Build your action plan.
What’s actually changing.
Get clear on where AI is meaningfully reshaping marketing today — and where hype is outpacing impact.
How buyers research now.
Understand how AI-assisted discovery and agentic workflows are changing the path from first touch to shortlist.
Rethinking your marketing mix.
Learn how paid media is shifting, where intent data fits, and how to balance brand and performance.
How to plan for 2026.
Leave with a practical framework for setting priorities, investments, and metrics for the year ahead.
Meet the speakers.
Alex David
GM of AI Solutions
Alex is a product leader at G2 with over 10 years of experience in product strategy, data monetization, and go-to-market execution in the B2B software space. Prior to his current role, he founded Unsurvey, a conversational AI platform that was acquired by G2. He now oversees AI initiatives and new product development, leading the creation of AI-powered research and intelligence tools that leverage G2's vast repository of user-generated software reviews to help buyers make better decisions. His work focuses on applying AI to transform how businesses discover, evaluate, and purchase software.
Albert Gouyet
VP of Operations
Albert brings over 20 years of broad technology and senior management experience from Netscape, AOL, Sybase as well as venture backed private companies. At AOL, Albert was Vice President of Web Clients and Services where he led the team responsible for developing and implementing a new strategy for Search for Netscape and CompuServe, which culminated with the game-changing partnership between AOL and Google. Albert was also VP Marketing at Quantivo, Nominum, and Pivia (now F5), and VP Engineering and co-founder at Neuron Data (IPO as Blaze Software). Albert holds engineering degrees from Ecole Polytechnique, Paris and Ecole des Telecommunications, Paris, and an MBA from Stanford University.