Best of G2 Badges: Customer Roundup 2024

It’s hard to believe that G2’s iconic badges have been around for nearly a decade! Over the years, they’ve become synonymous with quality products and customer trust.

But with time comes change and innovation. That’s why we’re excited to announce our G2 Badge redesign. With a sleek, modern design, the newly refreshed G2 badges will replace all current badge styles in 2025 and beyond. 

Be on the lookout: we’ll be introducing new Best Software badges at our annual Best Software Awards, with the remaining badges to be fully rolled out in the Spring 2025 Reports.

In the meantime, we’re taking a look back at 2024 G2 Badges and some of the most creative ways companies have showcased them.

We’ve done this for a couple of years, so you can check out our 2022 and 2023 Best of Badges Roundups for additional inspiration.

Let’s flashback to the not-so-distant past and take a look.

G2-Wagen

Making a bold entrance at INBOUND 2024, the G2-Wagen turned heads everywhere it rolled. A blacked-out G-Wagen decked out with G2 Badges—what could be better?

Sure, it’s not the most economical choice, but it’s guaranteed to spark conversations and showcase your company’s success in style!

Source: Kixie

Instagram Stories and Posts

Sharing your G2 Badges on Instagram is a fantastic way to connect with your audience, and who knows? Serena Williams might just share your awards on her story, too.

Source: Luminous

Reddit ads

Everyone is on Reddit these days, including prospects weighing the market for products like yours. A Reddit post can only go so far, and having an ad running on Reddit in conjunction with the word-of-mouth nature of the site is a great way to prove your value to potential customers. 

Source: Outreach

AI-generated videos

Using NotebookLM, Synthesia created a video where two AI podcasters chat about their G2 Badges and accomplishments. Uncanny or cool—you decide! Either way, it’s a standout example of AI’s growing impact on video production.

Source: Synthesia

Zoom backgrounds

Start your sales calls and customer meetings with a strong first impression by using a Zoom background that showcases your G2 Badges.

Source: Qarrot

Memes

The ever-popular meme is a powerful tool for tapping into pop culture moments and connecting with your audience in a fun, relatable way. By aligning your brand with trending topics, memes can make your messaging feel timely, fresh, and engaging. 

Source: StackAdapt

Source: torq

Email signatures

Make your emails pop with a customized email signature featuring your G2 Badges. Add a link to your G2 Profile to further showcase your leadership and build trust in your industry. 

Source: Invoca

Magazine ads

Who doesn’t enjoy flipping through a magazine now and then? With a built-in audience, especially in industry-specific publications, magazine ads can be a great way to connect with your target market.

Source: Workhuman

Free trial landing pages

Pushing your prospects to a free trial landing page with a G2 Badge on it is a quick way to signal that you would be a trusted partner and helps to further build your case about why they should reach out. 

Source: LastPass

How can I get G2 Badges of my own?

Here at G2, we’re all about transparency. We want you to win, and with that in mind, we’ve created this handy G2 University course all about our algorithm and what factors go into your G2 Score. 

Here’s how it works: The G2 Score determines your placement on the G2 Grid Report, which then influences your eligibility for badges. To earn a G2 Badge, a product must meet specific thresholds for both customer satisfaction and market presence.

Additionally, to qualify for G2’s Software Sellers or Software Products 'Best Of' lists, your product needs at least 50 approved and published reviews during the evaluation period.

Start your journey to earning G2 Badges today! Book a demo and discover how G2 can help you build trust, boost awareness, and take your brand to the next level.