Frequently asked questions on G2 Profile
G2 Discussions let buyers ask and answer real questions about products, helping vendors build trust and showcase expertise. Because discussions follow a clear Q&A format, they’re easy for search engines and LLMs to interpret, increasing visibility, credibility, and the likelihood that your product is cited and ranked higher in search results.
G2 uses AI-powered tools to engage buyers as they explore product profiles. These tools help answer common questions, provide helpful context, and guide buyers towards next steps - like requesting a demo - when they’re ready. For sales teams, this means better-informed conversations and fewer missed opportunities.
Solution Pages let you group multiple products or service profiles on a single branded landing page that highlights how they work together to solve specific business needs or use cases. They’re designed to give buyers clear, contextual information about your offerings.
Yes! You can tailor your Seller Page to reflect your brand and highlight what matters most to your customers. This includes adding a banner, logo, writing an “about” description, and choosing featured products that help your customers quickly find your key solution.
G2 integrates with major platforms like Salesforce, HubSpot, Marketo, Slack, and more. These integrations help teams across sales and marketing review insights and buyer activity data directly within the tools, making it easier to act on buyer interest quickly.
Yes, you can edit any profile page that your company has claimed at any time.
Profiles typically include an overview, feature details, screenshots, videos, pricing information, integrations, company details, and verified customer reviews.
Yes. Every company can claim and maintain a free G2 Profile. Paid profile plans unlock enhanced customization, branding, analytics, and lead generation capabilities.
G2 combines vendor-submitted information, verified user reviews, and ongoing moderation to maintain accurate and trustworthy profiles.
Vendors can update product details, descriptions, screenshots, videos, and pricing information, but cannot edit or remove user reviews.
Yes. All reviews displayed on Profiles go through G2’s verification and moderation process.
Yes. Companies with multiple products can manage separate profiles or group offerings using Solutions Pages.
Profiles can include CTAs, contact forms, and demo request buttons that capture buyer interest and route leads directly to your team.
Yes. Paid plans provide analytics on profile views, clicks, conversions, and buyer behavior.
Yes. G2 integrates with popular CRM and marketing platforms to sync leads and intent signals.
G2 Profiles rank in search engines, appear in G2 category pages, and surface in AI-powered discovery experiences.
Yes. Profile completeness and review volume contribute to G2 category placement and Grid positioning.
Profiles use structured data and verified reviews that can be understood by LLMs and answer engines, improving visibility in AI-driven search.
Search for your product on G2 and follow the “Claim Profile” workflow to verify ownership.
Best practice is to review and update your profile quarterly or when launching major features or positioning changes.
No. G2 maintains profiles to preserve marketplace integrity, but vendors can update and manage their information.
Paid Profiles provide greater control over branding, stronger conversion paths, richer analytics, and better alignment with your go-to-market strategy.
Profiles influence buyers early in research, improve conversion rates, and feed intent and lead data into sales and marketing workflows.