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The New Order for Software Buying

67% of software buyers engage a vendor’s sales team after they have already made a purchase decision. Learn how go-to-market teams are leveraging data and ramping up content marketing, social proof, communities, events, and much more to reach buyers where they are.

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Meet the speakers.


John Jahnke

CEO, Tackle.io

John serves as the CEO of Tackle.io, a remote first SaaS company that helps B2B software companies sell through the cloud marketplaces. Tackle has raised nearly $50M in venture funding from Bessemer Venture Partners and Andreessen Horowitz and is rapidly scaling to meet the digital selling demands of all b2b software companies. Prior to Tackle, John held executive leadership roles with B2B technology companies like Pivotal, Greenplum, EMC, and Cognizant.

Amanda Malko

CMO @ G2

Amanda Malko is a go-to-market leader with 20 years of experience scaling high-growth technology companies, including G2 where she was most recently CMO and currently serves as an advisor. Throughout her career, Amanda has built multiple category-leading brands and contributed to the acquisitions of four companies with a combined value in the billions, including Mailchimp (acquired by Intuit), 360i and IgnitionOne (both acquired by Dentsu), and Massive (acquired by Microsoft).

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