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Customer Advocacy & Growth on G2

Discover how to best drive customer advocacy via G2 reviews. Learn what makes up your G2 rating, what goes into building comprehensive review generation strategy, how to best amplify the voice of your customers, and key metrics for measuring success.

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Meet the speakers.


Katlin Hess

Director, Customer Marketing at G2

Katlin Hess is the Director of Customer Marketing at G2. A Top 100 Customer Marketer and one of the Customer Marketing Alliance's 23 to watch in 2023, Katlin specializes in developing customer marketing programs and teams from the ground up. Prior to joining G2, Katlin built and led customer marketing teams at fast-growing SaaS startups in the HR and Higher Ed industries. She is passionate about capturing customer feedback, good storytelling and building exceptional customer experiences.

Emily Malis Greathouse

Director, Market Research @ G2

Emily Malis Greathouse is the Director of Market Research at G2. The Market Research team owns, curates, and evolves G2's taxonomy as well as owns and develops the methodology that underpins that taxonomy. Prior to joining G2 in 2019, Emily worked as a marketing practitioner for 8 years at B2B companies in various industries, including media consulting, information technology, employee wellness, and finance and accounting. She earned her BSBA and MBA with concentrations in marketing and business analytics from the Georgia Institute of Technology. Emily is based in Chicago and enjoys coaching and volunteering for Girls on the Run, attending concerts and music festivals, running half marathons, and hiking.

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