G2 University

Marketing Solutions
Products
- Profiles
  
  Build your brand and capture demand.
- Buyer Intent
  
  Find customers primed to purchase.
- Reviews
  
  Get feedback and inspire buyer confidence.
- Content Marketing Subscription
  
  Drive demand with licensed G2 Reports.
- Market Intelligence
  
  Make data-driven decisions with insider intel.
Get Started with G2
- Create a Profile
  
  List your product or service on G2 and get your name in front of millions.
- Success with G2
  
  Move your brand up-and-to-the-right in record time.
- Claim Your Profile
  
  Take control of your company’s profile to start building brand and demand.
Integrations
By Objectives
- Optimize ABM
  
  Define audiences and target key accounts.
- Harness Sales Intelligence
  
  Find decision makers who are ready to buy.
- Identify Market Demand
  
  Find customers looking at you and your competitors.
- Engage Customers
  
  Connect with customers when they interact with your product.
- Build Pipeline
  
  Make it easier for prospects to find you outside G2.
- See all integrations
By Integration Type
Partner with G2
Join the thousands of vendors who work with G2 and enhance your strategies in a snap. Learn more
Customer Stories
Customer Stories
- BoomTown
  
  Review collection, software category, content production
- Salesloft
  
  Pipeline generation, review generation, content production
- Read all customer stories
Our Customers Inspire Us
G2 Marketing Solutions Reviews
Resources
Learn G2
- Resource Hub
  
  Our collection of content so you can thrive on G2.
- G2 University
  
  Courses on review gen, buyer intent, and more.
- Webinars
  
  Learn from the experts. Sell more, grow more.
- Learn Hub
  
  Keep a finger on the tech pulse.
Research
- Research Hub
  
  Content you need to make better technology decisions.
- Our Analysts
  
  Over 30 analysts across industries and sectors.
- Research Insights
  
  From cloud, ERP, HR, AI, and more.
- Our Reports
  
  Info to solve your real-world business problems.
- Research Methodology
  
  A robust method to bring transparency to B2B buying.
- Documentation
  
  Browse G2 product documentation, tutorials, and latest releases.
Download latest reports
- 2022 Software Buyer Behavior Report
  
  Navigate a new software buying reality.
- G2 Grid & Index Reports
  
  Discover high performing and top software across G2 cateogries.
- Grid for Cloud Computing Infrastructure
  
  These vendors offer the ability to host computing capacity in an elastic, scalable environment.
- See all reports
Pricing

Company
Join Us
- Careers
  
  Find your next career peak with us.
- Our Commitments
  
  We’re creating a place where every you can be you.
- Life @ G2
  
  Read how our values come together at work.
- Locations
  
  Work in personalized and flexible ways.
- Teams
  
  Join a team where growth happens together.
About us
Connect with us
- Contact Sales
  
  Have your sales questions answered.
- Troubleshoot Your G2 Profile
  
  Commonly asked questions and answers get you on your way fast.
- Create a Profile
  
  Set up your profile and put yourself in front of millions.
- More ways to connect
Get Started
- Create a Profile
  
  Set up your profile and put yourself in front of millions.
- Success with G2
  
  Take your brand up-and-to-the-right in record time.
- Claim Your Profile
  
  Generate brand awareness and capture demand.

Request a demo

For the Customer Marketer

Capture and amplify the voice of your customer—at scale.

For the Product Marketer

Create a G2 Profile that keeps your product top-of-mind.

For the Demand Gen Marketer

Convert bottom of the funnel, in-market buyers faster.

For the Sales Pro

Ring the sales bell more often thanks to buyer intent data.

Enroll in G2U

Class is in session.
No homework, we promise.

Enroll in G2U

Don’t have a G2 Profile?

You need one first to enroll.

Create a profile

Drive revenue & pipeline with strategies covered in G2 Office Hours.

Connect with some of the best in the biz for casual Zoom sessions. Learn strategies, share ideas, explore intent data, discuss product releases, and much more.

Spotlight on G2 Partner Hub and LinkedIn Integration

Join G2’s Robin and Rachel for an exclusive look into our newly launched G2 Partner Hub. Get your Intent-driven ABM strategy in tip-top shape, with a spotlight on the G2 Buyer Intent + LinkedIn Matched Audiences integration.

Watch now

Hosts

Robin Izsak-Tseng

VP, Revenue Marketing

Rachel Gianfredi

Senior Partner and Product Marketing Manager

Optimizing your G2 profile

Join our Director of Customer Marketing, Katlin Hess, in our first-ever Office Hours session dedicated to optimizing your G2 Profile. In this session, we will walk you through best practices for setting up your G2 Profile, maximizing the impact of your page, and some G2 insider tips and tricks for profile conversion.

Watch now

Hosts

Katlin Hess

Director of Customer Marketing

Lauren McGrath

Customer Success Manager

Report Season Office Hours

Join the Marketing and Research team as they deep dive on G2's Reports. We will cover best practices to get ready for report season, an overview of inclusion requirements for reports, and what you can do when you license reports.

Watch now

Hosts

Gina Carr

Associate Product Marketing Manager

Kevin Long

Director, Product R&D Ops

How to Drive More G2 Reviews

Increase your review numbers with helpful tips, tricks, and tools.

Watch now

Hosts

Claudia Garcia

Product Marketing Manager

Rachel G

Associate Product Manager

Operationalizing Buyer Intent

Pipeline. Revenue. Yes to all of it! Let's chat about how you can leverage Buyer Intent and market like you mean it.

Watch now

Hosts

Robin Izsak-Tseng

VP, Revenue Marketing

Lishen Lu

Sr. Mgr, Growth Marketing

Products

Profiles

Buyer Intent

Reviews

Content Marketing Subscription

Market Intelligence

Get Started with G2

Create a Profile

Success with G2

Claim Your Profile

By Objectives

Optimize ABM

Harness Sales Intelligence

Identify Market Demand

Engage Customers

Build Pipeline

By Integration Type

Partner with G2

BoomTown

Salesloft

Our Customers Inspire Us

Metadata Activates G2 Buyer Intent, Lowering CPL by 42%

Chargebee Generates 280+ Leads With G2 Buyer Intent

ROI Hunter Sees 1.5x Increase in Sales Conversion Rate

G2 Marketing Solutions Reviews

"Fantastic insights into our customers, product, and more."

"Responsive & attentive account team, useful sales tool."

Learn G2

Resource Hub

Webinars

Learn Hub

Research

Research Hub

Our Analysts

Research Insights

Our Reports

Research Methodology

Documentation

Download latest reports

2022 Software Buyer Behavior Report

G2 Grid & Index Reports

Grid for Cloud Computing Infrastructure

Join Us

Careers

Our Commitments

Life @ G2

Locations

Teams

About us

Connect with us

Contact Sales

Troubleshoot Your G2 Profile

Create a Profile

Create a Profile

Success with G2

Claim Your Profile

G2U brings big results with courses fit for you.

For the Customer Marketer

For the Product Marketer

For the Demand Gen Marketer

For the Sales Pro

Enroll in G2U

Don’t have a G2 Profile?

G2 Profile Anatomy

3 Lessons

The Review Rundown

3 Lessons

Review Tracking & Brand Building

2 Lessons

Profile Performance & Lead Management

2 Lessons

Buyer Intent Building Blocks

The Content Course Guide

Drive revenue & pipeline with strategies covered in G2 Office Hours.

Spotlight on G2 Partner Hub and LinkedIn Integration

Hosts

Optimizing your G2 profile

Hosts

Report Season Office Hours