Explore resources built to help you succeed.
Webinars
On-Demand
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Want to turn customer voice into go-to-market gold? It starts with getting reviews. We'll show...
On-Demand
Account-Based Strategies to Fire Up Your GTM
This recording will arm you with the strategies and tactics you need to drive greater revenue,...
On-Demand
Stop Marketing in the Dark: Reach In-Market Buyers With Intent Data
Throwing marketing dollars at the wall and hoping something sticks? We get it. But what if you...
On-Demand
Is Your Sales Team Ready for the AI Takeover? (Hint: They Better Be.)
Join an executive panel that includes Udi Ledergor, Chief Evangelist at Gong; Michelle Vu, VP...
On-Demand
The hard facts about intent data
Whether you're feeling skeptical about intent data actually reveals or how it helps your...
On-Demand
Best Software Winners Tell All: Turn Customer Voice Into Go-To-Market Gold
Earning a Best Software Award is no walk in the park. Out of over 130,000 vendors on G2, less...
Office Hours
On-Demand
Replay Ready: Churn No More, Keep (and Grow!) Your Customers
We’re serving up a crowd-fave Office Hours with can’t-miss tactics to build lasting and...
On-Demand
3 Ways to Use G2 to Get a Leg Up on Your Competitors
Get ready to crush the competition. Learn how to leverage customer voice and G2 data to craft...
On-Demand
How To Prepare for Reports Season
The ins, outs, and action plans to transform your G2 report cycle strategy.
On-Demand
Encore Edition: Tracking G2’s Impact on Your GTM
You asked. We answered. One of our top-rated Office Hours is back, ready to watch whenever you...
On-Demand
Spring Clean Your G2 Profile: Elevate, Optimize, Convert
Spring cleaning doesn’t have to be a chore. Join us and discover paid profile tune-up tactics...
On-Demand
Churn No More: Harness the Power of G2 to Retain (and Grow!) Your Customers
Don’t let at-risk accounts or growth opportunities slip away. Rethink your customer marketing...
Guides & Tips
eBook
Intent Data 101: The Marketer’s Guide to Identifying and Targeting In-Market Buyers
You know the challenge: 95% of your market isn't ready to buy. How do you find the 5% who are?
eBook
5 G2 Moves to Power Growth in 2024
Want to turn G2 into your growth engine for H2 2024? Our guide reveals 5 tactics to use...
eBook
How High-Growth SaaS Companies Succeed on G2
Even the greatest SaaS product in the world can’t grow without building trust. Our ultimate...
eBook
Smarter Targeting, Higher Conversion: Unlocking the Power of Intent Data in Advertising
Trade market murkiness for in-market buyer visibility.
Report
ROI Study: G2 Marketing Solutions
4x MQLs? 81% larger deals?! Learn how B2B software and services providers are driving growth...
Guide
Secrets to Proving ROI with Intent Data
The guide to measuring the impact and value of buyer intent has officially dropped.
Success Hub
Customer Success
February Office Hours: Reduce Churn and Win Big
Retention, expansion, churn – it seems like these words are on the tip of everyone’s tongue...
Customer Success
January Office Hours: Driving Growth with G2
With the new year comes a refocus on what’s working and what needs improvement. And maybe...
Review
G2 Review Syndication: 5 Ways G2 Reviews Work Hard for You
The software as a service (SaaS) industry is overflowing with innovative solutions to tackle...
How to Use LinkedIn Sales Navigator and G2 to Prospect and Close Deals
It takes a special and specific formula to be great at closing deals. But what if you could...
Buyer Intent
Clicks to Customers: 5 Best Ways to Use Buyer Intent Data
Frustrated with marketing efforts that seem to fall into the void? Struggling to convert leads...
Marketing
How to Integrate G2 into Your 2024 Go-to-Market Strategy from G2's VP of Revenue Marketing
Ah, the start of a new fiscal. That fresh new year feeling – and that fresh set of goals to...