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Intent Data Real Talk

The days of stuffing the funnel with unqualified leads are over. Savvy marketers are leveraging intent data to target in-market buyers with meaningful outreach.

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Meet the speakers.


Derek Ries

Senior Director, Marketing Ops & Analytics

Derek Ries is a Marketing Operations leader who helps SaaS companies achieve growth through scalable processes driven by integrated martech and predictive-driven models. With 10 years’ experience, Derek currently leads MOPs at BetterCloud, and has implemented B2B, B2C, ABM, and H2H strategies across several high growth companies.

Marnie Middlehurst

VP, Marketing

With over 25 years’ experience, Marnie has grown revenue for a range of B2B tech organizations. Known as a results-driven marketer who brings new and innovative marketing approaches to scale, Marnie has measurable success spanning multiple industries with a track record for increasing awareness, driving demand and revenue creation, evangelizing brand, and championing customer experience.

Alina Fu

VP Product Marketing, G2

With 15 years of experience inspiring and transforming teams with data driven marketing, Alina is currently leading product marketing for G2. Leveraging analytical skills, technical competency, and customer experience to grow brands into S1B+ businesses, Alina's depth of expertise includes product marketing, customer marketing, competitive intelligence, and demand generation.

Talk data to us 

(intent data, that is).

Start fueling full-funnel demand strategies.