A few G2 things to read.
Webinars
Webinar
Unlock Intent Data: How to Decode and Leverage Signals to Drive More Revenue
Intent data holds tremendous potential, but realising its full value requires knowing how to...
On-Demand
G2 Product Town Hall
Take a comprehensive look at G2’s latest products, roadmaps, launches, and features, live with...
On-Demand
5 Factors Shaping Software Buyer Behavior in 2023 & Beyond
Hot off the press, the 2023 G2 Buyer Behavior Report uncovers trends that define today and...
On-Demand
CMO Consult: Redefining ROI for B2B Marketers
60% of teams struggle to articulate and prove ROI. And, truth is, ROI in this economy is...
Sales
Balancing Customer Acquisition, Retention, and Expansion Strategies to Maximize Revenue Growth
Join our expertsBryan Law, CMO of ZoomInfo, andMike Weir, CRO of G2,as they share...
On-Demand
G2 Product Town Hall
Listen for a comprehensive look at G2’s latest products, roadmaps, launches, and features, as...
Office Hours
On-Demand
G2U Live: Review Rundown
The secret is out. Reviews are a huge ingredient to a successful funnel. G2 gives you the...
On-Demand
Using G2 Intent Data to Power Your Business Development Teams
In sales, reaching the right person at the right time is the name of the game. But how can you...
On-Demand
Don’t Send Mixed Signals: How to Build a Full Funnel Intent Data Strategy
Potential untapped is revenue missed. Learn to realize the full potential of your G2...
On-Demand
There’s No Such Thing as a Bad Review: Making the Most of Every Review.
Good reviews are gold. But even critical reviews can be good for business.
On-Demand
Unlock New Insights with G2 Market Intelligence
Data is gold for marketing and product teams. But gathering feedback at scale can be...
On-Demand
How to Track & Measure the Impact of Intent
G2 Buyer Intent makes hitting your pipeline goals with less budget possible. It focuses your...
Guides & Tips
Guide
Secrets to Proving ROI with Intent Data
The guide to measuring the impact and value of buyer intent has officially dropped.
eBook
The Big Book of Intent
Cozy up on the couch and pause those notifications, The Big Book of Intent is here, hot off...
eBook
Intent-Driven Advertising: How to Lower Your CAC on LinkedIn
Crush social advertising uncertainty with the G2 Buyer Intent + LinkedIn Matched Audiences...
Report
2022 Software Buyer Behavior Report
Get your free report that charts a software landscape moving towards buyer control and...
Kit
Review Campaign in a Box
Getting started with review generation can be intimidating. That’s why we’ve put together this...
Success Hub
Guide
How Service Providers Can Use G2 Buyer Intent to Win the Right Clients
Lead generation and building pipeline are pretty important for most businesses. But for...
Marketing
ActiveCampaign's Guide to Harnessing the Power of Customer Feedback
In today's ever-changing business environment, there's one constant: the power of customer...
Marketing
3 Insights Behind Software Buying Trends from G2 + The B2B Institute
Change is nothing new to the seasoned marketer. What separates good from great marketing pros...
Sales
7 Ways to Improve Sales Engagement and Drive Revenue Growth With G2
Much like playing in the NFL, sales is a game of inches.
Marketing
How to Turn Accounts Into Contacts With G2 Buyer Intent
Imagine if you asked for someone’s address, and they simply responded, “Chicago”.
Sales
The Buyer Intent Playbook: How to Make the Most of Intent Data
Quick - jot down everything you know about your prospective buyers.