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G2U Edge

G2U Edge brings you insider strategies from G2’s own experts who are shaping the solutions you use every day. Discover how to fuel demand, capture buyer attention, and prove ROI, whether you’re new to G2 or a power user.

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June 27 @ 1pm ET

3 Ways to Use G2 to Get a Leg Up on Your Competitors

Get ready to crush the competition. Learn how to leverage customer voice and G2 data to craft impactful messaging. We’ll cover Compare Reports, intent signals, and understanding your market standing to jump ahead.
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Activate Your Brand Blueprint

At our last Quarterly Innovation Event, we revealed the blueprint for building a brand that shows...
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Mini Masterclass: Reviews for the AI Buyer Era

Fresh findings from the 2025 G2 Buyer Behavior Report, why recent reviews matter most, and how you...
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Profile to Pipeline: Turn Your G2 Profile Into a Demand Driver

You’ve got a great story — let your G2 profile tell it.
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Mastering Review Generation: From Strategies to Certification

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Better social content started with a review.

See how you can maximize your G2 Content Subscription investment. Watch Allie Leddon from Base5...

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Leverage the power of the world’s largest and most trusted software marketplace to attract the right audience, convert in-market buyers, and outpace competitors—all powered by authentic reviews and actionable intent data.