CMO Strategies for Leading & Growing Through a Downturn
Leading B2B SaaS CMOs share how they’ve navigated growth during prior economic downturns and...
Tiffany Keel
Head of Customer Advocacy @ ClickUp
Tiffany Keel is the Head of Customer Advocacy at ClickUp. She's an expert in building frameworks for developing customer stories at scale and cultivating customer communities. Over her customer marketing career, her passion has been celebrating customers' successes, helping grow their careers, and fostering customer connections.
Lisa Matzdorff
Sr. Manager, Customer Advocacy & Communities @ OpenText
Lisa is a seasoned customer advocacy pro with more than 20 years’ experience in customer marketing leadership roles and contributing to customer advocacy programs. Her knowledge extends from strategic planning, developing outcome-based content and influencing revenue growth, to deploying customer-led growth strategies, communities and CABs to increase retention. She recently joined the OpenText Security Solutions BU. Previously held roles at Bolt, 8x8, Symantec, VMware, EMC, and even has agency experience working at Big Sky Communications.
Rob Ayre
Director of Customer Marketing
Katlin Hess
Director, Customer Marketing at G2
Leading B2B SaaS CMOs share how they’ve navigated growth during prior economic downturns and...
Discover how to best drive customer advocacy via G2 reviews. Learn what makes up your G2...
Discover how to best drive customer advocacy via G2 reviews. Learn what makes up your G2...