Profile to Pipeline: Turn Your G2 Profile Into a Demand Driver

April 30 @ 1:00PM ET

Marketing Solutions
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- Profiles
  Build your brand and capture demand.
- Buyer Intent
  Find customers primed to purchase.
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  Get feedback and inspire buyer confidence.
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  Drive demand with licensed G2 Reports.
- Market Intelligence
  Make data-driven decisions with insider intel.
Solutions
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- Create a Profile
  List your product or service on G2 and get your name in front of millions.
- Claim Your Profile
  Take control of your company’s profile to start building brand and demand.
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- Optimize ABM
  Define audiences and target key accounts.
- Harness Sales Intelligence
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- Identify Market Demand
  Find customers looking at you and your competitors.
- Engage Customers
  Connect with customers when they interact with your product.
- Build Pipeline
  Make it easier for prospects to find you outside G2.
- See all integrations
By Integration Type
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Join the thousands of vendors who work with G2 and enhance your strategies in a snap. Learn more
Customer Stories
Customer Stories
Reducing cost per lead
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Building brand and trust
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G2 customers are delivering impact and leveling up their credibility. Get inspired by their stories.
Explore all customer stories What customers are saying about G2

769 reviews
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- Documentation
  Browse G2 product documentation, tutorials, and latest releases.
Download latest reports
- 2024 Software Buyer Behavior Report
  Navigate a new software buying reality.
- G2 Grid & Index Reports
  Discover high performing and top software across G2 cateogries.
- 2024 Trends
  G2 analysts lay out the industry trends you need to know to ride change to growth.
- See all reports
Pricing

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Connect with us
- Contact Sales
  Have your sales questions answered.
- Troubleshoot Your G2 Profile
  Commonly asked questions and answers get you on your way fast.
- Create a Profile
  Set up your profile and put yourself in front of millions.
- More ways to connect
Get Started
- Create a Profile
  Set up your profile and put yourself in front of millions.
- Success with G2
  Take your brand up-and-to-the-right in record time.
- Claim Your Profile
  Generate brand awareness and capture demand.

Request a demo

Enroll in G2 University.

Crack open your digital textbooks and find courses assembled for G2 freshmen, experts, and everyone in between. Whether you’re a demand gen marketer or a sales pro, we’ve got courses fit for you.

Drive revenue & pipeline with strategies covered in G2 Office Hours.

Connect with some of the best in the biz for casual Zoom sessions. Learn strategies, share ideas, explore intent data, discuss product releases, and much more.

Spotlight on G2 Partner Hub and LinkedIn Integration

Join G2’s Robin and Rachel for an exclusive look into our newly launched G2 Partner Hub. Get your Intent-driven ABM strategy in tip-top shape, with a spotlight on the G2 Buyer Intent + LinkedIn Matched Audiences integration.

Watch now

Hosts

Robin Izsak-Tseng

VP, Revenue Marketing

Rachel Gianfredi

Senior Partner and Product Marketing Manager

Optimizing your G2 profile

Join our Director of Customer Marketing, Katlin Hess, in our first-ever Office Hours session dedicated to optimizing your G2 Profile. In this session, we will walk you through best practices for setting up your G2 Profile, maximizing the impact of your page, and some G2 insider tips and tricks for profile conversion.

Watch now

Hosts

Katlin Hess

Director of Customer Marketing

Lauren McGrath

Customer Success Manager

Report Season Office Hours

Join the Marketing and Research team as they deep dive on G2's Reports. We will cover best practices to get ready for report season, an overview of inclusion requirements for reports, and what you can do when you license reports.

Watch now

Hosts

Gina Carr

Associate Product Marketing Manager

Kevin Long

Director, Product R&D Ops

How to Drive More G2 Reviews

Increase your review numbers with helpful tips, tricks, and tools.

Watch now

Hosts

Claudia Garcia

Product Marketing Manager

Rachel G

Associate Product Manager

Operationalizing Buyer Intent

Pipeline. Revenue. Yes to all of it! Let's chat about how you can leverage Buyer Intent and market like you mean it.

Watch now

Hosts

Robin Izsak-Tseng

VP, Revenue Marketing

Lishen Lu

Sr. Mgr, Growth Marketing

Earn G2 Certifications

Complete learning paths guiding you through the basics to G2 Buyer Intent and beyond. After class is dismissed, share your cert on LinkedIn.

Get G2 certified

G2 Foundation Certification

Journey through your profile anatomy, reports season, and categories.

G2 Review Gen Certification (Formerly G2 Marketing Certification)

Master the art of review generation to boost visibility, build trust, and drive buyer engagement.

G2 Buyer Intent Certification

Learn to leverage intent data to track active buyers and target more effectively.

Did school just become cool? Just ask a G2U grad.

G2 University has helped contribute to my career goals by providing insightful information I can use across various aspects of my role and helping set me up for long-term success.”

Taylor Andrews Senior Customer Manager

Content crafted for you.

For the Customer Marketer

Collect customer reviews through G2 and self-run review campaigns and predict customer churn.

For the Product Marketer

Upgrade your G2 Profile and showcase your hard-earned G2 Badges for instant brand validation.

For the Demand Gen Marketer

Drive quality pipeline and make the shortlist through our Buyer Intent data and powerful integrations.

For the Sales Pro

Set up strategic expansion plays and identify new growth markets to move into.

Registration starts now.

Take your seat at the front of the class.

Enroll in G2 University.

G2 Profile Anatomy

3 Lessons

The Review Rundown

3 Lessons

Review Tracking & Brand Building

2 Lessons

Profile Performance & Lead Management

2 Lessons

Buyer Intent Building Blocks

The Content Course Guide

Drive revenue & pipeline with strategies covered in G2 Office Hours.

Spotlight on G2 Partner Hub and LinkedIn Integration

Hosts

Optimizing your G2 profile

Hosts

Report Season Office Hours

Hosts

How to Drive More G2 Reviews

Hosts

Operationalizing Buyer Intent

Hosts

Earn G2 Certifications

G2 Foundation Certification

G2 Review Gen Certification (Formerly G2 Marketing Certification)

G2 Buyer Intent Certification

Content crafted for you.

For the Customer Marketer

For the Product Marketer

For the Demand Gen Marketer

For the Sales Pro

Registration starts now.