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AI Custom Research

Unlock buyer insights before your market shifts.

You’re making high-stakes calls in a market that shifts overnight. But the tools you’re given? Slow, generic, and built to boil the ocean. You don’t need another “state of the industry” PDF. You need real buyer insights — delivered fast enough to matter.

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Your questions. Your audience. Our data.

You bring the questions that matter. AI Custom Research brings real buyers and G2’s unmatched signals to give you clarity you can act on fast.

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Tailored answers to your biggest questions.

Custom research built around your audience, your market, and your GTM priorities.

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Authentic buyer truth, not generic panels.

Hear directly from the personas who shape your pipeline — motivations, hesitations, and the reasons behind every shift.

Target
Fast clarity backed by unmatched signals.

Insight layered with G2’s live buyer behavior and delivered in days or weeks, not months.

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“G2 AI-led custom research fundamentally changed how we think about market intelligence at Vivun. Instead of waiting months for insights, we were able to engage real buyers through conversational AI and get actionable intelligence in days. This isn’t just faster research — it’s a smarter way to make decisions.”

—Jarod Greene, Chief Marketing Officer at Vivun

A process as simple as it is fast.

Kickoff

We’ll zero in on your goals and build a tight research plan designed to get the answers you need.

Collect

We recruit the right respondents, run AI-led interviews and blend in G2’s proprietary market data from 100M+ buyers for context that multiple-choice surveys alone can’t surface.

Synthesize

Our AI agent and human analysts analyze the transcripts, connect the dots, and build a narrative as effective and human as a seasoned strategist.

Deliver

You get a polished report in 5 weeks or less (or an AI persona version in less than a week), ready to drop into your decks and lead your next move.

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Custom content your whole business can use.

Message testing before a launch. A competitive tear-down before Sales Kickoff. A sanity check before you take new positioning to your CEO. No matter your role, get clarity when you need it most with a report tailored to your world.

Market validation.
Sharpen your positioning with language buyers actually use.

Research-driven content.
Turn fresh insight into high-performing assets that engage and convert.

Market pulse.
Spot shifts in perception early, and move before your competitors do.

Win-loss intelligence.
See why you win, lose, or stall across every segment you care about.

Understanding-buyers-state

Get the tea without the leaves and without the wait.


When the market is moving fast, your research should move faster. Get real buyer insight, fast enough to shape your next move.

Core Features

Premium profile

  • Add product info, features, packaging & pricing, screenshots
  • Display company content and gated media
  • Interactive demo tours
  • Display security qualifications

Buyer exposure

  • Receive unlimited leads in real-time
  • Customize lead form
  • Customize G2 Profile CTAs
  • Lead integrations

Brand management

  • Collect reviews on your G2 Profile
  • Use awarded badges
  • Access to G2 Syndication
  • Reply to reviews as vendor
  • Review analytics
  • Share exclusive deals
  • Use reviews in sales and marketing

Admin functions

  • Access to in-app/my.G2 notifications
  • Unlimited G2 admins
  • Single sign-on
  • Analytics and reporting
  • Profile traffic analytics
  • Website redirect from G2 to a domain
  • G2 Track Your Prospects

Review Growth Features

Review generation

  • Review gathering landing page
  • G2 managed review campaigns
  • One (1) video review (includes MP4/license to repurpose)
  • Review collection integrations (Pendo, Medallia, Delighted)
  • Review collection API and widgets
  • Add live review booth

Review usage in sales and marketing

  • Custom questions on the review form
  • Share and embed key review quotes
  • Share user review widgets
  • Share Category and Live Grid® Widgets
  • Build custom reference pages

Review insights

  • Export review data (includes Snowflake access)
  • Access to review campaign performance
  • Review notifications powered by Slack

Buyer Intent Features

In-market buyer signals

  • Profile page visitor data for your G2 Profile
  • Category page visitor data for your choice of categories
  • Sponsored content visitor data in selected categories
  • Pricing page visitor data
  • Alternatives page visitor data
  • Comparison page visitor data
  • Technographic data via G2 Stack
  • Ideal customer profile signal filters

Actioning on intent

  • 20+ buyer intent integrations
  • Salesforce Connector*
  • Email notifications
  • Slack notifications
  • CSV export

Integrations

  • 6sense
  • Bombora
  • Cognism
  • DemandBase
  • Gong
  • Gainsight
  • Google Sheets
  • HubSpot
  • LeanData
  • LinkedIn Matched Audiences
  • LinkedIn Sales Navigator
  • Marketo
  • Metadata
  • Outreach
  • Pipedrive
  • RollWorks
  • Salesloft
  • Slack
  • Terminus
  • ZoomInfo

Content Subscription Features

All Content Packages include the following features:

  • Fully licensed content to include in marketing campaigns
  • Rights to cite specific performance metrics from G2 Reports as outlines in the
  • Content Usage Guidelines
  • 1 PDF G2 Report
  • Segmented versions of licensed G2 Reports
  • Content integrations
  • Choice of 2 from the below list (3):
  • 3 static social assets
  • 1 GIF social asset
  • 1 infographic

Choose the reports that best tell your story.

Category and Comparison Report Package

Promote the comparison of your product against competitors using aggregated evaluation criteria.

  • Category G2 Grid® Report
  • Comparison Reports

Momentum and Index Report Package

Promote the comparison of your product against competitors using specific evaluation criteria.

  • Momentum Grid® Report
  • Usability Index Report
  • Results Index Report
  • Implementation Index Report
  • Relationship Index Report

Additional content options are available. Ask us to learn more.

Market Intelligence Features

Product intelligence

  • Category Benchmarking dashboard
  • Product perception insights
  • Win/Loss insights
  • Buyer comparison data
  • Pricing insights

Data feeds and exports

  • Connect with Snowflake
  • Access data via API
  • Export review data from your product and competitors
  • Export chart data

Data accessibility

  • Unlimited users seats
  • See any competitor in any category your product is listed in
  • Get immediate access to new data sets when added
  • Benchmark against all categories you’re listed in