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How To Prepare for Reports Season

The ins, outs, and action plans to transform your G2 report cycle strategy.

Thousands, and we’re talking thousands, of buyers use G2 Reports to help find their next software purchase. In this month’s Office Hours, discover actionable strategies to navigate report cycles effectively.

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The wisdom you’ll walk away with.


Understand the criteria for different report types.


Develop an evergreen review strategy. 


Build credibility with recent reviews.

Meet the speakers.


Anna Niles

Senior Product Marketing Manager, Buyer Intent & Content Marketing 

Anna is the Senior Product Marketing Manager on G2’s Buyer Intent offering. She works cross-collaboratively across Product, Marketing, and Revenue teams to build and launch revenue-driving campaigns. Before G2, Anna worked at Atlanta-based companies like 22squared, Calendly, and CallRail.

Lauren McGrath

Enterprise Customer Success Manager

Lauren McGrath is an Enterprise Customer Success Manager at G2, where she has strategized with more than 150 G2 customers to build valuable, ROI-driven buyer intent programs & customized review generation engines. She builds success by listening to customer needs and drives impact through accountability.

Sharpen your understanding of G2 Reports.