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Own the next era of brand discovery.


Prompts are replacing searches. Answers are replacing ads. With 6M+ reviews and 200M+ buyers, the G2 ecosystem has the authentic voices AI trusts most, landing your brand in every moment that counts.

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AI visibility starts with customer voice.

Medal

Earn trust with authentic reviews.

87% of buyers say AI search has changed how they research. G2 reviews give your brand the credibility AI engines — and buyers — trust most.

G2 AI

Show up in AI and LLM search.

Half of buyers now start research with AI chat, and the answers are twice as influential as salespeople. Every G2 marketplace brings your brand into those answers.

Qualify

Tell the right story at the right time.

Spot the signal, act on it fast, and connect with the right buyers in the moments that decide the deal with G2 Buyer Intent, G2 Verified Leads, and G2 Advertising.

Learn more about how AI is reshaping everything from discovery to decision in the G2 2026 Buyer Behavior Report.

Get the report
Two illustrated people look out over the clouds into the future.


More buyers. 
More reviews. 
More engagement.



G2 marketplaces are the #1 destination for buyers among B2B review sites. We’re talking millions more buyers each month, all looking to discover their next favorite product.

100%

100% of the Fortune 500
businesses use G2

6x

6x more monthly visitors than
other B2B review sites

200M+

Buyers a year across the G2
ecosystem

Find your next best customer.

A suite of tools designed for growth. Get noticed and build trust. Find buyers primed to purchase. Market with intent and relevancy. And sell more software.

Boost confidence and conversions.

Get on their short list.

Claim your profile and ensure your product or service gets in front of the millions of buyers using G2 marketplaces to make their next purchasing decision.

G2 Profiles

Build buyer confidence.

Use authentic customer reviews to showcase the value you deliver, plus gain recognition on the G2 Grid and across G2 marketplaces.

G2 Reviews

Fill your pipeline.

Run ads in the channels where buyers research software, across G2 properties.

G2 Advertising

Accelerate Sales Opportunities.

Turn buyer interest into real sales opportunities with BANT-qualified leads, vetted by software experts across G2 marketplaces.

Verified Leads
Excellent And Effortless

Connect with active buyers.

Uncover who’s in market.

Discover buyers actively shopping for a solution like yours so you can connect with them at the perfect moment.

G2 Buyer Intent

Action on intent anywhere.

Put intent data to work in marketing and sales outreach by activating G2 data in your favorite platforms.

G2 Buyer Intent integrations

Metadata Activates G2 Buyer Intent and Lowers CPL by 42%.

Read the story
Buyer Intent
 

Drive efficient growth.

Improve close rates with trusted content.

Drive demand and speed up sale cycles using trusted voice-of-the-customer content backed by the G2 brand.

G2 Content Marketing Subscription

Craft smarter go-to-market strategies. 

Discover unmatched insights on your category, product, and competitors.

G2 Market Intelligence
Hyvera
 

“Advocacy is modern SEO - it defines how AI sees your brand. G2 gives us the platform to turn that advocacy into real visibility where it matters.”

Evan Reiss

VP, Head of Marketing

Read the story

We’re on standby, ready to help you find your next best customer.

AI-Visibility-dashboard

Wait, don’t guess.

What does AI say about you?

Most brands are blind to their AI recommendation footprint. Grab your live AI visibility snapshot to see your real-time citation share.

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