G2.com hosts over 3 million verified reviews spanning 2,000+ software and services categories, making it the largest and most trusted source of data on B2B software.
Every review on G2 is verified. Every ranking is earned. This is our seasonal account of exactly how we protect it. Each season, we publish a transparent look into our moderation activity, fraud prevention outcomes, and enforcement actions.
Every brand is held to the same standard, regardless of what they spend with G2. Any attempt to inflate ratings, suppress competitor reviews, or manufacture presence in our data is a direct violation of our standards, and enforcement is immediate.
G2 operates a multi-signal fraud detection system that analyzes behavioral, identity, and content-level data across every review submission. When fraud is detected, enforcement is immediate and proportional, from review removal to full account restriction.
Every reviewer must verify their identity before writing a review. G2 accepts a LinkedIn account, a verified business email, or a personal email paired with a product screenshot. Reviews from unverified users are not accepted.
Reviews can be invited by a vendor or submitted organically. They must reflect a genuine, first-hand experience from the past two years. AI tools may assist writing only when the reviewer meets G2's identity verification standards.
Every review submitted to G2 is assessed by our automated systems, evaluated against millions of data points to detect fake or inauthentic submissions, and checked for compliance with our G2 Community Guidelines. If our systems identify suspicious characteristics or the review fails to meet our standards, it will not be published.
Submissions that clear automated checks may be evaluated further based on internal risk criteria. Reviews that meet our standards are approved and published; those that raise concerns are examined by a member of our Trust & Safety team before any decision is made. Every review that goes live has been assessed for quality and authenticity.
Published reviews are never static. The G2 community can report concerns using the "Report a Concern" button on any review. G2 investigates all fraud signals with a zero-tolerance policy for bad actors. Vendors can reply publicly, and G2 may remove or audit reviews post-publication to maintain marketplace integrity.
The reviews on G2 power real buying and go-to-market decisions. The following four principles govern every moderation and enforcement call we make.
G2 enforces Community Guidelines equally across all vendors, whether free-listed or enterprise customers. Vendor spend never influences moderation outcomes or Grid® placement.
Any verified software user may submit a review at any time. Organic and incentivized reviews are both permitted under strict validation rules to reflect the broadest possible voice of the market.
We publish seasonal moderation data so buyers, brands, and analysts can independently assess the integrity of G2's research.
Fraud detection is continuous and layered. G2 invests heavily in automated systems, manual investigation, and identity verification to protect the buyers who rely on our data.
G2 is a member of the Coalition for Trusted Reviews — alongside Amazon, Booking.com, Expedia, HolidayCheck, Trustpilot and Tripadvisor and others — working to advance best practices for review integrity across the industry.
Every review submission passes through a layered verification process. No single signal clears a review. Every submission must satisfy multiple independent checks before it influences any Grid® ranking, report, or buyer-facing score.
All reviews on G2 are held to a consistent set of community standards, not just for authenticity, but for quality and conduct. Reviews that are removed trigger a notification to the reviewer explaining the reason, and every reviewer has the right to appeal via support.g2.com. Published reviews that appear to violate guidelines can also be flagged by anyone in the G2 community using the "Report a Concern" button on the review itself. Find out more here.
Every reviewer must verify their identity before writing a review. G2 accepts a LinkedIn account, a verified business email, or a personal email paired with a product screenshot. Reviews from unverified users are not accepted.
Reviews must reflect the reviewer's own direct experience with the product within the past two years. Reviews based on someone else's experience, fabricated claims, or implausible product use are removed.
G2 may ask reviewers to provide evidence of active use, such as screenshots. Reviewers who can't provide sufficient proof may have their review removed.
Reviewers may use AI tools to help draft their review, but only if they are LinkedIn Verified, on a seller-provided list, or submitting in-app. AI cannot be used to fabricate or misrepresent experiences.
The G2 Grid®, reports, ratings, and rankings are only valuable as the data behind them. G2's Trust & Safety team works to ensure that the reviews powering our research are earned, not manufactured.
Every review you read on G2 has passed identity verification, behavioral fraud checks, and content analysis. Reports and Grid® rankings reflect real user sentiment — not marketing spend.
Review manipulation harms every vendor competing fairly. G2's enforcement ensures that your authentic user feedback is never diluted by fraudulent activity from competitors.
G2's moderation data is published seasonally. Our methodology is transparent, our rejection rates are disclosed, and our detection systems are continuously validated.
G2 maintains a zero-tolerance policy for review manipulation. Our fraud detection investment is ongoing, and our enforcement record is documented in this report each season.
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