G2 FOR MARKETING LEADERS

Boost your brand discoverability and maximize every marketing dollar.

Software buying today runs on proof, not promises. Harness G2’s trusted customer voice to get discovered, drive better pipeline, and spend with confidence.

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Fuel AI discovery with verified customer voice.

More than half of buyers now start their journey with AI tools more often than traditional search. And those tools don’t rely on brand claims or keywords alone. With 3M+ reviews and 100M+ buyers, G2 has the authentic voices AI trusts most and in the structured way LLM engines require to recommend your brand.

Show up 5x more often in AI search.

Your G2 Profile, along with G2’s category and comparison framework, helps with answer engine optimization (AEO) by pairing authentic reviews with clear category context. That helps AI tools understand what your product does and when to surface it.

Build a strong pipeline of high-intent leads.

AI visibility is great. Pipeline is better. Once buyers land on G2, they drop clear intent signals that bridge the gap between brand awareness and closed-won revenue. Fuel your Predictive Revenue Engine (PRE) to identify and retarget prospects, nurture deals, and win more with unique buying signals captured on G2.

Demandbase Qualifies $3.5 million in Pipeline in a Single Quarter Using the G2 Buyer Intent + Demandbase Integration
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87%

of buyers say AI has changed how they research software.

Focus spend where it pays off.

Not every lead deserves the same attention. G2 helps you act on demand in two ways: by identifying buyers who are actively researching or by reaching buyers directly on G2 through strategic placements. Either way, your spend stays focused on accounts more likely to convert.

“Advocacy is modern SEO- it defines how AI Sees your brand. G2 gives us the platform to turn that advocacy into real visibility where it matters.”

Evan Reiss

VP, Head of Marketing

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