A few G2 things to read.
Webinars
Webinar
CMO Consult: Redefining ROI for B2B Marketers
60% of teams struggle to articulate and prove ROI. And, truth is, ROI in this economy is...
On-Demand
Balancing Customer Acquisition, Retention, and Expansion Strategies to Maximize Revenue Growth
Join our experts Bryan Law, CMO of ZoomInfo, and Mike Weir, CRO of G2, as they share...
On-Demand
G2 Product Town Hall
Listen for a comprehensive look at G2’s latest products, roadmaps, launches, and features, as...
On-Demand
The State of Martech in 2022
There are about 10,000 different martech solutions out there. That’s a lot to break down....
On-Demand
CMO Strategies for Leading & Growing Through a Downturn
Leading B2B SaaS CMOs share how they’ve navigated growth during prior economic downturns and...
On-Demand
How to Build a Brand: A Conversation with Bill Macaitis
Learn about the role customer advocacy plays in building a brand and the benefits of leaning...
Office Hours
Webinar
Unlock New Insights with G2 Market Intelligence
Data is gold for marketing and product teams. But gathering feedback at scale can be...
On-Demand
How to Track & Measure the Impact of Intent
G2 Buyer Intent makes hitting your pipeline goals with less budget possible. It focuses your...
On-Demand
SEO secrets from G2
While there aren’t any beakers or Breaking Bad moments, SEO is a science. It’s the science of...
On-Demand
Powerful Buyer Intent Integrations
Is your team already using LinkedIn, Slack, and ZoomInfo? Great! Now learn how to integrate G2...
On-Demand
G2 Profile + Chili Piper Integration
You could be driving more qualified meetings with this powerful new integration! Hear from...
On-Demand
Spotlight on G2 Partner Hub and LinkedIn Integration
Join G2’s Robin and Rachel for an exclusive look into our newly launched G2 Partner Hub. Get...
Guides & Tips
eBook
The Big Book of Intent
Cozy up on the couch and pause those notifications, The Big Book of Intent is here, hot off...
eBook
Intent-Driven Advertising: How to Lower Your CAC on LinkedIn
Crush social advertising uncertainty. With the G2 Buyer Intent + LinkedIn Matched Audiences...
Report
2022 Software Buyer Behavior Report
Get your free report that charts a software landscape moving towards buyer control and...
Kit
Review Campaign in a Box
Getting started with review generation can be intimidating. That’s why we’ve put together this...
eBook
7 Ways Reviews Fuel B2B Company Initiatives
In this white paper written in partnership with Demand Gen Report, you will learn how to use...
Guide
How to Respond to Reviews
Learn how to respond to reviews. Responding to reviews acknowledges and address the comments...
Success Hub
Marketing
How to Turn Accounts Into Contacts With G2 Buyer Intent
Imagine if you asked for someone’s address, and they simply responded, “Chicago”.
Marketing
The Buyer Intent Playbook: How Marketers Can Utilize Intent Data
Fact or myth: Great products don’t need marketing.
Sales
The CEO Playbook Part 2: Scale Your Business and Sustain Success
Pop quiz: 43% of small businesses claim their biggest financial challenge is ________.
Sales
The CEO Playbook Part 1: Starting a Business With Customer-Led Growth
Sixty-three percent of tech startups fail in the first four years - the highest failure rate...
Sales
The Buyer Intent Playbook: How to Retain Customers and Reduce Churn
Congrats, you won a new customer! Don’t breathe a sigh of relief just yet.
Marketing
How to Assess Your Review Collection Strategy
Some people collect rocks, others collect baseball cards. You, on the other hand, collect...