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  Drive demand with licensed G2 Reports.
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  Make data-driven decisions with insider intel.
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- Create a Profile
  List your product or service on G2 and get your name in front of millions.
- Claim Your Profile
  Take control of your company’s profile to start building brand and demand.
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  Connect with customers when they interact with your product.
- Build Pipeline
  Make it easier for prospects to find you outside G2.
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G2 customers are delivering impact and leveling up their credibility. Get inspired by their stories.
Explore all customer stories What customers are saying about G2

769 reviews
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Download latest reports
- 2025 Software Buyer Behavior Report
  AI now means Always Included.
- G2 Grid & Index Reports
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  G2 analysts lay out the industry trends you need to know to ride change to growth.
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- Contact Sales
  Have your sales questions answered.
- Troubleshoot Your G2 Profile
  Commonly asked questions and answers get you on your way fast.
- Create a Profile
  Set up your profile and put yourself in front of millions.
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Get Started
- Create a Profile
  Set up your profile and put yourself in front of millions.
- Success with G2
  Take your brand up-and-to-the-right in record time.
- Claim Your Profile
  Generate brand awareness and capture demand.

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G2 Profiles

Boost your reach everywhere buyers look.

Get more than control over your brand. Unlock visibility and buyer engagement where decisions start with your G2 Profile. G2 reviews are cited 5x more often in AI answers, helping your brand show up more often where buyers — and the AI tools they use — go to search.

See how it works

Siemens saw a 47% increase in demo requests after optimizing their G2 Profile.

Read the story

Be the brand buyers trust first.

The more active and complete your profile is, the better your AEO ranking. Verified reviews and rich content signal trust to both humans and algorithms.

Show up where your buyers and AI search.

AI search favors verified, structured content over marketing claims. Your G2 Profile surfaces the reviews, ratings, and comparisons that LLMs and search engines recognize as credible, helping you appear more often.

Stay discoverable across the buyer journey.

A completed profile keeps your product discoverable across category pages, comparisons, and AI-generated results — giving you a free, always-on marketing channel that drives awareness without ad spend.

GenAI chatbots and software review sites are top sources influencing shortlists.

G2 Buyer Behavior Report 2025

Make every impression count.

A polished, current profile helps buyers understand your value right away. Keep it current and polished so it shows off your latest wins, newest releases, and what your happiest customers love most.

Let your customers do the talking.

Verified reviews build instant confidence. Easily collect and manage authentic proof that powers your rankings and gives you the kind of word-of-mouth marketing money can’t buy.

See your brand through your buyers’ eyes.

G2 reviews and Grids reveal exactly how people describe you. Use those insights to sharpen your story, improve your product, and speak your buyers’ language.

Zuddle drove $483K in inbound leads influenced by G2 reviews.

Read the story

Capture intent right where it happens.

Add custom CTAs or demo links that make it easy for buyers to book a meeting the moment they’re ready. When the journey’s simple, your calendar fills fast.

Turn every review into a revenue moment.

Respond to feedback, reuse standout customer quotes in campaigns, and keep your proof fresh. Authentic voices draw buyers in, and then your profile makes it easy for them to act.

Reach in-market buyers.

Unlock G2 Buyer Intent data to reveal who’s checking out your profile, category, or competitors. Reach out while they’re still researching and watch your conversion rates climb.

Get more from your customer voice.

Connect with a G2 expert to learn how you can drive even more demand.