Unlock buyer insights before your market shifts.

AI Custom Research (AICR) is G2’s premium, bespoke AI-enabled research service that captures real buyer language and turns it into prioritized, business-ready guidance you can use in messaging, product strategy, and go-to-market execution. We combine conversational AI with G2’s marketplace intelligence to give you rapid, credible insight into why customers buy, switch, or leave. AICR is built to move teams from question to action — fast.

AICR delivers:

• Narrative insights in days, not months, using AI-led interviews and analysis that capture full buyer conversation and agent synthesis.
• Buyer language you can use immediately — tested quotes, messaging, and prioritized recommendations.
• Market-grounded context from G2’s buyer intelligence so insights are action-oriented, not academic.

Pricing note: Packages range from fast strategic briefs to fully branded custom reports and ongoing programs — higher tiers and add-ons unlock more polished marketing assets and broader distribution support.

You can expect buyer-tested messaging, clear purchase triggers and objections, prioritized product opportunities, and campaign-ready assets that accelerate pipeline. Deliverables are designed so marketing, sales, and product teams can take action without lengthy translation.
Add-ons to amplify ROI: PR/social asset bundles, presentation design, sales enablement packs, or a calibrated release plan for external distribution.

We match interviews to the buyer personas you specify. G2 works with recruitment partners to source the right participants and defines respondent quotas with you during scoping so results accurately reflect your target market.
Payable options: Custom sampling (e.g., industry-specific panels), expanded respondent counts, or exclusive personas typically carry incremental recruitment fees. These are scoped and priced up front.

Yes — G2 has worked with brands like Adobe, PayPal, Vivun, DemandBase and many more.

Yes — every study is scoped to your objectives, target buyers, and output requirements. Options include short strategic briefs, full custom reports, branded marketing assets, and raw.

Common add-ons:

• Full branding and design iterations (custom package)
• Social/PR asset packages (quotes, one-pagers, press-ready files)
• Audio/video assets or interview clips for marketing

Core deliverables are business-ready and tailored to the brief. Typical inclusions:

• Leadership-ready narrative report with prioritized recommendations
• Buyer quotes, tested messaging, and personas
• Presentation-ready decks

Paid extras: raw transcripts, data exports, additional design iterations, custom file formats, and audio/video assets are available on request.

Most studies deliver polished insights in about 1–3 weeks, depending on scope and iterations. AICR is engineered for rapid turnaround while preserving depth and credibility.
Expedite option: If you need faster delivery, we can prioritize recruitment and synthesis for an expedited fee.

Quality is built into every phase: AI-enabled interviews capture the entire conversation; our synthesis analyzes full transcripts and blends G2 data for context; outputs are edited by experts for clarity and actionability. The result is insight that’s credible and operational.
Optional quality add-ons: third-party validation, additional analyst review, or a deeper expert consult (e.g., pairing insights with GTM strategy workshops).

Participant consent and options for anonymized reporting are standard. We work with recruitment partners and maintain respondent records securely. Specific privacy, legal, or compliance needs can be scoped and priced into the project.

AICR is offered as single projects or as a program (credits/subscriptions). Typical commercial models include one-off reports or packages purchased as credits. Pricing depends on respondent type and number, scope, and add-ons (e.g., custom recruitment, number of iterations, supporting social assets, or branded design, raw data export etc.).

Product leaders, marketing/demand teams, GTM leads, and executives all benefit from AICR — particularly teams that need buyer-validated messaging, product prioritization, or market narratives for PR and sales enablement.
Service extension: We also offer ongoing programs for teams that want regularly scheduled insights and campaignable content.

Request a quote or schedule a kickoff. We’ll scope objectives, audience, timing, and outputs, then provide a proposal that lists base deliverables and clearly itemizes recommended add-ons (social bundles, raw transcripts, branding, expedited timelines, etc.). Proposals lay out timelines, revision allowances, and optional extras so you can choose the package that fits budget and impact.

Yes. Raw transcripts and data exports are available as add-ons so internal analytics and product teams can do deeper work. We will include delivery formats and any additional licensing in the scoped proposal.

Iteration counts vary by package — standard offerings include a defined number of revisions, and custom packages include more. Extra iterations are available as a billable add-on and will be called out in your proposal.

Yes. We offer turnkey production of campaign-ready assets as add-ons: social and PR bundles, designed decks and one-pagers, quote libraries for sales, and audio/video clips for content teams. These packages are priced and scoped based on branding and distribution needs.

Absolutely. We support multi-report programs and subscription/credit models so teams can get a steady cadence of buyer insight. Programs are scoped to deliver repeatable outputs, prioritized roadmaps, and bundled pricing for efficiency.