Capturing Demand in the LLM Ecosystem with G2

Tim Sanders serves as G2’s VP of Research Insights, driving the company’s market leadership in data-driven insights on the B2B software landscape. With 25 years of experience, Tim has held leadership roles at notable companies including Upwork and Yahoo, as well as being an early-stage member of Mark Cuban's broadcast.com. He is also a New York Times bestselling author, top-rated keynote speaker, management consultant, and Executive Fellow at the Digital Data Design Institute at Harvard. In this role, Tim enables researchers to deliver executive insights that drive adoption of AI and data centric business decisions.

Rob has spent over 20 years in the marketing, innovation and start-up space running and advising brands in media, financial services, tech, gaming, packaged goods, spirits, fashion, auto, and skincare. Rob is currently the Global Head of Insights for Reddit, where he derives insight from the conversations and communities flourishing on the platform. Prior to this, Rob was a Managing Partner at sparks & honey, where he oversaw their cultural consulting practice and built their AI SaaS platform (Q) to quantify and predict cultural change. A veteran, Rob credits his time in the Navy for shaping his calm demeanor and love of the ocean, traits he’s hoping to pass on to his two young daughters.