Webinar

Behind PandaDoc’s 500%+ G2-Influenced Pipeline Growth: The Playbook Revealed

It all starts with a review. But going from reviews to revenue is not always a clear path. Join us live with Karah Baxter, Sr. Customer Marketing Manager of PandaDoc to hear how she connected reviews and revenue, and how you can use G2 to influence more pipeline and close more deals.

November 19th • 11am EST

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PandaDoc put reviews to work.

500%+

increase in
G2-influenced
pipeline YoY

2.6x

growth in annual
G2 review volume

35%

faster closes for
G2-influenced deals

72%

more LLM citations from G2, quarter over quarter

10x

growth in one account’s value at renewal

“G2 drove over 20 times the pipeline. People were using G2 as their initial research touchpoint. So we doubled down.”

— Karah Baxter,

Senior Customer Marketing Manager, PandaDoc

How to connect G2 reviews to close-won deals

Match closed deals against buyer touchpoints on G2 and other platforms. Then let the data guide your budget.

Turn “review asks” to always-on

See how building lifecycle-timed, incentivized campaigns can outperform one-off quarterly pushes.

Use reviews to win the AI answer

Review volume, recency, and the words customers use for your software shape what LLMs say about you, and influence what software they recommend.

Deliver customer proof to every team

A quarterly G2-backed enablement toolkit turns badges and compare reports into talking points reps use and ask for.