Targeting the Right Buyer at the Right Time with Intent Data

As Demandbase's Director of Digital Marketing, Hannah is responsible for driving brand awareness, lead generation, and engagement across digital channels. Before Demandbase, she held digital marketing roles at ForgeRock.

Morgan Rochofski is a B2B SaaS growth and partner-marketing leader with 15+ years building pipeline for high-growth companies. She’s led demand gen, partner marketing, and ecosystem strategy at Drata and Salesloft and today advises G2 on partner programs, Buyer Intent, Performance Analytics, and AI visibility.

Melissa McGrath is a Senior Enterprise Customer Success Manager at G2, where she partners with leading enterprises to maximize the value of their G2 investments. Formerly the Director of Demand Generation at AdDaptive Intelligence, an account based marketing company, Melissa brings deep expertise in leveraging intent data to engage the right prospects at the right time with the right message. At G2, she helps customers harness G2 Buyer Intent to identify in-market accounts, anticipate competitive activity, and drive revenue through data-driven engagement. Her blend of strategic marketing experience and customer success leadership makes her a trusted advisor to cross-functional teams across her enterprise portfolio.