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Webinar

Fueling Pipeline with Brand Credibility and Customer Voice

Buyers aren’t clicking on gated content and jumping on a demo like they used to. Now they’re checking reviews, asking AI, and making up their minds before they ever talk to sales. In today’s market, brand perception and customer voice aren’t just a nice-to-have—they have a real impact on your pipeline. 

Join G2 and HubSpot for a 45-minute deep dive into how high-performing teams are capturing attention earlier, building trust faster, and turning brand credibility into conversion power.

Thursday, May 22 @ 2 p.m. ET
Register now

B2B buyers have changed. Has your demand strategy?

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Connect brand to revenue

by turning credibility and customer proof into real pipeline.

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Build influence from the get-go

with review data, social proof, and buyer intent.

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Improve lead quality

with strategies that convert more high-fit buyers.

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Learn what’s working

from G2 and HubSpot’s real-world success stories.

Meet the speakers.

Michael Pannone

Director, Global Demand Gen at G2

Michael Pannone is G2's Director of Global Demand Generation and oversees lead generation strategies, multi-channel campaigns and messaging, digital channel performance and optimization, and paid advertising from APAC to AMER for all business segments. From brand awareness and events, to full-funnel conversion optimization and customer lifecycle marketing, Michael’s passion is connecting audiences to business outcomes and results to the bottom line. He received a Bachelor of Business Administration in both Marketing and Management from Georgia State University, and resides in Atlanta, GA. When Michael is not at work you can find him working on his hobby business, spending time with his two dogs, cooking, or doing DIY house projects.

Mintis Hankerson

Mintis Hankerson

Director of Sales and Marketing Strategy

Mintis is a senior GTM and revenue leader with a proven track record of driving scalable growth for fast-paced tech companies. With a deep background in Sales, RevOps, and Marketing, she specializes in building high-performance teams, leveraging third-party data, and integrating AI to accelerate pipeline and revenue. Mintis has led teams through hypergrowth, overseen strategic change initiatives, and built repeatable go-to-market motions that align marketing, sales, and customer success. She is passionate about simplifying complex challenges, enabling teams, and creating systems that drive sustainable success.

Register for the webinar.

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