How Spiky AI Uses G2 Starter to Build Trust and Increase Visibility by 43%

“G2 Starter has exceeded our expectations because it goes far beyond just collecting reviews. It’s truly designed with startups in mind, giving us the tools to build credibility, visibility, and trust from day one,” said Nisa Meray, Content and Campaign Manager at Spiky AI.

Spiky AI is a real-time operating system for revenue teams. Its platform helps companies drive more revenue from existing customer conversations through an AI assistant that learns from outcomes and provides live coaching during meetings.

By acting like an AI vice president of sales, Spiky empowers teams to make every interaction more effective, turning conversations into conversion opportunities. The platform identifies the right moments to take action, using insights drawn from thousands of similar sales calls.

Spiky AI primarily serves B2B revenue teams, including sales and customer success, across North America, Middle East and North Africa (MENA), and Europe. Their tools support RevOps, sales enablement, and customer success managers who want to scale insights in a practical, actionable way.

The challenge: Building social proof to validate Spiky’s value

Spiky AI’s initial goal in establishing a G2 presence was to gather authentic customer proof. This proof was essential to earn the trust of sales teams evaluating new AI tools. While exploring several platforms, Spiky found G2 to be the most credible and impactful option.

“We wanted a centralized, trusted platform where prospects could validate Spiky’s value, and G2 was the natural choice.” 

Nisa Meray, Content and Campaign Manager, Spiky AI

Before G2, the team relied on direct customer testimonials, manual outreach, and social media sharing. While valuable, those efforts lacked the reach and authority of a verified review platform.

After deciding on G2, Spiky activated its self-service G2 Starter plan in July 2025. The onboarding process was fast and easy, and the team began seeing results within weeks.

The solution: Scaling visibility with G2 Starter

G2 Starter is built for small businesses ready to establish a trusted presence without a large upfront investment.

For $2,999 annually (or $299 monthly) in your first year, Starter provides high-value tools focused on three pillars of G2 growth:

1. Branding: Upgrade your profile to tell your story with clarity and impact.
2. Reviews: Automate and scale your review generation strategy.
3. Visibility: Improve your G2 rankings, connect with buyers, and build awareness.

“As a startup, we needed a cost-effective entry point that still gave us access to G2’s trusted platform and review capabilities. Starter was the perfect balance. It let us start building credibility right away without overcommitting resources, while leaving room to scale into more advanced plans later,” said Burak Aksar, Spiky AI’s Co-founder and CTO.

G2 Starter proved to be a low-cost, high-value solution that quickly became the foundation of Spiky’s social proof strategy. G2 now serves as Spiky’s primary platform for collecting and showcasing customer reviews, allowing them to centralize credibility in one trusted channel that resonates with buyers.

The results: G2 Badges, market recognition, and a 43% visibility boost

In just four months, Spiky AI saw measurable results from its G2 Starter investment.

Spiky AI is now recognized as both a Momentum Leader and Grid Leader in the Sales Coaching and Conversation Intelligence categories.

For Spiky AI, these metrics directly influence key business outcomes. With a strong G2 presence, Spiky is reaching more buyers and seeing measurable growth in both lead quantity and quality from G2. The credibility established through G2 also empowers Spiky to engage prospects with greater confidence in the value of their solutions.

Life on G2 Starter: Maximizing every feature

G2 has become a cornerstone of Spiky AI’s marketing and sales strategy, providing social proof that fuels both demand generation and deal acceleration.

Their most valuable Starter features include:

• Branded profile: Boosts Spiky’s visibility with in-market buyers while helping marketing and sales strengthen brand credibility across channels
• G2 Badges and Reports: Provide trusted proof points that both marketing and sales use to highlight Spiky’s credibility in campaigns, presentations, and buyer conversations
• Prospect tracking: Gives the sales team clear visibility into who’s actively evaluating solutions like Spiky, helping them focus outreach and accelerate pipeline growth

The team now integrates G2 proof across their website, sales decks, social profiles, and Product Hunt campaigns.

“This customer proof consistently increases engagement across channels. Even prospects who didn’t discover us through G2 responded positively to the badges,” Meray said.

Sustaining growth and momentum

While pleased with the initial momentum gained from G2 Starter, Spiky AI has no plans to take their foot off the gas.

The team is currently evaluating G2 Clicks, G2’s pay-per-click (PPC) advertising tool, as their first paid add-on to help them reach even more buyers. (Read our G2 Clicks success story with AiSDR to learn more.)

They also plan to double down on review collection and leverage prospect tracking insights to empower their sales efforts.

“If credibility and trust are critical in your sales process, which is true for most B2B startups, G2 Starter is the fastest way to get there. It’s low-risk, simple to use, and provides immediate value by amplifying your customer voice in a trusted marketplace,” concluded Aksar.

For companies with 1–50 employees, G2 Starter is available now via self-service purchase in my.G2. To connect with a representative and explore an upgrade, tell G2 you’re interested.