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Why Integrated, Full-Funnel Intent Data is Critical for Your GTM Success

Join Bryan Law, CMO, ZoomInfo, and Amanda Malko, CMO, G2 as they discuss how to eliminate data-coverage gaps and track full-funnel buying behaviors with the power of buyer intent data ecosystems.

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Meet the speakers.

About

Bryan Law

CMO at ZoomInfo

As CMO of ZoomInfo, Bryan Law brings two decades of experience in leadership roles with some of the largest technology companies in the world, including Salesforce, Tableau, Google, and Monitor Deloitte. He earned his MBA from the Kellogg School of Management at Northwestern, where he was also student body president and a BA in psychology from Georgetown University.

Amanda Malko

CMO @ G2

Amanda Malko is a go-to-market leader with 20 years of experience scaling high-growth technology companies, including G2 where she was most recently CMO and currently serves as an advisor. Throughout her career, Amanda has built multiple category-leading brands and contributed to the acquisitions of four companies with a combined value in the billions, including Mailchimp (acquired by Intuit), 360i and IgnitionOne (both acquired by Dentsu), and Massive (acquired by Microsoft).

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