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Marketing

G2 Qs: Rachel G. Discusses the New Custom Questions Feature

Product updates are always met with excitement, possibility, and a whole lot of questions....
Marketing

How to Turn Accounts Into Contacts With G2 Buyer Intent

Imagine if you asked for someone’s address, and they simply responded, “Chicago”.
Marketing

The Buyer Intent Playbook: How Marketers Can Utilize Intent Data

Fact or myth: Great products don’t need marketing. 
Sales

The CEO Playbook Part 2: Scale Your Business and Sustain Success

Pop quiz: 43% of small businesses claim their biggest financial challenge is ________.
Sales

The CEO Playbook Part 1: Starting a Business With Customer-Led Growth

Sixty-three percent of tech startups fail in the first four years - the highest failure rate of any...
Sales

The Buyer Intent Playbook: How to Retain Customers and Reduce Churn

Congrats, you won a new customer! Don’t breathe a sigh of relief just yet. 
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Understand your customers, the competition, and market trends.