Profile to Pipeline: Turn Your G2 Profile Into a Demand Driver
You’ve got a great story — let your G2 profile tell it.
Software discovery doesn’t start on your site anymore. It starts with a question. And if you want to show up in the answer, then you won’t want to miss this mini masterclass.
We’ll share fresh findings from the 2025 G2 Buyer Behavior Report, explain why recent reviews matter most, and how you can make review collection easier for your team and your customers.
Thursday, June 26 @ 1-2 p.m. ET
Ross Briggs
Vice President of Buyer Experience
Ross Briggs is the Vice President of Buyer Experience at G2, where he empowers software buyers with tools and insights to make confident purchasing decisions. He leads the SEO and product teams that boost G2’s visibility in search and AI tools, and build the features that help millions of buyers find the right software for their needs.
Tracey Landstrom
Director of Customer Success
Tracey Landstrom is the Director of Customer Success at G2. Focused on ensuring customer satisfaction and driving value, Tracey leads initiatives that enhance the post-purchase experience. She is committed to building strong, lasting relationships with customers and empowering them to achieve their goals through G2's platform.
You’ve got a great story — let your G2 profile tell it.
G2 Buyer Intent makes hitting your pipeline goals with less budget possible. It focuses your...
As the year kicks off, meet the moment and make the most of your G2 strategy.