From Buyer Behavior to Bottom Line: The Reviews & Revenue Connection

Sydney Sloan is a visionary marketing leader with a track record of driving growth and innovation in the tech industry. As CMO of G2, the world’s largest and most trusted software marketplace, Sydney is at the forefront of shaping the company's strategic direction. Sydney previously held CMO roles at compliance automation software company Drata, sales tech leader Salesloft, and cloud content management visionary Alfresco.

As CRO of G2, Eric leads all revenue generation, including global sales, customer success, and partnerships. With 20+ years in tech, he previously helped scale Upwork to $600M+ annual revenue and IPO. At CareerBuilder, Eric served as President of Vertical Sales. Recognized among the top "40 under 40" and Top 100 Global Sales Leaders, he's also an LP at GTMfund and advisor at Sales Assembly.

Tim Sanders serves as G2’s VP of Research Insights, driving the company’s market leadership in data-driven insights on the B2B software landscape. With 25 years of experience, Tim has held leadership roles at notable companies including Upwork and Yahoo, as well as being an early-stage member of Mark Cuban's broadcast.com. He is also a New York Times bestselling author, top-rated keynote speaker, management consultant, and Executive Fellow at the Digital Data Design Institute at Harvard. In this role, Tim enables researchers to deliver executive insights that drive adoption of AI and data centric business decisions.