How to Build Your Brand with G2: Value-Driven Packages for the AI Era

As we entered 2025, it was clear that some major market transformations were taking place. Not only were large language models (LLMs) and AI changing the way software research was conducted, but our customers were also asking us how they could ensure their brands would be found and show up in this new world. 

It became evident that 2025 was going to be the year of the brand builders. And as our customers started to build their brands for this new AI-first environment, we knew this was a journey for G2 to play an instrumental role as a fierce ally and advocate. 

This is also why we reimagined our product packages to deliver even more value every step of the way. It all starts with G2 Brand Packages, built to amplify your brand on and off of G2. G2 now has a stronger influence on a company’s brand positioning and LLM presence than previously existed in SEO alone.

With these new packages, we had five core goals in mind – mapping to simplicity, customer value,  growth, scalability, and transparency. 

Goal #1: Simplify package selection for every team.

Our goal with G2’s new packages is to make it simple to understand which package is best suited to meet your needs. We still offer a G2 Brand Free Profile that claims your space on G2 and allows you to be discovered by millions of software buyers, claim your profile, collect reviews, and share some customer love.

G2 Brand Packages Include: Starter, Professional, and Enterprise. 

Here are some highlights of each: 

• G2 Brand Starter Package: For small businesses with 1-50 employees and those new to G2, software and services vendors can establish their presence on G2 as they look to grow. From a single profile review collection to custom CTAs and an upgraded profile, it’s the perfect spot for a small startup to get started when they’ve never listed on G2 previously. 
• G2 Brand Professional Package: Including everything in the Starter Package and much more, the Professional Package elevates your brand and unlocks buyer insights with powerful customer proof and pipeline analytics on G2. This package extends capabilities, including advanced review management, access to profile visitor data directly in my.G2, Premium Seller Pages, and so much more. It’s the right place to build your presence and magnify your brand visibility outside of your owned sites.
• G2 Brand Enterprise Package: This one truly has it all. With everything included in the Professional Package, the Enterprise Package answers the long-desired need to customize your brand on G2 and align with specific, targeted go-to-market (GTM) initiatives. The G2 Brand Enterprise Package not only allows you to customize our new Solutions Pages but also to capture Multi-Product Reviews while also providing access to timely Market Intelligence to inform your strategy and stay ahead of the competition. 

And, we’re not stopping there! We’re constantly innovating. For a detailed look at the capabilities outlined above and even more, check out our latest, “What’s New at G2: Quarterly Innovation Event”. 

Goal #2: Delivery customer value at every step of the journey.

With all of the ways we ensure G2 Reviews and Content show up in AI search results, we’ve also given customers more ways to capture demand directly from G2. So, we now have two new G2 Demand Packages to help drive pipeline and conversions throughout the funnel. 

G2 Buyer Intent

G2 Buyer Intent provides a clear view into which buyers are actively researching your product, category, or competitors. Unlike other providers that rely on inferred behavior, G2 delivers exclusive, verified signals—capturing actions like category research, competitor comparisons, pricing page visits, and direct engagement with your profile—so you know exactly which accounts are most likely to convert. 

From competitor-specific intent signals to category-wide signals, these buyer intent signals have delivered 50% more pipeline QoQ and tripled win rates. And, it’s unique to G2, so you’ll stay ahead of the competition. 

G2 Content

The G2 Content subscription offers a comprehensive set of market reports and social assets designed to drive demand, double your pipeline with pre-packaged proof, and boost business with timely insights pulled from credible customer voice. 

Differentiate messaging, drive 2x demand, and close more business with real customer proof in half the time and without the red tape. Avoid outdated intelligence with access to quarterly award reports and product rankings, competitor comparisons, social proof, and ready-to-launch social content powered by authentic customer reviews and feedback. 

Companies like Looker are driving 6x the click-through-rate by promoting their G2 Grid® Report on LinkedIn. 

Goal #3: Drive growth with ads and demand.

G2 Advertising, launched this month for all customers, provides new ways to ensure your brand shows up exactly where you want it when buyers are making critical software purchase decisions. G2 Clicks offers a Pay-Per-Click (PPC) approach to ads on G2. With flexible pricing, customers can cancel at any time and see how ads perform across the platform. 

Paid Promotions allow customers a complete buyout of desired ad space. These buyouts can be done on a quarterly or annual basis and are limited to three spots per placement. With a guaranteed volume and preferential placement over G2 Clicks, G2 Paid Promotions allow customers to deploy custom ad designs to targeted personas.

Goal #4: Scale strategies and decisions with reliable data.

When organizations want a more informed view and actionable market data, G2 Data Solutions is another option to consider for a scalable strategy. G2 is the first to offer B2B SaaS spend data in the market today. G2’s spend data is curated across over 11,000 SaaS and services provider listings on G2, with incredible accuracy since the data is sourced from first-party Spend Management Platforms. 

The data source, accuracy, and coverage are critical evaluation points for investors to inform competitive investment decisions. When combined with sentiment and buyer behavior data on G2, investors get a robust view into where their market is going, who’s losing customers, who’s gaining, and at what price points.

Goal #5: Ensure transparency in capabilities and pricing.

As we continue to help our customers achieve incremental value and more opportunities to increase brand visibility and demand performance with G2, we want to do so in a transparent manner.

To ensure you can easily explore each of our new packages and determine which capabilities are best suited to your company's needs, you can view all of the details about each package referenced above here.

It’s our continued commitment to deliver innovations that increase your visibility in AI search, amplify your brand on and off G2, and drive demand as your competitive advantage every step of the way. 

If you’re not sure where to start, contact our sales team to make sure you’re set up for success!