Marketing
Navigating the Evolving Software Review Ecosystem: Why G2 Remains at the Forefront
The world of software is fast-moving and constantly evolving. The same goes for online buyer...
Marketing
Marketing
How to Integrate G2 into Your 2024 Go-to-Market Strategy from G2's VP of Revenue Marketing
Ah, the start of a new fiscal. That fresh new year feeling – and that fresh set of goals to...
Marketing
Best of G2 Badges: Customer Roundup 2023
It’s time to roll out the red carpet for the best G2 Badge uses we’ve seen this year!
Marketing
ActiveCampaign's Guide to Harnessing the Power of Customer Feedback
In today's ever-changing business environment, there's one constant: the power of customer...
Marketing
3 Insights Behind Software Buying Trends from G2 + The B2B Institute
Change is nothing new to the seasoned marketer. What separates good from great marketing pros...
Marketing
How to Turn Accounts Into Contacts With G2 Buyer Intent
Imagine if you asked for someone’s address, and they simply responded, “Chicago”.
Marketing
The Buyer Intent Playbook: How Marketers Can Utilize Intent Data
Fact or myth: Great products don’t need marketing.
Marketing
G2 Qs: Rachel G. Discusses the New Custom Questions Feature
Product updates are always met with excitement, possibility, and a whole lot of questions....
Marketing
How to Assess Your Review Collection Strategy
Some people collect rocks, others collect baseball cards. You, on the other hand, collect...
Marketing
G2 Qs: Rachel Bentley on Driving and Sustaining Review Collection
G2’s own Director of Product Management, Rachel Bentley, dishes her secrets on driving...