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Resources to propel your success on G2

Gain a better understanding of G2, the marketplace, and the tools we provide.

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Intent-Driven Advertising: How to Lower Your CAC on LinkedIn

Focus your time and resources on accounts that are more likely to drive revenue. Build intent-powered LinkedIn audiences and target accounts showing interest in your product, competitors, and category on G2.

2021 Software Buyer Behavior Report

We surveyed 700+ B2B decision makers, mapping the shift in buyers and how you can adapt.

Review Campaign in a Box

Getting started with review generation can be intimidating. That’s why we’ve put together this kit to push you in the right direction. Download the zip file to get started today!

7 Ways Reviews Fuel B2B Company Initiatives

In this white paper written in partnership with Demand Gen Report, you will learn how to use reviews across your company to fuel growth.

How to Respond to Reviews

Learn how to respond to reviews. Responding to reviews acknowledges and address the comments of the reviewer and gives you the opportunity to offer insights from your brand.

How Customer Review Conversations Strengthen Buyer Intent

As a B2B marketing professional you are no doubt familiar with the challenges you and your sales team face converting leads into sales.

Outreach Best Practices

So you've signed onto G2 and you are ready to start gathering reviews. Now what? With the Outreach Best Practices eBook you'll get key insights into review generation at G2 and how you can develop a successful review strategy.

Buyer Intent Data: The Ultimate Marketing Conversion Tool

This emerging trend in B2B marketing provides a treasure trove of real-time data insights just waiting to be used by marketing and sales teams.

G2 Review Validation Process

G2 was founded on the principle of bringing transparency to business technology research. That transparency begins with our reviews. The reviews on our site go through a multiple-step verification.

The Impact of Advocate Marketing on Product Reviews

To study the effects of advocate marketing on customer populations, G2 analyzed the behavior of hundreds of thousands of site visitors.

G2 Grid Explained

How does our Grid scoring work? The G2 Grid helps technology buyers visualize the marketplace to make informed software purchasing decisions.

2018 Benchmark Report: The Impact of Reviews

In Autumn 2017, OnTarget Consulting & Research in partnership with G2 and Heinz Marketing conducted a survey to understand the impact reviews have on purchases for B2B buyers.

G2 Report Announcement Templates

Congrats on being included in a G2 Report! You should be proud of creating a product your customers love. Want to share that success with a blog post or press release? Download the zip file to get started today!