Every brand has a unique story and unique elements that distinguish it from the others on the market. One of the best places to tell your brand’s story, from logos to slogans, is on your G2 profile.
We recently hosted a G2U Edge webinar on turning your G2 profile into a demand driver. Led by Alexandria Snow, Director of Solution Marketing at G2, and Emily Tidyman, Customer Success Manager, the session went over how you can reach and connect with more buyers by making the most of your G2 profile.
Breaking down the value of a G2 profile
Buyers are already on the hunt for your profile, and whether they start their research process with a Google search or by using an LLM or AI bot, they’re likely to land on G2.
90%
of buyers land or start on G2 during their research process.
We know that 5% of buyers are in-market at a given time. If you’re using a free G2 Profile or have an unclaimed profile, you risk being pretty much invisible or, even worse, not showing up well to buyers already looking for solutions like yours. Free or unclaimed profiles also lack custom branding unique to your organization and they lack a next step for conversion.
But the good news is that with just a few updates, you can turn your G2 Profile into a demand driver, making it work harder for you.
In fact, an upgraded G2 profile boasts:
- 17x more organic traffic
- 4x more reviews
- 2,000% longer profile engagement
- Surfaced in AI-powered search
- Custom banner and other brand visuals
- CTAs and lead forms to drive qualified conversions
Your G2 Profile helps buyers understand who you are, why to consider you, and what your real customers say before they ever talk to your sales team.
New G2 profile features
There are even more ways to customize and make the most of your G2 profile. Some new features include:
- Integration lists to help buyers see how your product fits into their tech stack, providing the information they need to make confident decisions in their software research.
- Updated features in the Review Form that allow you to select the product features most relevant to your solution from the list provided. Doing so ensures reviewers are prompted to rate only the functionality that applies, leading to more accurate and meaningful reviews.
- Newly designed profiles designed to enhance buyer engagement and confidence, while empowering sellers with tools to capture demand, rolling out in the coming months!
How to get found, keep attention, and drive action with your G2 Profile
Think of your G2 profile as the front door to your brand – here’s how to make the most of it.
Get found:
How can you be sure customers are finding your G2 profile?
First, make it easily recognizable as being your brand by adding a custom banner and your company’s logo. Next, when filling out your product’s information, utilize SEO keywords to be picked up by search engines. And finally, make sure it’s aligned within the correct G2 category.
Keep attention:
Another perk of having an optimized G2 profile is that you can keep the attention of customers and future customers who land on your profile.
When you have an optimized G2 profile, you can use it as an extension of your website in several ways, like adding an interactive demo to showcase your product’s features and capabilities. You can also add case studies, benchmark reports, and downloadable content – making your G2 profile a one-stop-shop for tons of information about what your product has to offer.
Drive action:
There are several ways a claimed G2 profile can work hard for you – so you don’t have to.
For instance, adding a CTA to your profile can boost conversions to your company website. You can also customize the lead form on your profile and funnel all leads directly into your CRM so your team has access to them right away.
You can also use the Track Your Prospects feature to see how G2 boosts website traffic and conversions.
What's next? Amplify your G2 profile with social proof
Taking advantage of social proof can help fuel your customer’s voice. Think of your customer voice as your most trusted marketing channel that G2 turns into a growth engine.
To get started:
- Capture your best advocates by running review campaigns and automating review collection.
- Learn more about what customers care about by tapping into real buyer sentiment to understand what’s happening with users and then share this knowledge with internal teams. It can also help you to identify product strengths, gaps, and room for improvement.
- Activate the customer voice everywhere by repurposing reviews in decks, ads, social media, and more.
Additionally, take advantage of our newly redesigned badges by showing them off! All of our badges are based on authentic feedback, so they’ll automatically help buyers identify the strengths of your product or service at a quick glance. Displaying these badges can showcase all of your achievements at once – plus differentiate you from competitors.
How to get started today
You can get started turning your G2 profile into profit as soon as today. Let’s explore some quick wins for every G2 profile tier.
If you have an unclaimed profile, claim it by:
- Searching for your company on G2 to ensure you’re listed
- Hovering over “Unclaimed” and click Claim Your Profile
- Adding your logo, product information, and features
Claiming your G2 Profile is free, fast, and the first step toward turning buyer interest into real results. If your company likely already has a G2 profile, claiming it puts you in control of how buyers see you.
If you want to add more visibility to your free profile and stop leaving traffic on the table, consider:
- Updating your product information, screenshots, and features
- Making your product shine with our “Optimize for SEO” option
- Add pricing details, because profiles with pricing convert 2.6x more than those without
- Asking one happy customer for a review
A few quick updates, even with a free profile, can make a huge difference.
If your profile is already upgraded and you want to get even more bang for your buck, remember to:
- Add a CTA to convert your profile visitors to the landing page of your choice, like a free trial, free demo, or boost an upcoming event
- Make your G2 Profile unique to your company and branding by adding a banner, video, or GIF
- Set up our Slack integration to incorporate G2 into your everyday workflow
Make your profile work for you!
If you missed our webinar and want even more tips and tricks, plus live demos on how to fully customize your G2 profile, check out the on-demand link here.
Already a G2 customer and ready to take your profile to the next level? Take our G2 Profile Anatomy course to learn the value of your G2 Profile, how to customize it to catch the eyes of more buyers, and demand capture 101.
Not a G2 customer? Learn more about review generation by booking a demo.
