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3 Ways to Use G2 to Get a Leg Up on Your Competitors

Get ready to crush the competition. Learn how to leverage customer voice and G2 data to craft impactful messaging. We’ll cover Compare Reports, intent signals, and understanding your market standing to jump ahead.

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Stand out thanks to insider knowledge and impactful messaging.


Master Compare Reports and intent signals.


Understand G2 data to assess your market standing.

Meet the speakers.


Michael Pannone

Director, Global Demand Gen at G2

Michael Pannone is G2's Director of Global Demand Generation and oversees lead generation strategies, multi-channel campaigns and messaging, digital channel performance and optimization, and paid advertising from APAC to AMER for all business segments. From brand awareness and events, to full-funnel conversion optimization and customer lifecycle marketing, Michael’s passion is connecting audiences to business outcomes and results to the bottom line. He received a Bachelor of Business Administration in both Marketing and Management from Georgia State University, and resides in Atlanta, GA. When Michael is not at work you can find him working on his hobby business, spending time with his two dogs, cooking, or doing DIY house projects.

Laura Horton

Senior Director of Product Marketing

Laura Horton is Senior Director of Product Marketing at G2. Not only does Laura’s team support G2 Market Intelligence, as Product Marketers they use it, too! Prior to joining G2, Laura held leadership roles in B2B marketing at Pardot/Salesforce and Truist.

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