Explore resources built to help you succeed.
Webinars
On-Demand
Building a Unified GTM with Eric Gilpin
Facts: Sales is harder than ever. Sales cycles are longer, shortlists are shorter, and buyer...
On-Demand
Intent to revenue: Leveraging intent data to boost your bottom line
Why waste money on prospects who aren’t actively in-market? Join speakers from G2 and...
On-Demand
Leveraging Reviews to Build a Competitive Advantage
Discover how top security experts use G2 as their growth engine. Learn strategies to turn...
On-Demand
From Buyer Behavior to Bottom Line: The Reviews & Revenue Connection
In the age of AI, software buyers face pressure to drive efficiencies and deliver results...
On-Demand
Unlock ROI: New G2 attribution and portfolio visibility
With longer buying cycles, shorter short lists, and smaller budgets, marketers are feeling the...
G2U Edge
On-Demand
Making the Most Out of Every Review
Big news: G2 Office Hours just got a fresh coat of paint and a new name. Welcome to G2U Edge!
On-Demand
Replay Ready: Churn No More, Keep (and Grow!) Your Customers
We’re serving up a crowd-fave Office Hours with can’t-miss tactics to build lasting and...
On-Demand
3 Ways to Use G2 to Get a Leg Up on Your Competitors
Get ready to crush the competition. Learn how to leverage customer voice and G2 data to craft...
On-Demand
How To Prepare for Reports Season
The ins, outs, and action plans to transform your G2 report cycle strategy.
On-Demand
Encore Edition: Tracking G2’s Impact on Your GTM
You asked. We answered. One of our top-rated Office Hours is back, ready to watch whenever you...
On-Demand
Spring Clean Your G2 Profile: Elevate, Optimize, Convert
Spring cleaning doesn’t have to be a chore. Join us and discover paid profile tune-up tactics...
Guides & Tips
eBook
Intent Data 102: Advanced Buyer Intent Tactics for Sales and Marketing Roles
Learn sales strategies to personalize outreach, demand gen tactics to optimize targeting, and...
eBook
Intent Data 101: The Marketer’s Guide to Identifying and Targeting In-Market Buyers
You know the challenge: 95% of your market isn't ready to buy. How do you find the 5% who are?
eBook
5 G2 Moves to Power Growth in 2024
Want to turn G2 into your growth engine for H2 2024? Our guide reveals 5 tactics to use...
eBook
How High-Growth SaaS Companies Succeed on G2
Even the greatest SaaS product in the world can’t grow without building trust. Our ultimate...
eBook
Smarter Targeting, Higher Conversion: Unlocking the Power of Intent Data in Advertising
Trade market murkiness for in-market buyer visibility.
Report
ROI Study: G2 Marketing Solutions
4x MQLs? 81% larger deals?! Learn how B2B software and services providers are driving growth...
Success Hub
Sales
7 Ways to Elevate Your Sales Enablement Strategy with Buyer Insights
Your team consistently strives to implement new strategies that close deals faster and drive...
Marketing
Navigating the Evolving Software Review Ecosystem: Why G2 Remains at the Forefront
The world of software is fast-moving and constantly evolving. The same goes for online buyer...
Building a Customer-Centric Marketing Strategy with Leslie Barrett
As customer marketers, we're often tasked with proving the value of our programs while...
Insights for Go-to-Market Teams: Meeting Buyer Expectations in the Age of AI
We know that buyer behavior has changed. To keep pace with the evolving preferences and needs...
How to Use LinkedIn Sales Navigator and G2 to Prospect and Close Deals
It takes a special and specific formula to be great at closing deals. But what if you could...
How G2 Partnerships are Helping B2B Marketers Solve Complex Attribution and ROI Measurement Challenges
Sometimes it’s not about the data you collect, but what you do with it once you have it.