The Power of 
Intent Data

Lars Skjold Iversen is Growth Director at Umbraco, one of the world's leading open-source .NET content management systems. Lars joined Umbraco in 2019 as employee number 42 and has focused on scaling and automating marketing, sales, and support efforts in a company that has grown to more than 100 employees worldwide. He has been working with digital marketing since 2014, and before joining Umbraco, he worked as a digital marketing specialist at a creative agency, primarily working with the agency's B2B clients.

Oliver Kempton is a Customer Success Manager at G2, the world’s largest and most trusted software marketplace. Joining G2 in 2020 as one of the company’s first EMEA-based Customer Success Managers, Oliver serves as a strategic partner to software vendors in the region, supporting them on their journey to gain industry recognition and build their digital footprint. Prior to G2, he held account management and sales roles at Gartner and Tesla.