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Building a Customer-Centric Marketing Strategy with Leslie Barrett

As customer marketers, we're often tasked with proving the value of our programs while juggling...

Insights for Go-to-Market Teams: Meeting Buyer Expectations in the Age of AI

We know that buyer behavior has changed. To keep pace with the evolving preferences and needs of...

How to Use LinkedIn Sales Navigator and G2 to Prospect and Close Deals

It takes a special and specific formula to be great at closing deals. But what if you could give...

How G2 Partnerships are Helping B2B Marketers Solve Complex Attribution and ROI Measurement Challenges

Sometimes it’s not about the data you collect, but what you do with it once you have it.
G2 Review Generation

G2U Edge Webinar Recap: Making the Most Out of Every Review

Hot off the release of our Fall Reports, Katlin Hess, Director of Customer Marketing at G2, and...
G2 Insights

G2 University Certifications: A Behind-the-Scenes Look

If you look at G2 University (G2U) today, it’s a one-stop shop for courses providing best...
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