On-Demand
Marketing’s Role in Customer-led Growth
Many SaaS companies are talking about making a shift to customer-led growth. But what does...
Meet the speakers.
About
Derek Ries
Senior Director, Marketing Ops & Analytics
Derek Ries is a Marketing Operations leader who helps SaaS companies achieve growth through scalable processes driven by integrated martech and predictive-driven models. With 10 years’ experience, Derek currently leads MOPs at BetterCloud, and has implemented B2B, B2C, ABM, and H2H strategies across several high growth companies.
Marnie Middlehurst
VP, Marketing
With over 25 years’ experience, Marnie has grown revenue for a range of B2B tech organizations. Known as a results-driven marketer who brings new and innovative marketing approaches to scale, Marnie has measurable success spanning multiple industries with a track record for increasing awareness, driving demand and revenue creation, evangelizing brand, and championing customer experience.
Alina Fu
VP Product Marketing, G2
With 15 years of experience inspiring and transforming teams with data driven marketing, Alina is currently leading product marketing for G2. Leveraging analytical skills, technical competency, and customer experience to grow brands into S1B+ businesses, Alina's depth of expertise includes product marketing, customer marketing, competitive intelligence, and demand generation.
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