Your G2 journey begins with Core.
Then choose the modules you need to succeed.
Earn more exposure, share your story, & connect with buyers.
A strong profile is the foundation for your success. That’s why we require all customers to activate Core.
- Drive highly qualified traffic to your website with a G2 Profile.
- Customize your profile to showcase your brand and stand out from the competition.
- Engage prospects with CTAs, content, and exclusive deals.
Elevate your reputation with a consistent flow of authentic customer reviews that build buyer confidence.
- Access review campaign tools, integrations, and services to increase review volume and frequency.
- Share and embed quotes and reviews. Remove the back and forth between reference requests.
- Tailor review collection to align with your needs using custom questions and exportable data.
Accelerate and optimize your pipeline with low-funnel intent signals that reveal in-market buyers.
- Target accounts most likely to convert. Increase MQLs and reduce acquisition costs.
- Accelerate sales cycles and increase win rates.
- Combat churn and identify upsell opportunities with intel from buyers engaging with your competitors or category.
Convert more leads with licensed G2 Reports and GridsⓇ powered by trusted reviews.
- Third party reports serve as ready-to-promote assets usable across channels.
- Show customers social proof and lock in the win with voice-of-the-customer content across your sales cycle.
- Demonstrate credibility by becoming a category leader. Promote your accolades, outclass the competition.
Improve your go-to-market with deeper product insights and unmatched competitive intelligence.
- Craft a data-driven growth strategy using millions of G2 data points on your product and category.
- Uncover competitive intel and trend data to win more deals.
- Access an always-on feed of voice- of-the- customer inputs to build better products.
Access to your basic G2 Profile will always be free. Learn more about our free plan.
Customized packages built to drive your business.
Speak with salesG2 Marketing Solutions can be configured based on your goals for every product in your portfolio. Packages are strategically built for maximum value and big growth—and you can mix and match for the perfect solution.
The buyer bullseye.
Identify companies in an active buying cycle for your product or category, so you can target them in your marketing and sales outreach. Add high-converting G2 content to create buyer confidence and close more deals.
The ultimate G2 combo.
Our entire suite of Marketing Solutions tools work together to help you lead with voice-of-the-customer content, identify in-market buyers, and harness the power of G2's data on your product, category, and competition.
The customer voice collector.
There’s no better way to innovate than by listening to what your customers want. G2 provides a source of always-on inspiration to inform a winning roadmap.
The review engine.
Get found on the marketplace and grow your category leadership with an optimized G2 Profile and a steady flow of fresh reviews. Then climb that Grid and show off your badges.
Core
Review Growth
Content Subscription
Market Intelligence
Buyer Intent
The world’s leading tech companies use G2.
People trust their peers. In today’s day and age, you create that trust through things like G2 and happy customers.
