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Reach more buyers.

G2 Marketing Solutions is your door to the more than 90M people researching, comparing, and buying software on G2 every year. For 10 years and 2 million reviews, software vendors have trusted G2 to build credibility and power their pipeline.

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Grow alongside the brightest in B2B software.

86% of software buyers use peer review sites when buying software.

G2 Buyer Behavior Report 2022


More buyers. 
More reviews. 
More engagement.

G2 is the #1 destination for buyers among other B2B review sites. We’re talking millions more buyers each month – all looking to discover their next favorite product.

100%

100% of the Fortune 500
businesses use G2

6x

6x more monthly visitors than
other B2B review sites

$950k

$950K in charitable
donations through G2 Gives

Make more possible.

A suite of tools designed for growth. Get noticed and build trust. Find buyers primed to purchase. Market with intent and relevancy. And sell more software.

Boost confidence and conversions.

Get on their short list.

Claim your profile and ensure your product or service is seen by the millions of buyers who are using G2 to make their next purchasing decision.

G2 Profiles

Build buyer confidence.

Use authentic customer reviews to showcase the value you deliver, plus gain recognition on the G2 Grid.

G2 Reviews

Connect with active buyers.

Uncover who’s in market.

Discover buyers actively shopping for a solution like yours so you can connect with them at the perfect moment.

G2 Buyer Intent

Action on intent anywhere.

Put intent data to work in marketing and sales outreach by activating G2 data in your favorite platforms.

G2 Buyer Intent integrations

Metadata Activates G2 Buyer Intent and Lowers CPL by 42% Read the story.

Read the story

Drive efficient growth.

Improve close rates with trusted content.

Drive demand and speed up sale cycles using trusted voice-of-the-customer content backed by the G2 brand.

G2 Content Marketing Subscription

Craft smarter go-to-market strategies. 

Discover unmatched insights on your category, product, and competitors.

G2 Market Intelligence