G2 MCP: Buyer signals for AI workflows

Claude + G2 MCP

Connected to G2 Buyer Intent API

Welcome to G2 MCP Demo

Select a prompt below to see how Claude leverages G2's buyer intent data through the Model Context Protocol.

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Available across your AI stack.

Direct access (beta)

Get MCP-powered insights — G2 Buyer Intent, verified reviews, market intelligence, and competitive insights — directly in my.G2, no external AI tools needed.

Claude

Ask questions about buyer activity, competitive positioning, market presence, and review sentiment directly in Claude, and take action in real time.

ChatGPT

Research and compare software options using verified G2 reviews and product data inside ChatGPT. Also access buyer intent and market intelligence insights for product and competitor research.

AirOps

Power AI search and SEO workflows with data buyers trust. Ground your content in real customer voice by connecting G2 reviews and buyer insights to AirOps.

Gong

Connect G2 Buyer Intent and verified customer voice to Gong to see which accounts are researching and bring real buyer context into every conversation.

HubSpot

Fuel HubSpot’s Breeze Agents with G2 Buyer Intent and verified customer voice data. Know which prospects are researching and act on signals without leaving HubSpot.

Profound

Understand AI visibility, identify market opportunities, and create content grounded in real buyer behavior by connecting G2 Buyer Intent, reviews, and competitive insights to Profound.

Get access to G2’s MCP.

Already a G2 customer? Your access to MCP is based on your current subscription. Connect your tools and start using your G2 data in your AI workflows today.

Want in? Tell us how you want to use it and we’ll get you started.

G2 MCP FAQs

What does G2 MCP help teams do?

G2 MCP helps teams act faster and smarter with always-on access to market and customer insights. It enables sharper messaging, more confident strategy, and stronger deal execution by revealing how buyers evaluate solutions and how market dynamics shift over time.

Think of it as the ability to "chat with G2 data."

G2 MCP enables easy access to:

Buyer Intent Signals: Companies showing interest in your product, competitors they're researching, comparison pages visited, and intent scores (0-100 scale)
Product Reviews: Verified reviews with ratings, feedback, feature assessments, switching patterns, and company segment data
Product Catalog: Product metadata including names, descriptions, ratings, review counts, vendor info, and category memberships
Category Taxonomy: Category hierarchy (e.g., CRM Software > SalesForce Automation), descriptions, and product mappings
Market Intelligence: Product satisfaction data, including NPS and key experience drivers, competitive comparisons, pricing and contracting insights, and win and loss intelligence across your category

Where is the G2 MCP available?

The G2 MCP is available across supported AI chat interfaces, including direct access (beta) in my.G2.

Supported AI Chat Interfaces:

Claude
ChatGPT

Supported Partner Interfaces”

AirOps
Gong
Hubspot
Profound

Who is MCP for?

MCP is for anyone! The data returned is limited by your current G2 subscription.

Marketing & PMM → messaging, campaigns, positioning
Sales & RevOps → account prioritization, outreach
Product teams → roadmap insights, feedback
Executives → quick market insights

What makes G2 MCP different?

First-party buyer intent data
Verified reviews (real customer voice)
Real-time insights
Combines intent + sentiment + competitive data

Do users need technical skills?

No. If you can write a question, you can use MCP.

No SQL, dashboards, or technical setup required.

The buyer signals you need. Now directly in your AI workflows.

From insight to action, faster.