Build Your Brand Blueprint.
AI didn’t just change software buying. It rewrote the rules. To stand out, your brand needs a plan to show up in every moment that matters and adapt to shifting buyer behavior.
Learn from the experts in B2B so you can sell more and grow more.
Godard Abel
CEO & Cofounder at G2
Tim Handorf
Co-Founder & Head of G2 Labs at G2
Sydney Sloan
CMO at G2
Maida Kasper
VP, Seller Experience at G2
Tim Silber
Mgr, New Products at G2
AI didn’t just change software buying. It rewrote the rules. To stand out, your brand needs a plan to show up in every moment that matters and adapt to shifting buyer behavior.
Leverage the power of the world’s largest and most trusted software marketplace to attract the right audience, convert in-market buyers, and outpace competitors—all powered by authentic reviews and actionable intent data.