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G2U Edge

G2U Edge brings you revenue & pipeline strategies shared by our resident experts. Whether you're new to G2 or a power user of our G2 Marketing Solutions, G2U Edge is a great way to learn how to power your marketing strategy with G2.

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Ross Briggs

Vice President of Buyer Experience

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Tracey Landstrom

Director of Customer Success

On-Demand

Mini Masterclass: Reviews for the AI Buyer Era

Fresh findings from the 2025 G2 Buyer Behavior Report, explain why recent reviews matter most, and how you can make review collection easier for your team and your customers.

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Popular Content

Coming soon

June 27 @ 1pm ET

3 Ways to Use G2 to Get a Leg Up on Your Competitors

Get ready to crush the competition. Learn how to leverage customer voice and G2 data to craft impactful messaging. We’ll cover Compare Reports, intent signals, and understanding your market standing to jump ahead.
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Webinar

Mini Masterclass: Reviews for the AI Buyer Era

Fresh findings from the 2025 G2 Buyer Behavior Report, why recent reviews matter most, and how you...
On-Demand

Profile to Pipeline: Turn Your G2 Profile Into a Demand Driver

You’ve got a great story — let your G2 profile tell it.
On-Demand

Mastering Review Generation: From Strategies to Certification

In our latest What’s New at G2, we highlighted key innovations that bridge the gap of G2 Reviews &...
On-Demand

Better social content started with a review.

See how you can maximize your G2 Content Subscription investment. Watch Allie Leddon from Base5...
On-Demand

Making the Most Out of Every Review

Big news: G2 Office Hours just got a fresh coat of paint and a new name. Welcome to G2U Edge!
On-Demand

Replay Ready: Churn No More, Keep (and Grow!) Your Customers

We’re serving up a crowd-fave Office Hours with can’t-miss tactics to build lasting and profitable...
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Leverage the power of the world’s largest and most trusted software marketplace to attract the right audience, convert in-market buyers, and outpace competitors—all powered by authentic reviews and actionable intent data.