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Intent-driven ABM secrets revealed.

No matter your company’s size or shape, you can leverage intent data. G2, Demandbase, and Kibo’s marketing leaders share how teams can use intent data at all stages of the ABM journey. Make intent data fit your workflow and learn how to TRIPLE late-stage conversion.

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Meet the speakers:

About

Amanda Malko

CMO @ G2

With nearly two decades of experience leading marketing for high-growth B2B SaaS businesses, Amanda Malko serves as Chief Marketing Officer at G2. Previously, she led the marketplace business and partnership program at Mailchimp (acquired by Intuit) and helped build the digital agency 360i (acquired by Dentsu), which was named one of the most influential marketing firms of the 21st century by AdAge and Forbes.

Jon Miller

CMO & Chief Product Officer, Demandbase

As Chief Marketing and Product Officer of Demandbase, Jon is responsible for delivering Demandbase’s product vision to delight customers and fulfill its mission of transforming how B2B companies go-to-market. He has a long history of establishing and leading some of the most notable marketing technology companies. Most recently, he was co-founder and CEO of Engagio, the leading Account-Based Orchestration Platform. He earlier co-founded and held the position of Chief Marketing Officer for Marketo (acquired by Adobe).

Justin Berger

Sr. Director, Kibo

Justin Berger is the Sr. Director, Demand Generation at Kibo Commerce, a Vista Equity Partners Company. He is a B2B marketing leader, specialized in growing demand and driving insights. Before Kibo, he ran digital marketing at Monotype and revenue marketing at Olapic (later acquired by Monotype).

ABM for all.

Learn proven intent-driven ABM strategies.