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- Create a Profile
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- Claim Your Profile
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Request a demo

G2 Ads

Advertise where buying decisions happen.

People on G2 aren’t browsing. They’re ready to buy. Secure your spot on high-traffic category and competitor pages to reach the right audience when their wallets are already out.

Start my first campaign

Two ways to win on G2.

G2 Clicks

Get pay-per-click precision.

Only pay when buyers click. With flexible budget controls and zero minimums, you can target specific topics and competitors without the long-term commitment.

Paid Promotions

Get guaranteed visibility.

Lock in one-third of all impressions across your categories and competitors’ profiles with a fixed quarterly fee — no click limits or auction risks.

Send traffic where it converts best.

Custom destination URLs let you send buyers to landing pages tailored to their specific category or competitor search. Match the click to the message, and watch conversion rates climb.

Launch my first ad

G2Ads-Engagement

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Track what matters.

Add our conversion pixel to your landing page to see exactly how G2 Ads impacts your pipeline. Track performance beyond the click and get a clear view of your ROI alongside your my.G2 reporting.

Get started

G2 Clicks improved ad lead conversion rate by 2x.

“G2 Clicks helped us reach high-intent buyer we weren’t capturing elsewhere. It’s been a smart, efficient way to generate leads.”

Daniel Musialek, Head of Marketing

Read case study

A top-five source for high-quality website traffic.

“The lead quality from G2 Clicks has been strong - better visitors, better conversations, and no dead-end traffic.”

Alina Karnaukh, Head of Marketing

Read case study

Ready to grow?

Launch your campaign in minutes and start reaching high-intent buyers who are already looking for a solution like yours.

Launch a campaign

FAQs

Do I need a paid G2 Profile to use G2 Ads?

No. G2 Ads work with any profile tier, including free profiles. That said, ads perform better when you have 50+ reviews and an upgraded profile since those elements appear in your ad unit.

How is this different from my G2 subscription?

Your G2 subscription (Professional/Enterprise) gives you organic visibility, lead capture, and profile features. G2 Ads are paid placements that appear in sponsored positions to boost visibility beyond your organic presence. Many customers use both together.

What if my category is very competitive?

For highly competitive categories, we recommend Paid Promotions over G2 Clicks to guarantee your share of impressions. Otherwise your ads may not get served as frequently. We can help you assess your category during setup.

Can I advertise on my competitor’s profile?

Yes. With G2 Clicks, you can choose to advertise on specific competitor profile pages and alternatives pages. This is one of the most popular use cases.

How do I know if it’s working?

Your my.G2 dashboard shows impressions, clicks, spend, and (with tracking enabled) conversion data. You can also add our conversion pixel for complete attribution.

What’s the minimum budget?

There’s no minimum. You set your own daily/monthly budget. Most customers start with $2,000-5,000/month to test and then scale based on performance.