Plans | Sell G2

G2 Solutions sets your foundation for success.

Packages are strategically built for maximum value and big growth—you can choose add-ons to help you reach your go-to-market goals.

Be discovered by millions of software buyers. Claim your profile, collect reviews, and share customer love.

Start today

It starts with a profile.

3 Profile Admins
Basic Profile
Standard Seller Page
'Users Love Us' Badge License
Basic Review Collection and Syndication

For small businesses* establishing their G2 presence who are ready to grow.

$299/month or
$2,999/year (16% discount)**
Buy now

Everything in Free, plus:

Single Profile Review Collection
$100 Gift Card Review Credits
Custom CTAs
Upgraded Profile
Branded Banners + Review Campaigns
Report, Milestone, and Annual Badge License

*Defined as 1-50 employees.

**Pricing for year 1. Year 2 pricing increases to $599/month or $6,000/year.

Elevate your brand and unlock buyer insights with powerful proof and pipeline analytics on G2.

Contact sales

Everything in Starter, plus:

10 Profile Admins
3 video reviews
$500 Gift Card Review Credits
Single Product Custom CTAs
Review Management
Profile Visitor Data
Premium Seller Pages
Expanded Support + Account Settings

Align your brand portfolio with the ultimate G2 customization, reviews, and market insights.

Contact sales

Everything in Professional, plus:

Unlimited Profile Admins
5 video reviews
Multi-Profile Review Collection
$1000 Gift Card Review Credits
Multi-Product Custom CTAs
Market Intelligence
Solutions Pages (Ent profiles only)
Multi-Product Reviews (Ent profiles only, on Solutions pages)

Free

Discover millions of software buyers. Claim your profile, collect reviews, and share customer love.

It starts with a profile.

3 Profile Admins
Basic Profile
Standard Seller Page
‘Users Love Us’ Badge
Basic Review Collection and Syndication

Starter

For small businesses* establishing their G2 presence who are ready to grow faster.

$299/month or $2,999/year (16% discount)**

Everything in Free, plus:

G2 Managed Campaigns
$100 Gift Card Credits
Custom CTAs
Upgraded Profile
Branded Banners + Review Campaigns
Badges

*Defined as 1-50 employees.

**Pricing for year 1. Year 2 pricing increases to $599/month or $6,000/year.

Professional

Elevate your brand and unlock buyer insights with powerful proof and pipeline analytics on G2.

Everything in Starter, plus:

10 Profile Admins
Single Profile G2 Managed Campaigns
$500 Gift Card Review Credits
Single Product Custom CTAs
Review Management
Profile Visitor Data
Premium Seller Pages
Expanded Support + Account Settings

Enterprise

Align your brand portfolio with the ultimate G2 customization, reviews, and market insights.

Everything in Professional, plus:

Unlimited Profile Admins
Multi-Profile G2 Managed Campaigns
$1000 Gift Card Review Credits
Multi-Product Custom CTAs
Market Intelligence
Solutions Pages (Ent profiles only)
Multi-Product Reviews (Ent profiles only, on Solutions pages)

Everything you need to know about G2 pricing.

Download pricing guide

G2 Demand

G2 Content Subscription

Convert more leads with licensed G2 Reports and G2 Grids powered by end user feedback and trusted reviews. Serve up more relevant content to interested prospects throughout the customer journey across multiple platforms.

Deliver third party reports as ready-to-promote assets across channels
Provide customer proof with voice-of-the-customer content throughout the sales cycle
Demonstrate credibility by becoming a  category leader
Promote your accolades and outperform  the competition

G2 Demand

G2 Buyer Intent

Accelerate and optimize your pipeline with bottom of funnel intent signals only available from G2. These unique signals complement existing account based marketing, demand generation and pipeline conversion efforts with direct insight into compelling buyer signals across the G2 platform.

Target accounts most likely to convert with G2 Buyer Intent
Increase MQLs and reduce the cost of acquisition
Accelerate sales cycles and increase win rates
Combat churn and identify upsell opportunities with intel from buyers engaging with your competitors and category

G2 Ads

G2 Clicks

If cost containment is desired as customers test their ad presence on G2, G2 Clicks offers a Pay-Per-Click approach to ads on G2. With flexible pricing, customers have the ability to cancel at any time and see how ads perform across the platform. Volume is not guaranteed with G2 Clicks - as that can be limited and blocked by customers on G2 Paid Promotions.

Set custom monthly budgets for PPC ads
Test ads and control costs
Put ad performance budgets to use on the marketplace trusted by over 100M software buyers

G2 Ads

G2 Ads Paid Promotions

Paid Promotions allow customers a complete buyout of desired ad space. These buyouts can be done on a quarterly or annual basis and are limited to three spots per placement. With a guaranteed volume and preferential placement over G2 Clicks, G2 Paid Promotions allow customers to deploy custom ad designs to targeted personas.

Dominate competitive categories with a paid ad presence
Capture a guaranteed ad impression share
Offer multiple custom CTAs
Take advantage of all inclusive free clicks

G2 Data

G2 Data Solutions

When investors, venture capital, and private equity firms are looking for a source of truth on software products, G2 Data Solutions offers the industry’s most accurate product data. Find your next software opportunity using profile traffic, comparisons and customer satisfaction scores from G2’s 100M+ buyers, more than 3 million reviews and over 10 years of historical data to inform investment decisions.

Gain a competitive advantage by tracking product momentum, emerging trends, and B2B voice of customer
Identify purchase preference patterns when comparing products with quantitative benchmarking signals
Analyze market share and map the market landscape with accuracy and efficiency
Empower smart decisions with proof points on adoption, switching behaviors and deal sourcing ROI
Arm yourself with real-time insights to forecast demand, mitigate risk and evaluate profit-making strategies

Compare plans in detail.

Go deep on pricing plans with all feature details.

Download pricing guide

Profile Management Expand

Feature	Free	Starter	Professional	Enterprise
Logo: Display brand logo on G2 Profile and also used in G2 Reports. Description: Share a concise overview of the profile, highlighting key features and value propositions for potential buyers. Supported Languages: Indicate which languages a product supports. Categories: List the G2 categories that a profile is included in with ability to request changes. Packages & Pricing: Add information related to your product’s packages, pricing, and free trials. CTAs not included on Free. Features: Opt in or out of category-specific features to help users understand functionality and G2 reviewer ratings. Q&A Discussions: Engage with buyers asking questions from your profile. Screenshots: Showcase software or service interfaces and functionality through images within the media gallery.
Banner: Configure your profile banner as a static image, video, or gif. Positioning vs Competitors: Add messaging to show how you stand out from the crowd. Integration Lists: Configure which integrations in your tech stack are displayed on your G2 Profile. Videos: Add videos to your media gallery. Downloads: Upload content like one-pagers, guides, and playbooks that can be gated or ungated. Interactive Demo: Highlight your product's key features via a self-guided tour embedded directly on your G2 Profile.
Seller Pages: Configure vendor-level pages showcasing company information, and include links to all individual pages connected to the Vendor.
Premium Seller Pages (1+ product on Professional packages):Configure company information at the corporate brand level with inline editing for Banner, Logo, About section, and Featured Products; Grouping for Solutions filter, Custom Product ordering.
Solutions Pages: Create customized groupings of product profiles (on the Enterprise Package), defined by the vendor that are presented to address a specific business need, customer segment, or use case.
Review Syndication: Share G2 reviews on leading partner marketplaces, extending your reach to millions of buyers each month.

Badge Licensing Expand

Feature

Free

Starter

Professional

Enterprise

Users Love Us: The Users Love Us badge is earned after collecting 20 reviews with an average rating of 4.0 stars.

Available for use in sales and marketing materials, provided that all such digital republications backlink to the G2 page for your applicable product or service and you comply with all attribution requirements.

Report-Based, Milestone, and Annual Badges: Available for use in sales and marketing materials, provided that all such digital republications backlink to the G2 page for your applicable product or service and you comply with all attribution requirements.

Award Badge on Profile Page Header: Display current and previously earned report-based and annual badge on G2 Profile.

Review Generation Expand

Feature	Starter	Professional	Enterprise
Review Collection Page (non-incentivized): Collect reviews from a profile specific landing page without gift card incentives to reviewers.
Review Collection Buttons and Widgets: Collect reviews from visual buttons or widgets placed on websites, application, or email signatures.
Written Review Campaigns: Collect written reviews through a G2-run review campaign equipped with incentives for those who complete reviews. Voice Review Campaigns: Collect voice reviews through a G2-run review campaign equipped with incentives for those who complete reviews.	$100 gift card credit for annual plans	$500 gift card credit	$1,000 gift card credit
Review Refresh Campaigns: Re-engage past reviewers by encouraging them to update their existing G2 reviews-with or without incentives
Conversational Reviews: Collect reviews in a guided conversational flow that turn into pre-filled G2 reviews that are ready to share, approve, and publish on G2.
Review Collection API & Integrations: Collect reviews directly in a customer's experience through in-app messaging, CSAT/NPS flows, or CRM triggers. View list of current partner integrations.
Video Reviews (incl MP4/license to repurpose): Collect and host customer testimonial videos directly on your G2 profile.		3	5
AI-Assisted Reviews via Calls & Meetings: Turn call transcripts into pre-filled G2 reviews that are ready to share, approve, and publish on G2.
Multi-Product Review Collection (on Solutions Page): Collect reviews for multiple products through a G2-run review campaign or on your own.

Review Management Expand

Feature	Free	Starter	Professional	Enterprise
Respond to Reviewers: Reply to reviews on behalf of your organization.
Review Display Widgets: Showcase selected reviews and testimonials on websites, landing pages, blog, or sidebars.
Identify References from Reviews: Connect with reviewers who agree to be references for your product.
Crowd Quotes: Share and embed key review quotes.
Reference Pages: Build unlimited custom landing pages to showcase reviews, profile rankings, videos, and more across marketing materials like landing pages and email signatures.
Custom Questions on Review Form: Add additional questions to your respective review form that are not included today.
Reviews Data Export: Spreadsheet that includes all G2 Review response data.
Review Notifications via Slack: Send notifications for new G2 reviews as soon as they are published on G2.com (includes review rating, excerpts from certain responses, and a read more button that links to the full review).
Customer Review Generation & Advocacy Integrations: Embed G2 reviews in customer advocacy platforms for promotional use. View a list of current partner integrations.		Review Gen Integrations Only
Reviews API Access: Customize how G2 Reviews are displayed on your website.

Demand Capture Expand

Feature	Free	Starter	Professional	Enterprise
Free Trial CTA: Include a link to activate a free trial of your product.	PPC
Customize Profile CTAs: Set up custom Call-to-Action (CTA) buttons to drive buyers to free trials, landing pages, or to connect directly with your sales team.	Destination URL only for Sponsored Content on Clicks	Default Options	Full Customization	Full Customization
Lead Forms: Collect company specific information with a customizable lead form.
Buy with AWS: Connect custom CTA to drive directly to AWS Marketplace’s portal to purchase software.
Lead Routing Integrations: Streamline prospect outreach and scheduling from G2 leads. View list of current partner integrations.
Track Your Prospects: Track visitors who navigate between your G2 Profile and your website.
Profile Visitor Data (Profile Views): Gain visibility into prospect and customer accounts visiting your profile pages directly within my.G2.
Multi-Product Leads: Generate leads on Solutions Pages with CTAs via standard lead form for all products on the Solutions page.
G2 Deals: Advertise exclusive software deals to buyers actively researching your product or category on G2.		PPC
AI Sales Agent: Answer prospect questions and convert buyers, deployed to your G2 Profile and external websites with an interactive AI agent.	Only G2.com	G2.com + Website	G2.com + Website, $500 chat credit	G2.com + Website, $1,000 chat credit
ROI Integrations: Track and measure G2's impact on your pipeline.
Lead Webhooks to Third-Party Systems: Send leads directly to your CRM and Marketing Automation platforms automatically.

Market Intelligence Expand

Feature	Free	Starter	Professional	Enterprise
Interactive dashboard that provides continuously updated data for category, traffic, customer satisfaction, win-loss, and pricing sourced from G2.

Buyer Intent Expand

Feature	Free	Starter	Professional	Enterprise
Collect and activate buyer intent data from G2 Profile, Category, Comparison, and Competitor traffic. View a list of current partner integrations.			Add-on	Add-on
ABM Integrations: Action on buyer intent data across Marketing & Sales GTM, including campaigns, prospecting & ad channels. View a list of current partner integrations.			Add-on	Add-on

G2 Content Expand

Feature	Free	Starter	Professional	Enterprise
License content and social assets with rights to G2 Report metrics.			Add-on	Add-on

Data Analytics Expand

Feature	Free	Starter	Professional	Enterprise
Profile Traffic, Time on Page, Clicks: Access profile performance analytics over time and against your competitors.
Executive Summary: Track key metrics and performance across a vendor’s entire portfolio.
Review Activity: Monitor and analyze G2 Review performance, decay, and approval statuses.
Competitor Review Trends, User Satisfaction, Estimated Search Volume: Understand your performance on G2 by reporting the key factors influencing your product’s G2 Score alongside the same data for up to five of your competitors.

G2 Advertising Expand

Feature	Free	Starter	Professional	Enterprise
Sponsored Ads (G2 Clicks): Add a CTA button to your profile and get limited ad rotation on Category, Competitor, Alternatives pages.	PPC	PPC	PPC	PPC
Sponsored Ad Buyouts (Paid Promotions): Quarterly or annual ad buyouts, limited to 3 spots per placement.			Pay per spot	Pay per spot

Account Settings Expand

Feature	Free	Starter	Professional	Enterprise
User Seats: Access to my.G2 for admins. Note, limits are set at the vendor level by the highest package upgraded (e.g. 1+ profile on Enterprise enables unlimited admin across all profiles, 1+ profile on Professional enables 10 total admins for the vendor otherwise 3 total admins max).	3	3	10	Unlimited
User Permissions: Manage user access across your organization and customize roles and permissions ensuring streamlined operations on the G2 platform.
My.G2 Notifications: Opt into notifications for review insights, gift card low balance, report and grid notifications.
SSO: Provision my.G2 admin access using your identity and access management (IAM) platform.

Professional Services Expand

Feature	Free	Starter	Professional	Enterprise
Review Managed Services: Engage G2 services to fully manage review outreach across multiple channels.			Add-on	Add-on
Review Booth: Activate review collection at events.			Add-on	Add-on

Support

Feature	Free	Starter	Professional	Enterprise
Chat
Priority Support (Scaled Success): Receive scaled CSM support for customers on G2 Brand packages. Gain access to elevated scaled CSM support based on an increased ACV (through High ACV scaled CS) or adding Buyer Intent (for dedicated CSM).
Assigned Account Manager: Build your G2 relationship with a dedicated AM.

Brian Halligan

Co-founder,  Executive Chairperson

People trust their peers. In today’s day and age, you create that trust through things like G2 and happy customers.

Brian Halligan

Co-founder,  Executive Chairperson

Read now

G2 Pricing & Packaging FAQs.

G2 Solutions can be configured based on your goals for every product in your portfolio. Packages are strategically built for maximum value and big growth.

What’s included in the Free G2 Profile?

Unpaid access to G2 provides you with a basic profile, basic review collection and access to a ‘Users Love Us’ Badge when the badge is earned after collecting 20 reviews with an average rating of 4.0 stars and republication requirements and Content and Data Usage Guidelines are met.

Claim Your Profile Now

Do I have to pay to be on a G2 Grid^Ⓡ?

No way. G2 is not a pay-to-play ranking system. We have a transparent methodology that shares more about our Grids^Ⓡ and rankings. Should you want to license G2 content and social assets with rights to G2 Report metrics, those can be purchased in the G2 Demand Content Add-On. Our team can help you map the right G2 Brand packages and Add-Ons to meet your needs.

How can I learn more about who’s looking at my G2 Profiles?

The G2 Demand Buyer Intent Add-On offers detailed activity data across your profile, category, competitors and more. Accelerate and optimize your pipeline with full funnel buyer intent signals only available from G2. These unique signals complement existing account based marketing, demand generation, and pipeline conversion efforts with direct insight into compelling buyer signals across the G2 platform.

For customers on the G2 Brand Professional and G2 Brand Enterprise packages, Profile Visitor Data also provides you with initial insight into who’s looking at your Profile Pages.

How can I use my earned badges or reviews?

Report-Based, Milestone and Annual Badges are available to customers on paid G2 Brand packages (G2 Brand Starter, G2 Brand Professional, G2 Brand Enterprise packages) for use in sales and marketing materials, provided that republication requirements and Content and Data Usage Guidelines are met. Review Collection API and Integrations are also available to customers on paid G2 Brand packages to showcase reviews in promotional materials and collect new reviews in go-to-market applications.View the list of current partner integrations.

What perks do G2 customers get?

At G2, we’re all about setting you up for success. By partnering with G2, you have access to our world class support team and success management. With customer first education, you’ll never stop learning the ins and outs and best practices of G2 with G2 University courses and special access to live Office Hour Training Sessions for all new and existing customers. And better yet, your reviews are automatically syndicated across leading software marketplaces like AWS, meaning more visibility to you!

How can I get more information about the right G2 Package and Add-Ons to meet my business needs?

We’re here to help you make the perfect choice to meet your needs. Contact Sales.

Find the perfect plan for your goals.

G2 Solutions sets your foundation for success.

Free

It starts with a profile.

Starter

Everything in Free, plus:

Professional

Everything in Starter, plus:

Enterprise

Everything in Professional, plus:

Add-ons

G2 Demand

G2 Content Subscription

G2 Demand

G2 Buyer Intent

G2 Ads

G2 Clicks

G2 Ads

G2 Ads Paid Promotions

G2 Data

G2 Data Solutions

Compare plans in detail.

The world’s leading tech companies use G2.

Brian Halligan

People trust their peers. In today’s day and age, you create that trust through things like G2 and happy customers.

G2 Pricing & Packaging FAQs.

We’ll help you make the perfect choice.