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Marketing Solutions
Products
- Profiles
  Build your brand and capture demand.
- Buyer Intent
  Find customers primed to purchase.
- Reviews
  Get feedback and inspire buyer confidence.
- Content Marketing Subscription
  Drive demand with licensed G2 Reports.
- Market Intelligence
  Make data-driven decisions with insider intel.
Solutions
Get Started with G2
- Create a Profile
  List your product or service on G2 and get your name in front of millions.
- Claim Your Profile
  Take control of your company’s profile to start building brand and demand.
Integrations
By Objectives
- Optimize ABM
  Define audiences and target key accounts.
- Harness Sales Intelligence
  Find decision makers who are ready to buy.
- Identify Market Demand
  Find customers looking at you and your competitors.
- Engage Customers
  Connect with customers when they interact with your product.
- Build Pipeline
  Make it easier for prospects to find you outside G2.
- See all integrations
By Integration Type
Partner with G2
Join the thousands of vendors who work with G2 and enhance your strategies in a snap. Learn more
Customer Stories
Customer Stories
- ZoomInfo
  Pipeline generation, buyer intent, integration
- Salesloft
  Pipeline generation, review generation, content production
- Read all customer stories
Our Customers Inspire Us
G2 Marketing Solutions Reviews
Resources
Learn G2
- Resource Hub
  Our collection of content so you can thrive on G2.
- G2 University
  On-demand certs for marketing and sales.
- Webinars
  Learn from the experts. Sell more, grow more.
- Learn Hub
  Keep a finger on the tech pulse.
Research
- Research Hub
  Content you need to make better technology decisions.
- Our Analysts
  Over 30 analysts across industries and sectors.
- Research Insights
  From cloud, ERP, HR, AI, and more.
- Our Reports
  Info to solve your real-world business problems.
- Research Methodology
  A robust method to bring transparency to B2B buying.
- Documentation
  Browse G2 product documentation, tutorials, and latest releases.
Download latest reports
- 2024 Software Buyer Behavior Report
  Navigate a new software buying reality.
- G2 Grid & Index Reports
  Discover high performing and top software across G2 cateogries.
- 2024 Trends
  G2 analysts lay out the industry trends you need to know to ride change to growth.
- See all reports
Pricing

Company
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- Careers
  Find your next career peak with us.
- Our Commitments
  We’re creating a place where every you can be you.
- Life @ G2
  Read how our values come together at work.
- Locations
  Work in personalized and flexible ways.
- Teams
  Join a team where growth happens together.
Connect with us
- Contact Sales
  Have your sales questions answered.
- Troubleshoot Your G2 Profile
  Commonly asked questions and answers get you on your way fast.
- Create a Profile
  Set up your profile and put yourself in front of millions.
- More ways to connect
Get Started
- Create a Profile
  Set up your profile and put yourself in front of millions.
- Success with G2
  Take your brand up-and-to-the-right in record time.
- Claim Your Profile
  Generate brand awareness and capture demand.

Request a demo

Your G2 journey begins with Core.

Set the foundation for your success then choose the modules you need to succeed.

Core

Earn more exposure, share your story, & connect with buyers.

A strong profile is the foundation for your success. That’s why we require all customers to activate Core.

Drive highly qualified traffic to your website with a G2 Profile.
Customize your profile to showcase your brand and stand out from the competition.
Engage prospects with CTAs, content, and exclusive deals.

Elevate your reputation with a consistent flow of authentic customer reviews that build buyer confidence.

Access review campaign tools, integrations, and services to increase review volume and frequency.
Share and embed quotes and reviews. Remove the back and forth between reference requests.
Tailor review collection to align with your needs using custom questions and exportable data.

Accelerate and optimize your pipeline with low-funnel intent signals that reveal in-market buyers.

Target accounts most likely to convert. Increase MQLs and reduce acquisition costs.
Accelerate sales cycles and increase win rates.
Combat churn and identify upsell opportunities with intel from buyers engaging with your competitors or category.

Convert more leads with licensed G2 Reports and Grids^Ⓡ powered by trusted reviews.

Third party reports serve as ready-to-promote assets usable across channels.
Show customers social proof and lock in the win with voice-of-the-customer content across your sales cycle.
Demonstrate credibility by becoming a category leader. Promote your accolades, outclass the competition.

Improve your go-to-market with deeper product insights and unmatched competitive intelligence.

Craft a data-driven growth strategy using millions of G2 data points on your product and category.
Uncover competitive intel and trend data to win more deals.
Access an always-on feed of voice- of-the- customer inputs to build better products.

Core

Earn more exposure, share your story, & connect with buyers.

A strong profile is the foundation for your success. That’s why we require all customers to activate Core.

Drive highly qualified traffic to your website with a G2 Profile.
Customize your profile to showcase your brand and stand out from the competition.
Engage prospects with CTAs, content, and exclusive deals.

Review Growth

Elevate your reputation with a consistent flow of authentic customer reviews that build buyer confidence.

Access review campaign tools, integrations, and services to increase review volume and frequency.
Share and embed quotes and reviews. Remove the back and forth between reference requests.
Tailor review collection to align with your needs using custom questions and exportable data.

Buyer Intent

Accelerate and optimize your pipeline with low-funnel intent signals that reveal in-market buyers.

Target accounts most likely to convert. Increase MQLs and reduce acquisition costs.
Accelerate sales cycles and increase win rates.
Combat churn and identify upsell opportunities with intel from buyers engaging with your competitors or category.

Content Subscription

Convert more leads with licensed G2 Reports and Grids^Ⓡ powered by trusted reviews.

Third party reports serve as ready-to-promote assets usable across channels.
Show customers social proof and lock in the win with voice-of-the-customer content across your sales cycle.
Demonstrate credibility by becoming a category leader. Promote your accolades, outclass the competition.

Market Intelligence

Improve your go-to-market with deeper product insights and unmatched competitive intelligence.

Craft a data-driven growth strategy using millions of G2 data points on your product and category.
Uncover competitive intel and trend data to win more deals.
Access an always-on feed of voice- of-the- customer inputs to build better products.

Speak to sales Download pricing guide

Access to your basic G2 Profile will always be free. Learn more about our free plan.

G2 Marketing Solutions can be configured based on your goals for every product in your portfolio. Packages are strategically built for maximum value and big growth—and you can mix and match for the perfect solution.

The buyer bullseye.

Identify companies in an active buying cycle for your product or category, so you can target them in your marketing and sales outreach. Add high-converting G2 content to create buyer confidence and close more deals.

The ultimate G2 combo.

Our entire suite of Marketing Solutions tools work together to help you lead with voice-of-the-customer content, identify in-market buyers, and harness the power of G2's data on your product, category, and competition.

The customer voice collector.

There’s no better way to innovate than by listening to what your customers want. G2 provides a source of always-on inspiration to inform a winning roadmap.

The review engine.

Get found on the marketplace and grow your category leadership with an optimized G2 Profile and a steady flow of fresh reviews. Then climb that Grid and show off your badges.

Core

Review Growth

Content Subscription

Market Intelligence

Buyer Intent

Brian Halligan

Co-founder,  
Executive Chairperson

People trust their peers. In today’s day and age, you create that trust through things like G2 and happy customers.

Brian Halligan

Co-founder,  
Executive Chairperson

Read now

G2 Pricing & Packaging FAQs.

Why do all packages include Core?

Core ensures your product makes a great impression on our million annual G2 visitors. A strong product profile on G2 is the foundation for your success, no matter what goals you’re working toward. With Core you can customize the look of your G2 Profile to represent your brand, provide lots more information for active shoppers on researching on G2, and activate ways to connect with buyers, like CTAs, downloadable content, and website links.

What’s included in the free plan?

G2 is the place to go for software, so it’s important that all software and services are available to buyers on the marketplace. That’s why you can always showcase your product at no cost. The Free plan includes basic profile customizations, badge sharing functionality, and ability to collect reviews. When it’s time to connect with your buyers, take your profile to the next level and unlock Core.

Claim Your Profile Now

Do I have to pay to be on a G2 Grid^Ⓡ?

No way. G2 is not a pay-to-play ranking system. We have a transparent methodology that shares more about our Grids^Ⓡ and rankings. Ready for more than a free profile? When you work with G2 to power marketing and sales success, you unlock tools to help you collect more reviews, get the most out of your profiles, identify in-market accounts, and promote your rankings. Plus, our team can help you craft a successful strategy.

How can I learn more about who’s looking at my product on G2?

All Marketing Solutions customers get access to basic profile analytics, but if you want to uncover the actual companies looking at your profile, category, or competitors, you’ll want Buyer Intent data. G2 Buyer Intent reveals companies actively shopping on G2 and gives you insight into their purchasing signals. Buying stage data, combined with rich firmographics and technographics, help you target the accounts that are primed to purchase and craft the perfect pitch.

How can I use my earned badges or reviews?

We’re so glad you’re off to a great start earning badges and reviews on G2! Our customers have found that integrating voice of the customer content at all stages of their sales cycles helps create confidence and close more deals. All companies represented on G2 can use badges and reviews in accordance with our Content Usage policy, which typically includes linking back to G2. We also offer content licensing if you’d like showcase more detailed stats about your G2 Grid performance or use our reports as lead generation content.

What perks do G2 customers get?

At G2, we’re all about setting you up for success. By partnering with G2, you have access to our world class support team and success management. With customer first education, you’ll never stop learning the ins and outs and best practices of G2 with G2 University courses and special access to live Office Hour Training Sessions for all new and existing customers. And better yet, your reviews are automatically syndicated across leading software marketplaces like AWS, meaning more visibility to you!

Why don’t I see my G2 plan on this page?

We recently updated our packaging to offer more flexible options based on your growth goals. Depending on when you became a client and the specific needs of your business, you may still be on one of our legacy packages. Your account team will be happy to talk to you about your options.

Find the perfect plan for your goals.

Your G2 journey begins with Core.