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The Art and Science of Intent-driven Campaigns​

With a narrow window to uncover buyer interest in time, how can demand teams get in front of the right accounts early in the research journey? And how can you perfect your timing to get in the door before your competition?
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Meet the speakers.

About

Ben Salzman

SVP, Special Projects @ Zoominfo

Ben has expertise in helping companies scale go-to-market and a passion for helping SaaS companies develop a modern GTM playbook. He has spent over two decades pushing Silicon Valley’s sales industry forward. He started his career at Siebel, and later drove enterprise sales at Oracle and Google, in San Francisco and Singapore. He spent the previous six years at Dogpatch advising the world’s leading SaaS companies.

Robin Izsak-Tseng

VP, Revenue Marketing at G2

Robin Izsak-Tseng is VP of Revenue Marketing at G2. As an experienced growth marketing leader, she has demonstrated success in a range of B2B SaaS organizations and is highly skilled in demand gen, digital, ABM, content strategy, sales & marketing alignment, and category building.

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