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The New Order for Software Buying

67% of software buyers engage a vendor’s sales team after they have already made a purchase decision. Learn how go-to-market teams are leveraging data and ramping up content marketing, social proof, communities, events, and much more to reach buyers where they are.

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Meet the speakers:


John Jahnke

CEO, Tackle.io

John serves as the CEO of Tackle.io, a remote first SaaS company that helps B2B software companies sell through the cloud marketplaces. Tackle has raised nearly $50M in venture funding from Bessemer Venture Partners and Andreessen Horowitz and is rapidly scaling to meet the digital selling demands of all b2b software companies. Prior to Tackle, John held executive leadership roles with B2B technology companies like Pivotal, Greenplum, EMC, and Cognizant.

Amanda Malko

CMO @ G2

With nearly two decades of experience leading marketing for high-growth B2B SaaS businesses, Amanda Malko serves as Chief Marketing Officer at G2. Previously, she led the marketplace business and partnership program at Mailchimp (acquired by Intuit) and helped build the digital agency 360i (acquired by Dentsu), which was named one of the most influential marketing firms of the 21st century by AdAge and Forbes.

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