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Find the perfect plan for your goals.

Learn more about G2 Marketing Solutions below, and let us help you create the right plan for your growth objectives.

Speak to sales Download pricing guide

Your G2 journey begins with Core.

Set the foundation for your success then choose the modules you need to succeed.

Core

Earn more exposure, share your story, & connect with buyers.

A strong profile is the foundation for your success. That’s why we require all customers to activate Core.

  • Drive highly qualified traffic to your website with  a G2 Profile.
  • Customize your profile to showcase your brand and stand out from the competition.
  • Engage prospects with CTAs, content, and exclusive deals.

Review Growth

Elevate your reputation with a consistent flow of authentic customer reviews that build buyer confidence.

  • Access review campaign tools, integrations, and services to increase review volume and frequency.
  • Share and embed quotes and reviews. Remove the back and forth between reference requests.
  • Tailor review collection to align with your needs using custom questions and exportable data.

Buyer Intent

Accelerate and optimize your pipeline with low-funnel intent signals that reveal in-market buyers.

  • Target accounts most likely to convert. Increase MQLs and reduce acquisition costs.
  • Accelerate sales cycles and increase win rates.
  • Combat churn and identify upsell opportunities with intel from buyers engaging with your competitors or category.

Content Subscription

Convert more leads with licensed G2 Reports and Grids powered by trusted reviews.

  • Third party reports serve as ready-to-promote assets usable across channels.
  • Show customers social proof  and lock in the win with voice-of-the-customer content across your sales cycle.
  • Demonstrate credibility by becoming a category leader. Promote your accolades, outclass the competition.

Market Intelligence

Improve your go-to-market with deeper product insights and unmatched competitive intelligence.

  • Craft a data-driven growth strategy using millions of G2 data points on your product and category.
  • Uncover competitive intel and trend data to win more deals.
  • Access an always-on feed of voice- of-the- customer inputs to build better products.
Core

Earn more exposure, share your story, & connect with buyers.

A strong profile is the foundation for your success. That’s why we require all customers to activate Core.

  • Drive highly qualified traffic to your website with  a G2 Profile.
  • Customize your profile to showcase your brand and stand out from the competition.
  • Engage prospects with CTAs, content, and exclusive deals.
Review Growth

Elevate your reputation with a consistent flow of authentic customer reviews that build buyer confidence.

  • Access review campaign tools, integrations, and services to increase review volume and frequency.
  • Share and embed quotes and reviews. Remove the back and forth between reference requests.
  • Tailor review collection to align with your needs using custom questions and exportable data.
Buyer Intent

Accelerate and optimize your pipeline with low-funnel intent signals that reveal in-market buyers.

  • Target accounts most likely to convert. Increase MQLs and reduce acquisition costs.
  • Accelerate sales cycles and increase win rates.
  • Combat churn and identify upsell opportunities with intel from buyers engaging with your competitors or category.
Content Subscription

Convert more leads with licensed G2 Reports and Grids powered by trusted reviews.

  • Third party reports serve as ready-to-promote assets usable across channels.
  • Show customers social proof  and lock in the win with voice-of-the-customer content across your sales cycle.
  • Demonstrate credibility by becoming a category leader. Promote your accolades, outclass the competition.
Market Intelligence

Improve your go-to-market with deeper product insights and unmatched competitive intelligence.

  • Craft a data-driven growth strategy using millions of G2 data points on your product and category.
  • Uncover competitive intel and trend data to win more deals.
  • Access an always-on feed of voice- of-the- customer inputs to build better products.

Access to your basic G2 Profile will always be free. Learn more about our free plan.

Customized packages built to drive your business.

Speak with sales

G2 Marketing Solutions can be configured based on your goals for every product in your portfolio. Packages are strategically built for maximum value and big growth—and you can mix and match for the perfect solution.

The buyer bullseye.

Identify companies in an active buying cycle for your product or category, so you can target them in your marketing and sales outreach. Add high-converting G2 content to create buyer confidence and close more deals.

The ultimate G2 combo.

Our entire suite of Marketing Solutions tools work together to help you lead with voice-of-the-customer content, identify in-market buyers, and harness the power of G2's data on your product, category, and competition.

The customer voice collector.

There’s no better way to innovate than by listening to what your customers want. G2 provides a source of always-on inspiration to inform a winning roadmap.

The review engine.

Get found on the marketplace and grow your category leadership with an optimized G2 Profile and a steady flow of fresh reviews. Then climb that Grid and show off your badges.

Core

Review Growth

Content Subscription

Market Intelligence

Buyer Intent

The world’s leading tech companies use G2.

People trust their peers. In today’s day and age, you create that trust through things like G2 and happy customers.

Brian Halligan

Co-founder, 

Executive Chairperson

Read now

G2 Pricing & Packaging FAQs.

G2 Marketing Solutions can be configured based on your goals for every product in your portfolio. Packages are strategically built for maximum value and big growth—and you can mix and match for the perfect solution.

Why do all packages include Core?

Core ensures your product makes a great impression on our million annual G2 visitors. A strong product profile on G2 is the foundation for your success, no matter what goals you’re working toward. With Core you can customize the look of your G2 Profile to represent your brand, provide lots more information for active shoppers on researching on G2, and activate ways to connect with buyers, like CTAs, downloadable content, and website links.

What’s included in the free plan?

G2 is the place to go for software, so it’s important that all software and services are available to buyers on the marketplace. That’s why you can always showcase your product at no cost. The Free plan includes basic profile customizations, badge sharing functionality, and ability to collect reviews. When it’s time to connect with your buyers, take your profile to the next level and unlock Core.

Claim Your Profile Now
Do I have to pay to be on a G2 Grid?

No way. G2 is not a pay-to-play ranking system. We have a transparent methodology that shares more about our Grids and rankings. Ready for more than a free profile? When you work with G2 to power marketing and sales success, you unlock tools to help you collect more reviews, get the most out of your profiles, identify in-market accounts, and promote your rankings. Plus, our team can help you craft a successful strategy.

How can I learn more about who’s looking at my product on G2?

All Marketing Solutions customers get access to basic profile analytics, but if you want to uncover the actual companies looking at your profile, category, or competitors, you’ll want Buyer Intent data. G2 Buyer Intent reveals companies actively shopping on G2 and gives you insight into their purchasing signals. Buying stage data, combined with rich firmographics and technographics, help you target the accounts that are primed to purchase and craft the perfect pitch.

How can I use my earned badges or reviews?

We’re so glad you’re off to a great start earning badges and reviews on G2! Our customers have found that integrating voice of the customer content at all stages of their sales cycles helps create confidence and close more deals. All companies represented on G2 can use badges and reviews in accordance with our Content Usage policy, which typically includes linking back to G2. We also offer content licensing if you’d like showcase more detailed stats about your G2 Grid performance or use our reports as lead generation content.

What perks do G2 customers get?

At G2, we’re all about setting you up for success. By partnering with G2, you have access to our world class support team and success management. With customer first education, you’ll  never stop learning the ins and outs and best practices of G2 with G2 University courses and special access to live Office Hour Training Sessions  for all new and existing customers. And better yet, your reviews are automatically syndicated across leading software marketplaces like AWS, meaning more visibility to you!

Why don’t I see my G2 plan on this page?

We recently updated our packaging to offer more flexible options based on your growth goals. Depending on when you became a client and the specific needs of your business, you may still be on one of our legacy packages. Your account team will be happy to talk to you about your options.

We’ll help you make the perfect choice.

Core Features

Premium profile

  • Add product info, features, packaging & pricing, screenshots
  • Display company content and gated media
  • Interactive demo tours

Buyer exposure

  • Receive unlimited leads in real-time
  • Customize lead form
  • Customize G2 Profile CTAs
  • Lead integrations

Brand management

  • Collect reviews on your G2 Profile
  • Use awarded badges
  • Access to G2 Syndication
  • Reply to reviews as vendor
  • Review analytics
  • Share exclusive deals
  • Use reviews in sales and marketing

Admin functions

  • Access to in-app/my.G2 notifications
  • Unlimited G2 admins
  • Single sign-on
  • Analytics and reporting
  • Profile traffic analytics
  • Website redirect from G2 to a domain
  • G2 Track Your Prospects

Review Growth Features

Review generation

  • Review gathering landing page
  • G2 managed review campaigns
  • One (1) video review (includes MP4/license to repurpose)
  • Review collection integrations (Pendo, Medallia, Delighted)
  • Review collection API and widgets
  • Add live review booth
  • Reply to reviews as vendor

Review usage in sales and marketing

  • Custom questions on the review form
  • Share and embed key review quotes
  • Share user review widgets
  • Share report G2 Grid® and live Grids®
  • Build custom reference pages

Review insights

  • Export review data (includes Snowflake access)
  • Access to review campaign performance
  • Review notifications powered by Slack

Buyer Intent Features

In-market buyer signals

  • Profile page visitor data for your G2 Profile
  • Category page visitor data for your choice of categories
  • Sponsored content visitor data in selected categories
  • Pricing page visitor data
  • Alternatives page visitor data
  • Comparison page visitor data
  • Technographic data via G2 Stack
  • Ideal customer profile signal filters

Actioning on intent

  • 20+ buyer intent integrations
  • Salesforce Connector*
  • Email notifications
  • Slack notifications
  • CSV export

Integrations

  • 6sense
  • Bombora
  • Cognism
  • DemandBase
  • Gong
  • Gainsight
  • Google Sheets
  • HubSpot
  • LeanData
  • LinkedIn Matched Audiences
  • LinkedIn Sales Navigator
  • Marketo
  • Metadata
  • Outreach
  • Pipedrive
  • RollWorks
  • Salesloft
  • Slack
  • Terminus
  • ZoomInfo

Content Subscription Features

All Content Packages include the following features:

  • Fully licensed content to include in marketing campaigns
  • Rights to cite specific performance metrics from G2 Reports as outlines in the
  • Content Usage Guidelines
  • 1 PDF G2 Report
  • Segmented versions of licensed G2 Reports
  • Content integrations
  • Choice of 2 from the below list (3):
  • 3 static social assets
  • 1 GIF social asset
  • 1 infographic

Choose the reports that best tell your story.

Category and Comparison Report Package

Promote the comparison of your product against competitors using aggregated evaluation criteria.

  • Category G2 Grid® Report
  • Comparison Reports

Momentum and Index Report Package

Promote the comparison of your product against competitors using specific evaluation criteria.

  • Momentum Grid® Report
  • Usability Index Report
  • Results Index Report
  • Implementation Index Report
  • Relationship Index Report

Additional content options are available. Ask us to learn more.

Market Intelligence Features

Product intelligence

  • Category Benchmarking dashboard
  • Product perception insights
  • Win/Loss insights
  • Buyer comparison data
  • Pricing insights

Data feeds and exports

  • Connect with Snowflake
  • Access data via API
  • Export review data from your product and competitors
  • Export chart data

Data accessibility

  • Unlimited users seats
  • See any competitor in any category your product is listed in
  • Get immediate access to new data sets when added
  • Benchmark against all categories you’re listed in