How to Maximize Your Brand's Visibility on Google with G2
Since it was launched in 1998, the Google Search Engine has changed how we find information.
If you missed the webinar on best practices and strategy hits for review collection led by Katlin Hess, Director of Customer Marketing at G2, and Nicole Cuillo, Senior Product Marketing Manager at G2, you’re in luck!
We’re covering everything discussed in the webinar so you can take advantage of how to make the most out of review generation at G2 and gather feedback from your customers.
Instead of only relying on numeric values, like the star rating, we consider multiple indicators from review data that better reflect how a reviewer feels about a specific software.
The two scoring dimensions are:
Review data is included in both of these dimensions, so the more reviews a product or a company has, the better the G2 score and the better information buyers have on what you have to offer.
"People want the inside scoop before purchasing anything, and the same goes for software."
Nicole Cuillo
Senior Product Marketing Manager, G2
Users reading reviews on G2 looking for this inside scoop can take comfort in knowing that G2 is committed to transparency and authenticity as we update our algorithm and improve our scoring methodologies. Our filtering process removes reviews that don’t meet our standards.
For instance, learn more about how G2 remains committed to authentic reviews in the age of artificial intelligence.
A review generation strategy is more than just a list of your best customers for a review campaign once a quarter. And while that’s a great place to start, there’s so much more G2 customers can be doing to amp up a review gen strategy to capture the experience of all customers.
Here are the four pillars of review collection:
A diverse review collection strategy is your best bet as a review generation strategy.
Not sure when to ask for reviews? Here are some opportunities and touch-points to lean into:
With so many ways to ask for reviews, it’s easy to set up and start seeing a lot of reviews come through with a lot of great feedback.
Some simple ways to kickstart your review gen campaigns are:
If you want to take review generation a step further, there are also several integration options to consider.
Once you’ve implemented these strategies for review generation, it’s good to know the best ways to use the feedback you’ve received from your customers.
Why is it important to incorporate customer voice?
Every review you get is a piece of customer content, shared by a real customer and verified by G2. There are several ways to leverage customer feedback, and the badges you win from G2, in your marketing efforts.
Some ideas include showing reviews on your website homepage, social media profile, various blog posts, your trade show booth, and even in sales slide decks.
For instance, did you catch Serena Williams celebrating customer love and congratulating Luminous on their Summer 2024 G2 Badges on her Instagram story?
The customer voice is powerful, and there's no better way to hear what your customers have to say about your product or service than with G2 reviews. Plus, it’s never been easier to gather customer feedback and highlight what reviewers have to say with our review collection strategy.
Already a G2 customer and ready to take review generation to the next level? Reach out to your account rep for more tips and tricks!
Not a G2 customer? Learn more about review generation by booking a demo!
Learn more about how you can get authentic, marketable reviews that crank up your credibility and boost buyer confidence.
Mara Calvello is a Content Marketing Manager at G2. She received her Bachelor of Arts degree from Elmhurst College (now Elmhurst University). Mara works on our G2 Tea newsletter, while also writing content to support categories on artificial intelligence, natural language understanding (NLU), AI code generation, synthetic data, and more. In her spare time, she's out exploring with her rescue dog Zeke or enjoying a good book.
Learn more about how you can get authentic, marketable reviews that crank up your credibility and boost buyer confidence.
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