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The Art and Science of Intent-driven Campaigns​

With a narrow window to uncover buyer interest in time, how can demand teams get in front of the right accounts early in the research journey? And how can you perfect your timing to get in the door before your competition?
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Meet the speakers.

About
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Ben Salzman

SVP of GTM Strategy & ZI Labs

As the SVP of GTM Strategy and ZI Labs at ZoomInfo, Ben leads a team of analysts, ops people, and marketers to develop and implement cutting-edge solutions for our customers and partners. He also oversees ZI Labs, a division that explores new ideas and opportunities for revenue generation and customer satisfaction. Before joining ZoomInfo, Ben was an advisor at Dogpatch Advisors, a research and advisory firm in SF that works with founders and executive teams to introduce next generation ideas for new revenue.

Robin Izsak-Tseng

VP, Revenue Marketing at G2

Robin Izsak-Tseng is VP of Revenue Marketing at G2. As an experienced growth marketing leader, she has demonstrated success in a range of B2B SaaS organizations and is highly skilled in demand gen, digital, ABM, content strategy, sales & marketing alignment, and category building.

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