Explore resources built to help you succeed.
Webinars
On-Demand
Unlocking Sales Success: Harness the Power of Reviews
Buyers today are more skeptical and self-guided than ever, with 84% of buyers saying they rely...
On-Demand
Credibility That Converts. Powered By G2 Reviews.
Watch an exclusive webinar where we unveil the latest G2 product updates and innovations you...
On-Demand
Reach Europe 2025
In today’s landscape, AI isn’t just a tool—it’s a business imperative. Watch C-suite execs,...
On-Demand
Building a Unified GTM with Eric Gilpin
Facts: Sales is harder than ever. Sales cycles are longer, shortlists are shorter, and buyer...
On-Demand
Intent to revenue: Leveraging intent data to boost your bottom line
Why waste money on prospects who aren’t actively in-market? Join speakers from G2 and...
On-Demand
Leveraging Reviews to Build a Competitive Advantage
Discover how top security experts use G2 as their growth engine. Learn strategies to turn...
G2U Edge
Upcoming
Profile to Pipeline: Turn Your G2 Profile Into a Demand Driver
You’ve got a great story — let your G2 profile tell it.
On-Demand
Mastering Review Generation: From Strategies to Certification
In our latest What’s New at G2, we highlighted key innovations that bridge the gap of G2...
On-Demand
Better social content started with a review.
See how you can maximize your G2 Content Subscription investment. Watch Allie Leddon from...
On-Demand
Making the Most Out of Every Review
Big news: G2 Office Hours just got a fresh coat of paint and a new name. Welcome to G2U Edge!
On-Demand
Replay Ready: Churn No More, Keep (and Grow!) Your Customers
We’re serving up a crowd-fave Office Hours with can’t-miss tactics to build lasting and...
On-Demand
3 Ways to Use G2 to Get a Leg Up on Your Competitors
Get ready to crush the competition. Learn how to leverage customer voice and G2 data to craft...
Guides & Tips
eBook
Unlocking Customer-Led Growth with Reviews
Winning in SaaS isn’t only about building great products—you’ve got to make sure you’re...
eBook
Intent Data 102: Advanced Buyer Intent Tactics for Sales and Marketing Roles
Learn sales strategies to personalize outreach, demand gen tactics to optimize targeting, and...
eBook
Intent Data 101: The Marketer’s Guide to Identifying and Targeting In-Market Buyers
You know the challenge: 95% of your market isn't ready to buy. How do you find the 5% who are?
eBook
5 G2 Moves to Power Growth in 2024
Want to turn G2 into your growth engine for H2 2024? Our guide reveals 5 tactics to use...
eBook
How High-Growth SaaS Companies Succeed on G2
Even the greatest SaaS product in the world can’t grow without building trust. Our ultimate...
eBook
Smarter Targeting, Higher Conversion: Unlocking the Power of Intent Data in Advertising
Trade market murkiness for in-market buyer visibility.
Success Hub
Sales
Stop Leaving Revenue on the Table: Turn Customer Reviews Into Your Sales Superpower
Did you miss our recent "Unlocking Sales Success" webinar with ZoomInfo? Let's hope you were...
Marketing
Unlocking Revenue Potential: Insights from Marketing Experts
Recently, I was lucky enough to host a fantastic panel of industry leaders and G2 customers...
G2 Review Generation
G2U Webinar Recap: New Strategies for Mastering Review Generation
Fresh off the heels of our Spring 2025 Reports, we recently hosted a G2U Edge webinar on...
Tech
The Answer Economy: Reddit & G2 Shape B2B Search’s Transformation in the Age of AI
Technology is constantly reshaping how we do business, and the dynamics of B2B interactions...
Best of G2 Badges: Customer Roundup 2024
It’s hard to believe that G2’s iconic badges have been around for nearly a decade! Over the...
5 Ways to Leverage Customer Voice for Your Competitive Advantage
In today's crowded software marketplace, standing out from the competition is more challenging...