<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1268168780589904&amp;ev=PageView&amp;noscript=1">
 
 

G2 Plans

Find the perfect plan for your goals.

Learn more about G2 Solutions below, and let us help you create the right plan for your growth objectives.

Contact sales
 

G2 Solutions sets your foundation for success.

Packages are strategically built for maximum value and big growth—you can choose add-ons to help you reach your go-to-market goals.

Free

Be discovered by millions of software buyers. Claim your profile, collect reviews, and share customer love.


Start today

It starts with a profile.
  • 3 Profile Admins
  • Basic Profile
  • Standard Seller Page
  • ‘Users Love Us’ Badge
  • Basic Review Collection and Syndication
Chevron-Starter

Starter

For small businesses (1-50 employees) establishing their G2 presence who are ready to grow.

$5,999/yr
$2,999 for the first year*

Buy now

Everything in Free, plus:
  • G2 Managed Campaigns
  • $100 Gift Card Review Credits
  • Custom CTAs
  • Upgraded Profile
  • Branded Banners + Review Campaigns
  • Badges

*also available as monthly subscriptions of $599/month (or $299/month for the first year only).
Chevron-Professional

Professional

Elevate your brand and unlock buyer insights with powerful proof and pipeline analytics on G2.



Contact sales

Everything in Starter, plus:
  • 10 Profile Admins
  • 3 video reviews
  • $500 Gift Card Review Credits
  • Single Product Custom CTAs
  • Review Management
  • Profile Visitor Data
  • Premium Seller Pages
  • Expanded Support +  Account Settings
Chevron-Enterprise

Enterprise

Align your brand portfolio with the ultimate G2 customization, reviews, and market insights.



Contact sales

Everything in Professional, plus:
  • Unlimited Profile Admins
  • 5 video reviews
  • Multi-Profile G2 Managed Campaigns
  • $1000 Gift Card Review Credits
  • Multi-Product Custom CTAs
  • Market Intelligence
  • Solutions Pages (Ent profiles only)
  • Multi-Product Reviews (Ent profiles only, on Solutions pages)
Free

Discover millions of software buyers. Claim your profile, collect reviews, and share customer love.

It starts with a profile.

  • 3 Profile Admins
  • Basic Profile
  • Standard Seller Page
  • ‘Users Love Us’ Badge
  • Basic Review Collection and Syndication
Starter

For small businesses (1-50) establishing their G2 presence who are ready to grow faster.
$2,999 (Year 1 Offer) $5,999/year

Everything in Free, plus:

  • G2 Managed Campaigns
  • $100 Gift Card Credits
  • Custom CTAs
  • Upgraded Profile
  • Branded Banners + Review Campaigns
  • Badges
Professional

Elevate your brand and unlock buyer insights with powerful proof and pipeline analytics on G2.

Everything in Starter, plus:

  • 10 Profile Admins
  • Single Profile G2 Managed Campaigns
  • $500 Gift Card Review Credits
  • Single Product Custom CTAs
  • Review Management
  • Profile Visitor Data
  • Premium Seller Pages
  • Expanded Support + Account Settings
Enterprise

Align your brand portfolio with the ultimate G2 customization, reviews, and market insights.

Everything in Professional, plus:

  • Unlimited Profile Admins
  • Multi-Profile G2 Managed Campaigns
  • $1000 Gift Card Review Credits
  • Multi-Product Custom CTAs
  • Market Intelligence
  • Solutions Pages (Ent profiles only)
  • Multi-Product Reviews (Ent profiles only, on Solutions pages)
 

Everything you need to know about G2 pricing.

Download pricing guide

Add-ons

Powerful add-ons to power your go-to-market goals.

G2 Demand

G2 Content Subscription

Convert more leads with licensed G2 Reports and G2 Grids powered by end user feedback and trusted reviews. Serve up more relevant content to interested prospects throughout the customer journey across multiple platforms.

  • Deliver third party reports as ready-to-promote assets across channels
  • Provide customer proof with voice-of-the-customer content throughout the sales cycle
  • Demonstrate credibility by becoming a 
category leader
  • Promote your accolades and outperform 
the competition

G2 Demand

G2 Buyer Intent

Accelerate and optimize your pipeline with bottom of funnel intent signals only available from G2. These unique signals complement existing account based marketing, demand generation and pipeline conversion efforts with direct insight into compelling buyer signals across the G2 platform. 

  • Target accounts most likely to convert with G2 Buyer Intent
  • Increase MQLs and reduce the cost of acquisition
  • Accelerate sales cycles and increase win rates
  • Combat churn and identify upsell opportunities with intel from buyers engaging with your competitors and category

G2 Ads

G2 Clicks

If cost containment is desired as customers test their ad presence on G2, G2 Clicks offers a Pay-Per-Click approach to ads on G2. With flexible pricing, customers have the ability to cancel at any time and see how ads perform across the platform. Volume is not guaranteed with G2 Clicks - as that can be limited and blocked by customers on G2 Paid Promotions.

  • Set custom monthly budgets for PPC ads
  • Test ads and control costs
  • Put ad performance budgets to use on the marketplace trusted by over 100M software buyers

G2 Ads

G2 Ads Paid Promotions

Paid Promotions allow customers a complete buyout of desired ad space. These buyouts can be done on a quarterly or annual basis and are limited to three spots per placement. With a guaranteed volume and preferential placement over G2 Clicks, G2 Paid Promotions allow customers to deploy custom ad designs to targeted personas.

  • Dominate competitive categories with a paid ad presence
  • Capture a guaranteed ad impression share
  • Offer multiple custom CTAs 
  • Take advantage of all inclusive free clicks

G2 Data

G2 Data Solutions

When investors, venture capital, and private equity firms are looking for a source of truth on software products, G2 Data Solutions offers the industry’s most accurate product data. Find your next software opportunity using profile traffic, comparisons and customer satisfaction scores from G2’s 100M+ buyers, more than 3 million reviews and over 10 years of historical data to inform investment decisions.

  • Gain a competitive advantage by tracking product momentum, emerging trends, and B2B voice of customer
  • Identify purchase preference patterns when comparing products with quantitative benchmarking signals
  • Analyze market share and map the market landscape with accuracy and efficiency
  • Empower smart decisions with proof points on adoption, switching behaviors and deal sourcing ROI
  • Arm yourself with real-time insights to forecast demand, mitigate risk and evaluate profit-making strategies

 


Compare plans in detail.


Go deep on pricing plans with all feature details.

Download pricing guide
Profile Management Expand
Feature Free Starter Professional Enterprise
Logo: Display brand logo on G2 Profile and also used in G2 Reports.
Description: Share a concise overview of the profile, highlighting key features and value propositions for potential buyers.
Supported Languages: Indicate which languages a product supports.
Categories: List the G2 categories that a profile is included in with ability to request changes.
Packages & Pricing: Add information related to your product’s packages, pricing, and free trials. CTAs not included on Free.
Features: Opt in or out of category-specific features to help users understand functionality and G2 reviewer ratings.
Q&A Discussions: Engage with buyers asking questions from your profile.
Screenshots: Showcase software or service interfaces and functionality through images within the media gallery.
Yes Yes Yes Yes
Banner: Configure your profile banner as a static image, video, or gif.
Positioning vs Competitors: Add messaging to show how you stand out from the crowd.
Integration Lists: Configure which integrations in your tech stack are displayed on your G2 Profile.
Videos: Add videos to your media gallery.
Downloads: Upload content like one-pagers, guides, and playbooks that can be gated or ungated.
Interactive Demo: Highlight your product's key features via a self-guided tour embedded directly on your G2 Profile.
  Yes Yes Yes
Seller Pages: Configure vendor-level pages showcasing company information, and include links to all individual pages connected to the Vendor.  Yes Yes Yes Yes
Premium Seller Pages (1+ product on Professional packages):Configure company information at the corporate brand level with inline editing for Banner, Logo, About section, and Featured Products; Grouping for Solutions filter, Custom Product ordering.       Yes Yes
Solutions Pages: Create customized groupings of product profiles (on the Enterprise Package), defined by the vendor that are presented to address a specific business need, customer segment, or use case.       Yes
Review Syndication: Share G2 reviews on leading partner marketplaces, extending your reach to millions of buyers each month. Yes Yes Yes Yes
Badge Licensing Expand
Feature Free Starter Professional Enterprise

Users Love Us: The Users Love Us badge is earned after collecting 20 reviews with an average rating of 4.0 stars.

Available for use in sales and marketing materials, provided that all such digital republications backlink to the G2 page for your applicable product or service and you comply with all attribution requirements.

Yes Yes Yes Yes
Report-Based, Milestone, and Annual Badges: Available for use in sales and marketing materials, provided that all such digital republications backlink to the G2 page for your applicable product or service and you comply with all attribution requirements.    Yes Yes Yes
Award Badge on Profile Page Header: Display current and previously earned report-based and annual badge on G2 Profile.    Yes Yes Yes
Review Generation Expand
Feature Free Starter Professional Enterprise
Review Collection Page (non-incentivized): Collect reviews from a profile specific landing page without gift card incentives to reviewers.  Yes Yes Yes Yes
Review Collection Buttons and Widgets: Collect reviews from visual buttons or widgets placed on websites, application, or email signatures.   Yes Yes Yes
Written Review Campaigns: Collect written reviews through a G2-run review campaign equipped with incentives for those who complete reviews.
Voice Review Campaigns: Collect voice reviews through a G2-run review campaign equipped with incentives for those who complete reviews.
 

Yes

$100 gift card credit for annual plans

Yes

$500 gift card credit

Yes

$1,000 gift card credit

Review Refresh Campaigns: Re-engage past reviewers by encouraging them to update their existing G2 reviews-with or without incentives     Yes Yes
Conversational Reviews: Collect reviews in a guided conversational flow that turn into pre-filled G2 reviews that are ready to share, approve, and publish on G2.   Yes Yes Yes
Review Collection API & Integrations: Collect reviews directly in a customer's experience through in-app messaging, CSAT/NPS flows, or CRM triggers. View list of current partner integrations.   Yes Yes Yes
Video Reviews (incl MP4/license to repurpose): Collect and host customer testimonial videos directly on your G2 profile.     3 5
AI-Assisted Reviews via Calls & Meetings: Turn call transcripts into pre-filled G2 reviews that are ready to share, approve, and publish on G2.   Yes Yes Yes
Multi-Product Review Collection (on Solutions Page): Collect reviews for multiple products through a G2-run review campaign or on your own.       Yes
Review Management Expand
Feature Free Starter Professional Enterprise
Respond to Reviewers: Reply to reviews on behalf of your organization.   Yes Yes Yes
Review Display Widgets: Showcase selected reviews and testimonials on websites, landing pages, blog, or sidebars.   Yes Yes Yes
Identify References from Reviews: Connect with reviewers who agree to be references for your product.     Yes Yes
Crowd Quotes: Share and embed key review quotes.     Yes Yes
Reference Pages: Build unlimited custom landing pages to showcase reviews, profile rankings, videos, and more across marketing materials like landing pages and email signatures.     Yes Yes
Custom Questions on Review Form: Add additional questions to your respective review form that are not included today.     Yes Yes
Reviews Data Export: Spreadsheet that includes all G2 Review response data.     Yes Yes
Review Notifications via Slack: Send notifications for new G2 reviews as soon as they are published on G2.com (includes review rating, excerpts from certain responses, and a read more button that links to the full review).   Yes Yes Yes
Customer Review Generation & Advocacy Integrations: Embed G2 reviews in customer advocacy platforms for promotional use. View a list of current partner integrations.   Review Gen Integrations Only  Yes Yes
Reviews API Access: Customize how G2 Reviews are displayed on your website.       Yes
Demand Capture Expand
Feature Free Starter Professional Enterprise
Free Trial CTA: Include a link to activate a free trial of your product. PPC Yes Yes Yes
Customize Profile CTAs: Set up custom Call-to-Action (CTA) buttons to drive buyers to free trials, landing pages, or to connect directly with your sales team. Destination URL only for Sponsored Content on Clicks Default Options Full Customization Full Customization
Lead Forms: Collect company specific information with a customizable lead form.     Yes Yes
Buy with AWS: Connect custom CTA to drive directly to AWS Marketplace’s portal to purchase software.   Yes Yes Yes
Lead Routing Integrations: Streamline prospect outreach and scheduling from G2 leads. View list of current partner integrations.     Yes Yes
Track Your Prospects: Track visitors who navigate between your G2 Profile and your website.   Yes Yes Yes
Profile Visitor Data (Profile Views): Gain visibility into prospect and customer accounts visiting your profile pages directly within my.G2.     Yes Yes
Multi-Product Leads: Generate leads on Solutions Pages with CTAs via standard lead form for all products on the Solutions page.       Yes
G2 Deals: Advertise exclusive software deals to buyers actively researching your product or category on G2.   PPC Yes Yes
AI Sales Agent: Answer prospect questions and convert buyers, deployed to your G2 Profile and external websites with an interactive AI agent. Only G2.com G2.com + Website G2.com + Website, $500 chat credit G2.com + Website, $1,000 chat credit
ROI Integrations: Track and measure G2's impact on your pipeline.     Yes Yes
Lead Webhooks to Third-Party Systems: Send leads directly to your CRM and Marketing Automation platforms automatically.     Yes Yes
Market IntelligenceExpand
Feature Free Starter Professional Enterprise
Interactive dashboard that provides continuously updated data for category, traffic, customer satisfaction, win-loss, and pricing sourced from G2.       Yes
Buyer IntentExpand
Feature Free Starter Professional Enterprise
Collect and activate buyer intent data from G2 Profile, Category, Comparison, and Competitor traffic. View a list of current partner integrations.     Add-on Add-on
ABM Integrations: Action on buyer intent data across Marketing & Sales GTM, including campaigns, prospecting & ad channels. View a list of current partner integrations.     Add-on Add-on
G2 ContentExpand
Feature Free Starter Professional Enterprise
License content and social assets with rights to G2 Report metrics.     Add-on Add-on
Data AnalyticsExpand
Feature Free Starter Professional Enterprise
Profile Traffic, Time on Page, Clicks: Access profile performance analytics over time and against your competitors.   Yes Yes Yes
Executive Summary: Track key metrics and performance across a vendor’s entire portfolio.     Yes Yes
Review Activity: Monitor and analyze G2 Review performance, decay, and approval statuses.   Yes Yes Yes
Competitor Review Trends, User Satisfaction, Estimated Search Volume: Understand your performance on G2 by reporting the key factors influencing your product’s G2 Score alongside the same data for up to five of your competitors.   Yes Yes Yes
G2 AdvertisingExpand
Feature Free Starter Professional Enterprise
Sponsored Ads (G2 Clicks): Add a CTA button to your profile and get limited ad rotation on Category, Competitor, Alternatives pages. PPC PPC PPC PPC
Sponsored Ad Buyouts (Paid Promotions): Quarterly or annual ad buyouts, limited to 3 spots per placement.     Pay per spot Pay per spot
Account SettingsExpand
Feature Free Starter Professional Enterprise
User Seats: Access to my.G2 for admins. Note, limits are set at the vendor level by the highest package upgraded (e.g. 1+ profile on Enterprise enables unlimited admin across all profiles, 1+ profile on Professional enables 10 total admins for the vendor otherwise 3 total admins max). 3 3 10 Unlimited
User Permissions: Manage user access across your organization and customize roles and permissions ensuring streamlined operations on the G2 platform.     Yes Yes
My.G2 Notifications: Opt into notifications for review insights, gift card low balance, report and grid notifications.   Yes Yes Yes
SSO: Provision my.G2 admin access using your identity and access management (IAM) platform.     Yes Yes
Professional ServicesExpand
Feature Free Starter Professional Enterprise
Review Managed Services: Engage G2 services to fully manage review outreach across multiple channels.     Add-on Add-on
Review Booth: Activate review collection at events.     Add-on Add-on
SupportExpand
Feature Free Starter Professional Enterprise
Chat Yes Yes Yes Yes
Priority Support (Scaled Success): Receive scaled CSM support for customers on G2 Brand packages. Gain access to elevated scaled CSM support based on an increased ACV (through High ACV scaled CS) or adding Buyer Intent (for dedicated CSM).     Yes Yes
Assigned Account Manager: Build your G2 relationship with a dedicated AM.     Yes Yes

The world’s leading tech companies use G2.

People trust their peers. In today’s day and age, you create that trust through things like G2 and happy customers.

Brian Halligan

Co-founder, 
Executive Chairperson

Read now

G2 Pricing & Packaging FAQs.

G2 Solutions can be configured based on your goals for every product in your portfolio. Packages are strategically built for maximum value and big growth.

What’s included in the Free G2 Profile?

Unpaid access to G2 provides you with a basic profile, basic review collection and access to a ‘Users Love Us’ Badge when the badge is earned after collecting 20 reviews with an average rating of 4.0 stars and republication requirements and Content and Data Usage Guidelines are met.

Claim Your Profile Now
Do I have to pay to be on a G2 Grid?

No way. G2 is not a pay-to-play ranking system. We have a transparent methodology that shares more about our Grids and rankings. Should you want to license G2 content and social assets with rights to G2 Report metrics, those can be purchased in the G2 Demand Content Add-On. Our team can help you map the right G2 Brand packages and Add-Ons to meet your needs.

How can I learn more about who’s looking at my G2 Profiles?

The G2 Demand Buyer Intent Add-On offers detailed activity data across your profile, category, competitors and more. Accelerate and optimize your pipeline with full funnel buyer intent signals only available from G2. These unique signals complement existing account based marketing, demand generation, and pipeline conversion efforts with direct insight into compelling buyer signals across the G2 platform.

For customers on the G2 Brand Professional and G2 Brand Enterprise packages, Profile Visitor Data also provides you with initial insight into who’s looking at your Profile Pages.

How can I use my earned badges or reviews?

Report-Based, Milestone and Annual Badges are available to customers on paid G2 Brand packages (G2 Brand Starter, G2 Brand Professional, G2 Brand Enterprise packages) for use in sales and marketing materials, provided that republication requirements and Content and Data Usage Guidelines are met. Review Collection API and Integrations are also available to customers on paid G2 Brand packages to showcase reviews in promotional materials and collect new reviews in go-to-market applications.View the list of current partner integrations.

What perks do G2 customers get?

At G2, we’re all about setting you up for success. By partnering with G2, you have access to our world class support team and success management. With customer first education, you’ll  never stop learning the ins and outs and best practices of G2 with G2 University courses and special access to live Office Hour Training Sessions  for all new and existing customers. And better yet, your reviews are automatically syndicated across leading software marketplaces like AWS, meaning more visibility to you!

We’ll help you make the perfect choice.

Core Features

Premium profile

  • Add product info, features, packaging & pricing, screenshots
  • Display company content and gated media
  • Interactive demo tours
  • Display security qualifications

Buyer exposure

  • Receive unlimited leads in real-time
  • Customize lead form
  • Customize G2 Profile CTAs
  • Lead integrations

Brand management

  • Collect reviews on your G2 Profile
  • Use awarded badges
  • Access to G2 Syndication
  • Reply to reviews as vendor
  • Review analytics
  • Share exclusive deals
  • Use reviews in sales and marketing

Admin functions

  • Access to in-app/my.G2 notifications
  • Unlimited G2 admins
  • Single sign-on
  • Analytics and reporting
  • Profile traffic analytics
  • Website redirect from G2 to a domain
  • G2 Track Your Prospects

Review Growth Features

Review generation

  • Review gathering landing page
  • G2 managed review campaigns
  • One (1) video review (includes MP4/license to repurpose)
  • Review collection integrations (Pendo, Medallia, Delighted)
  • Review collection API and widgets
  • Add live review booth

Review usage in sales and marketing

  • Custom questions on the review form
  • Share and embed key review quotes
  • Share user review widgets
  • Share Category and Live Grid® Widgets
  • Build custom reference pages

Review insights

  • Export review data (includes Snowflake access)
  • Access to review campaign performance
  • Review notifications powered by Slack

Buyer Intent Features

In-market buyer signals

  • Profile page visitor data for your G2 Profile
  • Category page visitor data for your choice of categories
  • Sponsored content visitor data in selected categories
  • Pricing page visitor data
  • Alternatives page visitor data
  • Comparison page visitor data
  • Technographic data via G2 Stack
  • Ideal customer profile signal filters

Actioning on intent

  • 20+ buyer intent integrations
  • Salesforce Connector*
  • Email notifications
  • Slack notifications
  • CSV export

Integrations

  • 6sense
  • Bombora
  • Cognism
  • DemandBase
  • Gong
  • Gainsight
  • Google Sheets
  • HubSpot
  • LeanData
  • LinkedIn Matched Audiences
  • LinkedIn Sales Navigator
  • Marketo
  • Metadata
  • Outreach
  • Pipedrive
  • RollWorks
  • Salesloft
  • Slack
  • Terminus
  • ZoomInfo

Content Subscription Features

All Content Packages include the following features:

  • Fully licensed content to include in marketing campaigns
  • Rights to cite specific performance metrics from G2 Reports as outlines in the
  • Content Usage Guidelines
  • 1 PDF G2 Report
  • Segmented versions of licensed G2 Reports
  • Content integrations
  • Choice of 2 from the below list (3):
  • 3 static social assets
  • 1 GIF social asset
  • 1 infographic

Choose the reports that best tell your story.

Category and Comparison Report Package

Promote the comparison of your product against competitors using aggregated evaluation criteria.

  • Category G2 Grid® Report
  • Comparison Reports

Momentum and Index Report Package

Promote the comparison of your product against competitors using specific evaluation criteria.

  • Momentum Grid® Report
  • Usability Index Report
  • Results Index Report
  • Implementation Index Report
  • Relationship Index Report

Additional content options are available. Ask us to learn more.

Market Intelligence Features

Product intelligence

  • Category Benchmarking dashboard
  • Product perception insights
  • Win/Loss insights
  • Buyer comparison data
  • Pricing insights

Data feeds and exports

  • Connect with Snowflake
  • Access data via API
  • Export review data from your product and competitors
  • Export chart data

Data accessibility

  • Unlimited users seats
  • See any competitor in any category your product is listed in
  • Get immediate access to new data sets when added
  • Benchmark against all categories you’re listed in