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Smarter GTM, Stronger Brand, & Intent Data That Converts

Today’s software buyers pick their top three solutions before they ever request a demo. So, how can you make sure you land a coveted spot on their shrinking shortlist? It all starts with a strong go-to-market (GTM) strategy. 

Learn everything you need to get started from our recent chat with N.rich, including:
  • Key components for an effective GTM strategy.
  • Top ways to align sales, marketing, and customer success.
  • How to use intent data to convert and retain customers.
  • How N.rich and G2 support intent-based marketing and sales programs that convert.

 
Watch now

Meet the speakers.

Victoria Blackwell

Victoria Blackwell

Research Principal

Victoria is a Research Principal at G2 concentrating on marketing and digital advertising software. Prior to G2, Victoria began her career on Capitol Hill. She transitioned out of politics with an extensive background in project management and operations. She later found her niche in creating stylized brand and marketing campaigns while working for startups and powerhouse apps based in Chicago and London. This varied experience has made her an exceptional practitioner in the marketing and advertising content realm, leading her to expand into the B2B sphere.

Josh Shulman

Josh Shulman

Head of Marketing

Josh is a revenue-focused ABM & Demand Gen Marketing Leader. Having worked across a handful of different B2B industries, Josh has seen and experienced both the value and the pitfalls of focusing on Vanity Metrics and Quantity-first Marketing approaches. Josh drives growth using a strong focus on Full Revenue Funnel Tactics, Content Strategy, Leadership, and Human-First Marketing to drive Marketing forward.

Watch it on-demand now.

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