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Reach 2025

How to Win the Answer in the AI Search Era

In the age of AI-driven search, the answers we see are increasingly powered by human intelligence — the conversations, reviews, and posts we share online. This session explores the paradox of artificial intelligence built on user-generated content (UGC) and what that means for brands, platforms, and trust. Experts will discuss how AI is reshaping influence and discoverability: if “AI kills the click,” what becomes the new metric of success? We’ll examine which brands are winning on Reddit and in AI search, how user trust is shifting, and who stands to win—or lose—as the AI ecosystem continuously evolves.

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Meet the speakers.

About
Kevin-Indig

Kevin Indig

Growth Advisor

Kevin Indig is an advisor to some of the world’s fastest-growing startups and has defined Organic Growth strategies for companies like Ramp, Reddit, Bounce, Dropbox, Hims, Nextdoor, and Snapchat. Kevin led SEO and Growth at the world’s leading e-commerce platform Shopify, the #1 marketplace for software G2 and the #1 developer company Atlassian. Once a week, he sends The Growth Memo to 20k+ subscribers and regularly speaks at conferences around the world.

James-Cadwallader

James Cadwallader

Co-Founder & CEO

Rob has spent over 20 years in the marketing, innovation and start-up space running and advising brands in media, financial services, tech, gaming, packaged goods, spirits, fashion, auto, and skincare. Rob is currently the Global Head of Insights for Reddit, where he derives insight from the conversations and communities flourishing on the platform. Prior to this, Rob was a Managing Partner at sparks & honey, where he oversaw their cultural consulting practice and built their AI SaaS platform (Q) to quantify and predict cultural change. A veteran, Rob credits his time in the Navy for shaping his calm demeanor and love of the ocean, traits he’s hoping to pass on to his two young daughters.

Rob Gaige

Rob Gaige

Global Head of Insights

Rob has spent over 20 years in the marketing, innovation and start-up space running and advising brands in media, financial services, tech, gaming, packaged goods, spirits, fashion, auto, and skincare. Rob is currently the Global Head of Insights for Reddit, where he derives insight from the conversations and communities flourishing on the platform. Prior to this, Rob was a Managing Partner at sparks & honey, where he oversaw their cultural consulting practice and built their AI SaaS platform (Q) to quantify and predict cultural change. A veteran, Rob credits his time in the Navy for shaping his calm demeanor and love of the ocean, traits he’s hoping to pass on to his two young daughters.

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