (earned based on customer reviews) |
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Review Syndication |
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| Use Review & Grid Widgets |
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| Build Custom Reference Pages |
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| Identify References from Reviews |
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| Review Data Export (for internal use) |
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| Crowd Quotes - Share & Embed Key Review Quotes |
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Demand Capture |
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| Get Leads in Real-Time via Webhooks and Meeting Scheduling Software |
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| Unlimited Leads | 4 Leads Per Month (software) 1 Per Month (service) |
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| Unlimited Clicks |
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| Track Prospects Visiting Both Your Website and Ours |
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| Offer Exclusive Pricing to Prospects with G2 Deals |
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| Customize Your Lead Form |
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Buyer Intent |
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| Profile Page Visitor Data |
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| Sponsored Content Visitor Data |
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| Receive Email Notifications |
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| CRM/MA Integrations |
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| Connector App (addt'l fees) |
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| Category Page Visitor Data |
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| Alternatives Page Visitor Data |
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| Comparison Page Visitor Data |
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Integration Hub |
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| Access to Lead & Review Integrations |
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| Access to Buyer Intent Integrations |
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| Get started | Get started | Get started | Get started | |
