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Why Integrated, Full-Funnel Intent Data is Critical for Your GTM Success

Join Bryan Law, CMO, ZoomInfo, and Amanda Malko, CMO, G2 as they discuss how to eliminate data-coverage gaps and track full-funnel buying behaviors with the power of buyer intent data ecosystems.

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Meet the speakers:

About

Bryan Law

CMO @ ZoomInfo

As CMO of ZoomInfo, Bryan Law brings two decades of experience in leadership roles with some of the largest technology companies in the world, including Salesforce, Tableau, Google, and Monitor Deloitte. He earned his MBA from the Kellogg School of Management at Northwestern, where he was also student body president and a BA in psychology from Georgetown University.

Amanda Malko

CMO @ G2

With nearly two decades of experience leading marketing for high-growth B2B SaaS businesses, Amanda Malko serves as Chief Marketing Officer at G2. Previously, she led the marketplace business and partnership program at Mailchimp (acquired by Intuit) and helped build the digital agency 360i (acquired by Dentsu), which was named one of the most influential marketing firms of the 21st century by AdAge and Forbes.

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