Mara Calvello
Mara Calvello is a Content and Communications Manager at G2. She received her Bachelor of Arts degree from Elmhurst College (now Elmhurst University). Mara writes content highlighting G2 newsroom events and customer marketing case studies, while also focusing on social media and communications for G2. She previously wrote content to support our G2 Tea newsletter, as well as categories on artificial intelligence, natural language understanding (NLU), AI code generation, synthetic data, and more. In her spare time, she's out exploring with her rescue dog Zeke or enjoying a good book.
G2U Webinar Recap: Reviews for the AI Buyer
The world of B2B software discovery is rapidly evolving, with Artificial Intelligence and Large...
by Mara Calvello
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G2U Webinar Recap: Turn Your G2 Profile Into a Demand Driver
Every brand has a unique story and unique elements that distinguish it from the others on the...
by Mara Calvello
G2U Webinar Recap: New Strategies for Mastering Review Generation
Fresh off the heels of our Spring 2025 Reports, we recently hosted a G2U Edge webinar on mastering...
by Mara Calvello
5 Ways to Leverage Customer Voice for Your Competitive Advantage
In today's crowded software marketplace, standing out from the competition is more challenging than...
by Mara Calvello
7 Ways to Elevate Your Sales Enablement Strategy with Buyer Insights
Your team consistently strives to implement new strategies that close deals faster and drive more...
by Mara Calvello
How to Use LinkedIn Sales Navigator and G2 to Prospect and Close Deals
It takes a special and specific formula to be great at closing deals. But what if you could give...
by Mara Calvello
How G2 Partnerships are Helping B2B Marketers Solve Complex Attribution and ROI Measurement Challenges
Sometimes it’s not about the data you collect, but what you do with it once you have it.
by Mara Calvello
G2U Edge Webinar Recap: Making the Most Out of Every Review
Hot off the release of our Fall Reports, Katlin Hess, Director of Customer Marketing at G2, and...
by Mara Calvello
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G2’s Greatest Review Collection Strategy Hits: Webinar Recap
If you missed the webinar on best practices and strategy hits for review collection led by Katlin...
by Mara Calvello
How to Maximize Your Brand's Visibility on Google with G2
Since it was launched in 1998, the Google Search Engine has changed how we find information.