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Quarterly Innovation Event

What's New at G2

Build Your Brand Blueprint

AI didn’t just change software buying. It rewrote the rules. To stand out, your brand needs a plan to show up in every moment that matters and adapt to shifting buyer behavior.

We reveal our latest innovations built to help you show up in AI search, stand out on G2 and beyond, and turn brand visibility into measurable growth —  without adding more to your plate.

 
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Our latest innovations help you:

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Get discovered in more places. 

  • Start search with G2.ai
  • Expand buyer reach through LLM syndication
  • Optimize visibility with Profound 

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Amplify your brand on (and off) G2.

  • Explore Seller Pages
  • Leverage Solutions Pages

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Deliver clear, actionable insights to level up performance.

  • Connect Salesforce and HubSpot ROI dashboards
  • Enrich data with Salesforce integration

Meet the speakers.

About

Godard Abel

CEO at G2

Godard Abel is CEO of G2, which he co-founded in 2012 — as well as Executive Chairman of ThreeKit, a leading 3D visualization technology company, and Logik.io, a next generation configuration technology. Prior to G2 he was CEO of SteelBrick, which was acquired by Salesforce in 2016, where he subsequently served as SVP/GM of the SteelBrick business unit until May 2017 when he left to refocus on entrepreneurial adventures. Godard also previously co-founded BigMachines, where he was CEO and built it into a leading software-as-a-service provider which was acquired by Oracle in 2013.

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Sydney Sloan

CMO at G2

Sydney Sloan is a visionary marketing leader with a track record of driving growth and innovation in the tech industry. As CMO of G2, the world’s largest and most trusted software marketplace, Sydney is at the forefront of shaping the company's strategic direction. Sydney previously held CMO roles at compliance automation software company Drata, sales tech leader Salesloft, and cloud content management visionary Alfresco.

Tim Handorf

Co-Founder & Head of G2 Labs at G2

Tim Handorf is a G2 Co-Founder and Head of G2 Labs, which is focused on innovating new product opportunities that will fuel the company’s growth. He is also Executive Chairman of CarrierSource and previously led Product Management at BigMachines, which was acquired by Oracle.

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Tim Silber

Mgr, New Products

Tim Silber leads New Product Development at G2, where he’s shaping the future of advertising, self-service onboarding, and G2.ai. His work centers around helping buyers make easier, data-driven purchasing decision and enabling sellers to better connect with their ideal customers. Tim has a passion for the practical application of AI across the G2 platform, including personalization, automation, and data intelligence.

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Maida Kasper

VP, Seller Experience

Maida Kasper is the VP of Product, Seller Experience at G2. Prior to G2, she was VP of Product and Growth at Litmus, the world’s leading email marketing optimization company. Before her time at Litmus, she was a product leader at Upwork, playing a pivotal role in scaling Upwork’s product, business and team in the lead up to their successful IPO.

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