2021 Software Buyer Behavior Report
We surveyed 700+ B2B decision makers, mapping the shift in buyers and how you can adapt.
As a B2B marketing professional you are no doubt familiar with the challenges you and your sales team face converting leads into sales.
This emerging trend in B2B marketing provides a treasure trove of real-time data insights just waiting to be used by marketing and sales teams.
To study the effects of advocate marketing on customer populations, G2 analyzed the behavior of hundreds of thousands of site visitors.