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Marketing’s Role in Customer-led Growth

Many SaaS companies are talking about making a shift to customer-led growth. But what does customer-led growth really mean, and more importantly, what is marketing’s role in creating and supporting a customer-led growth strategy?

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Meet the speakers.


Tiffany Keel

Head of Customer Advocacy @ ClickUp

Tiffany Keel is the Head of Customer Advocacy at ClickUp. She's an expert in building frameworks for developing customer stories at scale and cultivating customer communities. Over her customer marketing career, her passion has been celebrating customers' successes, helping grow their careers, and fostering customer connections.

Lisa Matzdorff

Sr. Manager, Customer Advocacy & Communities @ OpenText

Lisa is a seasoned customer advocacy pro with more than 20 years’ experience in customer marketing leadership roles and contributing to customer advocacy programs. Her knowledge extends from strategic planning, developing outcome-based content and influencing revenue growth, to deploying customer-led growth strategies, communities and CABs to increase retention. She recently joined the OpenText Security Solutions BU. Previously held roles at Bolt, 8x8, Symantec, VMware, EMC, and even has agency experience working at Big Sky Communications.

Moderated by:

Rob Ayre

Director of Customer Marketing

Katlin Hess

Director, Customer Marketing at G2

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