Find the right plan.

No matter your sales and marketing objectives, G2 has a plan for you.

Speak to sales

Free

Establish Your Brand

Grow your brand in the marketplace where over 60M+ annual buyers research software.

Essential

Build Your Reputation

Differentiate your profile, drive high intent traffic to your site, and engage in customer marketing.

Pro

Reach Your Active Buyers

Leverage buyer intent signals to focus marketing and sales efforts on active buyers with your profile.

Best Value

Power

Target All In-Market Buyers

Supercharge your pipeline with the most comprehensive buyer intent signals to your profile, your category, sub-categories, and competitive insights to increase market presence and maximize the volume of in-market buyers to engage.

  • Includes basic G2 profile abilities, a beginner review collection page, access to earned badges, and monthly demand capabilities

Includes everything in Free, plus:

  • Advanced G2 profile customization to control your brand presence and reputation
  • Add CTAs to your business profile to drive demo requests and content downloads
  • Proven UGC generation strategies and tools to collect more reviews
  • Review promotion features to begin amplifying your customer voice content
  • Advanced analytics to track prospects
  • Unlimited access to demand capture tools to start engaging with in-market buyers

Includes everything in Essential, plus:

  • Create and display Sponsored Content for your brand to highlight your differentiators
  • Leverage Sponsored Content signals to assess who is viewing a competitor’s profile
  • Focus on active buyers viewing your brand with buyer intent signals
  • Notification tools to get intent data in the hands of your reps so they can take immediate action on warm prospects
  • Amplify the voice of the customer with advanced review display and distribution tools such as identifying references and utilizing crowd quotes

Includes everything in Pro, plus:

  • Category-wide buyer intent signal access for a complete view of in-market buyers
  • Competitive comparison signals to enhance your marketing campaigns and arm your reps when they’re prospecting, closing, and retaining
  • Insights into market buyers who are not engaging directly with your brand
  • Access comprehensive buyer intent signals including visits to your profile, competitors’ profiles, categories, and sub-categories

Establish Your Brand

Grow your brand in the marketplace where over 60M+ annual buyers research software.

  • Includes basic G2 profile abilities, a beginner review collection page, access to earned badges, and monthly demand capabilities

Profile Admins

2

Profile Content

Add Product Info
Add Product Features
Add Pricing Details
Add Screenshots
Add Banner Image
Add Banner Video
Add Gated Content
Access Traffic Analytics
Access Competitor Analytics (up to 3)
Category-Wide Sponsored Content

Review Generation

Review Gathering Landing Page
G2 Managed Review Campaign w/Gift Cards
One (1) Video Review (does not include link/license to repurpose)
Virtual Review Booth (1 per client for event with over 1,000 attendees)

G2 Badge/Awards Syndication

Use Awarded Badges (earned based on customer reviews)

Review Syndication

Use Review & Grid Widgets
Build Customer Reference Pages
Identify References from Reviews
Review Data Export (for internal use)
Crowd Quotes - Share & Embed Key Review Quotes

Demand Capture

Get leads in real-time via webhooks
Unlimited Leads 4 Leads Per Month (software) 1 Per Month (service)
Unlimited Clicks
Track prospects visiting both your website and ours
Customize Your Lead Form

Buyer Intent

Profile Page Visitor Data
Sponsored Content Visitor Data
Receive Email Notifications
CRM/MA Integrations
Connector App (addt'l fees)
Category Page Visitor Data
Alternatives Page Visitor Data
Comparison Page Visitor Data

Integration Hub

Access to the Integration Hub

Build Your Reputation

Differentiate your profile, drive high intent traffic to your site, and engage in customer marketing.

Includes everything in Free, plus:

  • Advanced G2 profile customization to control your brand presence and reputation
  • Add CTAs to your business profile to drive demo requests and content downloads
  • Proven UGC generation strategies and tools to collect more reviews
  • Review promotion features to begin amplifying your customer voice content
  • Advanced analytics to track prospects
  • Unlimited access to demand capture tools to start engaging with in-market buyers

Profile Admins

Unlimited

Profile Content

Add Product Info
Add Product Features
Add Pricing Details
Add Screenshots
Add Banner Image
Add Banner Video
Add Gated Content
Access Traffic Analytics
Access Competitor Analytics (up to 3)
Category-Wide Sponsored Content

Review Generation

Review Gathering Landing Page
G2 Managed Review Campaign w/Gift Cards $500
One (1) Video Review (does not include link/license to repurpose)
Virtual Review Booth (1 per client for event with over 1,000 attendees)

G2 Badge/Awards Syndication

Use Awarded Badges (earned based on customer reviews)

Review Syndication

Use Review & Grid Widgets
Build Customer Reference Pages
Identify References from Reviews
Review Data Export (for internal use)
Crowd Quotes - Share & Embed Key Review Quotes

Demand Capture

Get leads in real-time via webhooks
Unlimited Leads
Unlimited Clicks
Track prospects visiting both your website and ours
Customize Your Lead Form

Buyer Intent

Profile Page Visitor Data
Sponsored Content Visitor Data
Receive Email Notifications
CRM/MA Integrations
Connector App (addt'l fees)
Category Page Visitor Data
Alternatives Page Visitor Data
Comparison Page Visitor Data

Integration Hub

Access to the Integration Hub

Reach Your Active Buyers

Leverage buyer intent signals to focus marketing and sales efforts on active buyers with your profile.

Includes everything in Essential, plus:

  • Create and display Sponsored Content for your brand to highlight your differentiators
  • Leverage Sponsored Content signals to assess who is viewing a competitor’s profile
  • Focus on active buyers viewing your brand with buyer intent signals
  • Notification tools to get intent data in the hands of your reps so they can take immediate action on warm prospects
  • Amplify the voice of the customer with advanced review display and distribution tools such as identifying references and utilizing crowd quotes

Profile Admins

Unlimited

Profile Content

Add Product Info
Add Product Features
Add Pricing Details
Add Screenshots
Add Banner Image
Add Banner Video
Add Gated Content
Access Traffic Analytics
Access Competitor Analytics (up to 3)
Category-Wide Sponsored Content

Review Generation

Review Gathering Landing Page
G2 Managed Review Campaign w/Gift Cards $500
One (1) Video Review (does not include link/license to repurpose)
Virtual Review Booth (1 per client for event with over 1,000 attendees)

G2 Badge/Awards Syndication

Use Awarded Badges (earned based on customer reviews)

Review Syndication

Use Review & Grid Widgets
Build Customer Reference Pages
Identify References from Reviews
Review Data Export (for internal use)
Crowd Quotes - Share & Embed Key Review Quotes

Demand Capture

Get leads in real-time via webhooks
Unlimited Leads
Unlimited Clicks
Track prospects visiting both your website and ours
Customize Your Lead Form

Buyer Intent

Profile Page Visitor Data
Sponsored Content Visitor Data
Receive Email Notifications
CRM/MA Integrations
Connector App (addt'l fees)
Category Page Visitor Data
Alternatives Page Visitor Data
Comparison Page Visitor Data

Integration Hub

Access to the Integration Hub
* Best Value

Target All In-Market Buyers

Supercharge your pipeline with the most comprehensive buyer intent signals to your profile, your category, sub-categories, and competitive insights to increase market presence and maximize the volume of in-market buyers to engage.

Includes everything in Pro, plus:

  • Category-wide buyer intent signal access for a complete view of in-market buyers
  • Competitive comparison signals to enhance your marketing campaigns and arm your reps when they’re prospecting, closing, and retaining
  • Insights into market buyers who are not engaging directly with your brand
  • Access comprehensive buyer intent signals including visits to your profile, competitors’ profiles, categories, and sub-categories

Profile Admins

Unlimited

Profile Content

Add Product Info
Add Product Features
Add Pricing Details
Add Screenshots
Add Banner Image
Add Banner Video
Add Gated Content
Access Traffic Analytics
Access Competitor Analytics (up to 3)
Category-Wide Sponsored Content

Review Generation

Review Gathering Landing Page
G2 Managed Review Campaign w/Gift Cards $1000
One (1) Video Review (does not include link/license to repurpose)
Virtual Review Booth (1 per client for event with over 1,000 attendees)

G2 Badge/Awards Syndication

Use Awarded Badges (earned based on customer reviews)

Review Syndication

Use Review & Grid Widgets
Build Customer Reference Pages
Identify References from Reviews
Review Data Export (for internal use)
Crowd Quotes - Share & Embed Key Review Quotes

Demand Capture

Get leads in real-time via webhooks
Unlimited Leads
Unlimited Clicks
Track prospects visiting both your website and ours
Customize Your Lead Form

Buyer Intent

Profile Page Visitor Data
Sponsored Content Visitor Data
Receive Email Notifications
CRM/MA Integrations
Connector App (addt'l fees)
Category Page Visitor Data
Alternatives Page Visitor Data
Comparison Page Visitor Data

Integration Hub

Access to the Integration Hub

Compare each of our account tiers.

A full breakdown and comparison of each plan to help you find the right fit.

Free Essential Pro Power

Profile Admins

2 Unlimited Unlimited Unlimited

Profile Content

Add Product Info
Add Product Features
Add Pricing Details
Add Screenshots
Add Banner Image
Add Banner Video
Add Gated Content
Access Traffic Analytics
Access Competitor Analytics (up to 3)
Category-Wide Sponsored Content

Review Generation

Review Gathering Landing Page
G2 Managed Review Campaign w/Gift Cards $500 $500 $1000
One (1) Video Review (does not include link/license to repurpose)
Virtual Review Booth (1 per client for event with over 1,000 attendees)

G2 Badge/Awards Syndication

Use Awarded Badges (earned based on customer reviews)

Review Syndication

Use Review & Grid Widgets
Build Customer Reference Pages
Identify References from Reviews
Review Data Export (for internal use)
Crowd Quotes - Share & Embed Key Review Quotes

Demand Capture

Get leads in real-time via webhooks
Unlimited Leads 4 Leads Per Month (software) 1 Per Month (service)
Unlimited Clicks
Track prospects visiting both your website and ours
Customize Your Lead Form

Buyer Intent

Profile Page Visitor Data
Sponsored Content Visitor Data
Receive Email Notifications
CRM/MA Integrations
Connector App (addt'l fees)
Category Page Visitor Data
Alternatives Page Visitor Data
Comparison Page Visitor Data

Integration Hub

Access to the Integration Hub

We’ll help you make a perfect choice.